This document outlines McDonald's history and marketing strategies from 1930 to present. It traces McDonald's evolution from founding in 1930 focusing on chicken to becoming the largest fast food chain in the world. Key events include introducing breakfast in 1984, healthier options in 1997, and "I'm Lovin' It" campaign in 2003. McDonald's successful strategies include targeting families and children through toys and cartoons, partnering with popular brands, and customizing marketing to local markets. The document also discusses McDonald's competitive advantages of brand recognition, extensive supply chain network, and focus on speed and affordability.