Little Debbie Final
•
0 likes•1,383 views
The document discusses rebranding the Little Debbie brand to target a younger audience between 18-35. It proposes a marketing campaign based on a popular rap "beef" between Drake and Meek Mill to modernize the Little Debbie image using print and social media. The campaign aims to show that Little Debbie has remained popular while Hostess went bankrupt and increase consumer loyalty. Snapchat and Twitter elements are outlined to engage consumers and promote the #LilDebbieDropsTheMic hashtag.
Report
Share
Report
Share
Download to read offline
Recommended
The fashion channel case
The fashion channel currently lacks branding, positioning strategy, and detailed segmentation. It faces competition from CNN: Fashion Tonight and Lifetime: Fashion Today. An analysis showed TFC has the lowest awareness and perceived value compared to its competitors. TFC generates most revenue from advertising sales, followed by affiliate fees. Several scenarios were presented to improve TFC's performance, including broadening its appeal but risking competition and lower rates, targeting "Fashionistas" but adding costs and potentially losing contracts, or targeting multiple segments but adding more costs and risking decreased loyalty. The document recommends TFC improve its segmentation, positioning, and programming to better compete.
CASE STUDY | Mountain Dew
Mountain Dew sponsored extreme sports events in China to increase engagement with fans and grow its Weibo and WeChat fan bases. It created an online photo campaign asking fans to place their faces on Mountain Dew images and share on social media. Over 3,500 participated, increasing Mountain Dew's Weibo fans by 500 and WeChat fans by 300. It received over 1,500 Weibo posts during the event and increased interactions on Weibo by 10.37%, reaching over 45,000 total fans.
Mac Powerpoint
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
Snapple Marketing Case
A marketing plan which I developed for my Marketing course; including customer analysis, competitor analysis, and strategic recommendations.
Using Digital to Launch your Beauty Brand
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Cabo san viejo
Cabo San Viejo was founded in 1977 as a fitness and wellness resort in California. It expanded to include multiple locations and offerings for fitness, spa services, and healthy lifestyle classes. It faced increasing competition from destination spas and local day spas. While Cabo San Viejo had a loyal customer base, there was a need for a loyalty program to address complaints about lack of recognition for repeat customers, and to help with customer retention and acquisition as competition and customer expectations grew. There was debate around how to structure a rewards program in a way that maintained the brand's prestige and differentiated customer experience.
Saffola cooking oil the repositioning journey-sbm assignment
How Saffola has invented the market position and even understands the consumer requirement. This report will help to analyse the user requirement and how brand plays a very crucial part to pitch in to.
Got milk
Got Milk was campaign started during 1980s in California to stop the decline of Milk consumption in the state. The campaign was designed by CMPB head Jeff Manning and Silverstein Ad agency. The fund for the campaign came from Farmers and Processors. The campaign was runaway hit and was replicated all over U.S. and Europe. The campaign lead to increase in the sales of Milk.
Recommended
The fashion channel case
The fashion channel currently lacks branding, positioning strategy, and detailed segmentation. It faces competition from CNN: Fashion Tonight and Lifetime: Fashion Today. An analysis showed TFC has the lowest awareness and perceived value compared to its competitors. TFC generates most revenue from advertising sales, followed by affiliate fees. Several scenarios were presented to improve TFC's performance, including broadening its appeal but risking competition and lower rates, targeting "Fashionistas" but adding costs and potentially losing contracts, or targeting multiple segments but adding more costs and risking decreased loyalty. The document recommends TFC improve its segmentation, positioning, and programming to better compete.
CASE STUDY | Mountain Dew
Mountain Dew sponsored extreme sports events in China to increase engagement with fans and grow its Weibo and WeChat fan bases. It created an online photo campaign asking fans to place their faces on Mountain Dew images and share on social media. Over 3,500 participated, increasing Mountain Dew's Weibo fans by 500 and WeChat fans by 300. It received over 1,500 Weibo posts during the event and increased interactions on Weibo by 10.37%, reaching over 45,000 total fans.
Mac Powerpoint
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
Snapple Marketing Case
A marketing plan which I developed for my Marketing course; including customer analysis, competitor analysis, and strategic recommendations.
Using Digital to Launch your Beauty Brand
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Cabo san viejo
Cabo San Viejo was founded in 1977 as a fitness and wellness resort in California. It expanded to include multiple locations and offerings for fitness, spa services, and healthy lifestyle classes. It faced increasing competition from destination spas and local day spas. While Cabo San Viejo had a loyal customer base, there was a need for a loyalty program to address complaints about lack of recognition for repeat customers, and to help with customer retention and acquisition as competition and customer expectations grew. There was debate around how to structure a rewards program in a way that maintained the brand's prestige and differentiated customer experience.
Saffola cooking oil the repositioning journey-sbm assignment
How Saffola has invented the market position and even understands the consumer requirement. This report will help to analyse the user requirement and how brand plays a very crucial part to pitch in to.
Got milk
Got Milk was campaign started during 1980s in California to stop the decline of Milk consumption in the state. The campaign was designed by CMPB head Jeff Manning and Silverstein Ad agency. The fund for the campaign came from Farmers and Processors. The campaign was runaway hit and was replicated all over U.S. and Europe. The campaign lead to increase in the sales of Milk.
Case Study-Mountain Man Brewing Co.
Mountain Man Brewing Co. is a market leader in West Virginia that produces one beer called Mountain Man Lager. To remain profitable amid a 2% revenue decline, the company is considering launching a light beer called Mountain Man Light to tap into the growing light beer segment. This would involve new product development, marketing, and costs of $1.65 million. The strategy could increase revenue but faces risks of high costs, competition, and difficulty building a new brand.
Harvard Business School Case Study | Evolution of the Brand : Dove
This is the analysis of how Dove evolved as a brand in the market and describes the marketing strategies
The Fashion Channel - A case Analysis
It's a B2B and a B2C case where revenue comes from advertising and also from people. Case analysis of fashion channel with the interpretation of Demographic and attitudinal cluster analysis, problems pertaining to TFC, studying the solutions to the problems and answered to why "Dual targeting" ?
Coke life Case Study
The document discusses Coca-Cola's launch of Coke Life, a low-calorie drink made with stevia and cane sugar. It aimed to target health-conscious consumers but ultimately failed. TCCC introduced Coke Life to experiment with a new product and cope with the rise of health-conscious consumers and sugar taxes in some countries. However, the chosen target segment of hybrid customers who did not clearly resonate with positioning of being both tasty and nutritious. The branding and frequent changes in positioning led to consumer uneasiness and lack of acceptance for the product.
Goldfish crackers imc.pptx
The Goldfish Crackers brand has implemented a long-term brand building growth strategy over time. It first focused on documenting real children's storytelling and bringing those stories to life through various media like billboards and videos. It then held a contest for children's artwork and stories. To establish its commitment to imagination, it developed an "Imagination Index" survey. More recently, it has launched campaigns on Snapchat and TikTok utilizing lenses and challenges to engage younger audiences like Gen Z and increase attention and engagement with the brand. Going forward, it will continue innovating with new flavors, formats and media partnerships to keep the brand relevant. The brand message has evolved to position Goldfish as fueling children's creativity and imagination
The Fashion Channel Case
The Fashion Channel (TFC) will lose $23 million in advertising sales if it maintains its broad target approach of "Fashion for Everyone". It faces rising competition, low satisfaction and awareness compared to competitors like CNN and Lifetime. TFC's ratings and revenue are declining. To address this, TFC plans to implement a new segmentation strategy focusing on either the Fashionistas cluster alone, the Fashionistas and Planners/Shoppers clusters, or all three major clusters. Focusing on the Fashionistas and Planners/Shoppers clusters is recommended as it would increase ratings to 1.2%, boost attractiveness to cable affiliates, and generate the highest net income of $168.9 million annually for T
Park avenue deo project report
This document is a project report submitted by DiptiRanjan Panda to their professor Dr. T.K. Das at Sambalpur University. The report analyzes consumer perception of Park Avenue deodorant in Sambalpur Town. It includes an introduction to the objectives of the study, Park Avenue and its parent company Raymond Group, and background information on deodorants. The content covers the history and purpose of deodorants, how they work to prevent body odor, and regulations around their classification.
Evian case study
Evian has found success through various advertising campaigns and promotional operations. Some of their major campaigns include "Water Bodies" in 1998, "Roller Babies" which promoted the brand in Asia through printed T-shirts, and "Baby & Me" launched in 2013. Evian also promotes through sponsoring events like the Wimbledon tennis tournament and Paris Fashion Show. Recently in February 2018, Evian vowed to use 100% recycled plastic in bottles by 2025.
Krispy natural
Pemberton launched a test of its new product Krispy Natural crackers in two regions. In Columbus, Ohio, Krispy Natural achieved an 18% market share, doubling the target. However, in southeastern cities, it only gained 1% share due to lower distribution and displays from retailers based on past negative experiences. While product quality was appreciated, reestablishing the brand was difficult. Pemberton will need to carefully plan national expansion to counter competitive responses and change strategies based on regional differences.
FINAL PART 7 KiehlsDeck12_3 (1)
This document outlines a marketing plan to launch a new skincare product called Super Multi-Corrective Cream with SPF. The plan aims to engage fitness-driven women in New York City through social media campaigns and events at gyms. Key elements include hosting fitness classes combined with product sampling at Equinox gyms, starting a running club at Kiehl's stores, and optimizing displays to promote the multi-functional benefits of the product. The goal is to increase awareness and sales of the new product while building a loyal customer base through an interactive six month campaign.
Snapple
Snapple was founded in 1972 and became a market leader in the alternative beverage category. It was known for its natural and real products. Snapple grew rapidly through the 1980s and 1990s before being sold to multiple companies. When acquired by Quaker in 1994, Quaker aimed to integrate Snapple and its sports drink Gatorade by combining their distribution channels. However, Snapple's image as a fashionable drink clashed with Gatorade's health focus. Snapple was later acquired by Triarc which aimed to revitalize the brand by reconnecting with consumers and focusing on new label designs and normal people in advertising.
Case study:coca-cola going green
The Coca-Cola Company is the world's largest beverage company established in 1886. It owns 4 of the top 5 non-alcoholic sparkling beverage brands including Coca-Cola, Diet Coke, Sprite, and Fanta. In 2009, operating cash flow grew 8% to $8.2 billion and unit case volume grew 3% to 24.4 billion cases worldwide. More than 70% of net operating revenues and 75% of unit case volume came from outside North America. The document discusses Coca-Cola's steps towards sustainability in ingredients, packaging/manufacturing, distribution, refrigeration, recycling, and community development.
HBR Case Study of Launching Krispy Natural
This document summarizes a case study about Pemberton Enterprises, a multinational snack and beverage company. Pemberton is analyzing test market results for its new product "Krispy Natural" crackers before a wider launch. In Columbus, Ohio, Krispy Natural significantly outperformed expectations by doubling its market share target. However, in southeastern cities where Krispy previously failed, the results were less impressive with little category growth. The contradictory results may be due to differences in prior brand perception and retailer promotional support between the regions. Pemberton must interpret these mixed results and determine the best marketing strategy for introducing Krispy Natural more broadly.
Research on Frequent Flyer Program
This document discusses research on frequent flyer programs and loyalty programs. It contains the following key points:
1. The global loyalty program market is estimated at over $100 billion, with 85% of global consumers belonging to at least one loyalty program on average in 2015. Canada and France have the highest participation rates around 90%, while Germany has the lowest around 31%.
2. There are 2.6 billion loyalty program memberships in the US, with a $54 billion loyalty market growing at 20% annually. Around 90% of Americans participate in reward programs, with an average of 13 memberships per person.
3. Frequent flyer programs were pioneered by American Airlines in 1981. Over time,
Nielsen
Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when Garnier was launched. Nielsen used various methods like category typology, brand equity modeling, perceptual mapping, and analysis of purchase triggers. They found that while Pantene had strong brand equity and emotive loyalty, Garnier was seen as younger and more fashionable. Many Pantene customers were on "autopilot" while Garnier attracted more through packaging and promotions. Nielsen recommended that Pantene offer more promotions to trigger customers to switch brands, change to an opaque bottle that stands up, and offer more competitive pricing.
Dove evolution of a brand
This document summarizes the evolution of the Dove brand from its founding in 1930 as a merger between Lever Brothers and Margarine Unie to its strategic repositioning in the 2000s. By 2000, Dove had grown to have over 1600 brands but lacked a unified global identity. In response, Dove launched its "Campaign for Real Beauty" in 2004 to redefine the brand around promoting a more attainable standard of beauty for general women. Market research found most women felt taunted by unrealistic beauty standards in advertising. The campaign used ordinary people instead of models and generated viral success. It helped grow Dove into a top 10 health and beauty brand, increasing revenues by $1.2 billion.
Online Housewife reselling of Clothing & Lifestyle in India - A study
This study, in collaboration with Meesho assesses the number of such sellers as well as the volume of commerce developed through channels like Whatsapp and Facebook and projects the future growth for this channel. It also gives insights on the kind of locations where such services are working, and where not.
Further reads:
Attributes affecting online reselling business for Housewives : https://www.slideshare.net/zinnov/attributes-affecting-online-reselling-business-by-housewives-in-india
Online reselling landscape in India : https://www.slideshare.net/zinnov/online-reselling-landscape-in-india
Surf excel IMC
The document discusses the brand history and marketing strategies of Surf Excel detergent in India. It traces Surf Excel's evolution from its 1959 launch to recent campaigns. Surf Excel has faced competition over the decades from brands like Nirma and Ariel and has launched new variants like Surf Excel Blue and Surf Excel Bar. The brand's marketing utilizes both traditional media like TV, print, and radio as well as non-traditional strategies like sponsoring children's events and films. Famous ad campaigns include "Daag Acche Hain" and taglines about dirt not defeating the power of Surf Excel.
DOVE IMC campaign
Dove launched its "Campaign for Real Beauty" in 2006 with a Super Bowl ad showing a diverse range of women without traditional photoshopping or airbrushing. The campaign aimed to redefine narrow beauty standards influenced by media and advertising. A 2005 Dove study found that most women felt media set unrealistic beauty standards and that their own bodies disgusted them. Through the campaign, Dove communicated that real beauty comes in many shapes, sizes, and ages, differentiating itself from other brands promoting unrealistic ideals. While also an effective marketing strategy, Dove claimed the campaign was meant to truly improve women's self-esteem and body image.
Brand Management Final Exam Spring 2012
Titleist is a premium golf brand known for producing high-quality, technologically advanced equipment. It uses a branded house architecture, with the Titleist brand appearing on all of its products. Titleist's core identity centers around producing elite equipment for serious golfers and professionals. Its extended identity incorporates brand assets like sponsorships and endorsements that can change over time. Titleist's brand positioning positions it as the premier brand used by top golfers that yields high performance. Its strong brand equity is built on authenticity, an established brand personality, and the functional, emotional, and self-expressive benefits it provides. Going forward, Titleist should consider lifestyle branding to build a brand community, developing new products to stay innovative,
McKee_100kHH_KnoxNOLA.pdf
Little Debbie wants to test marketing to higher-income households that do not currently buy their products. They will run campaigns in New Orleans and Knoxville focusing on messaging to convert these consumers before introducing incentives. The goal is to increase market share for Mini Muffins and build the Little Debbie brand. Research found competitors have owned the muffin category longer and parents buy the brands they grew up with. The campaign will position Mini Muffins as facilitating fun and convenience for busy families.
Saltines Strategic Plan
This document provides a strategic project plan for Nabisco Premium Saltines. It includes a situation analysis with sections on the brand overview, past and current advertising, key competitors (Keebler Zesta, Sunshine Krispy, private label brands), and market situation. It also describes qualitative and quantitative research conducted including a focus group and campus observations. Key findings from the research and a SWOT analysis are presented. The document outlines a creative strategy and includes draft creative executions like a commercial, print ads, and a cookbook.
More Related Content
What's hot
Case Study-Mountain Man Brewing Co.
Mountain Man Brewing Co. is a market leader in West Virginia that produces one beer called Mountain Man Lager. To remain profitable amid a 2% revenue decline, the company is considering launching a light beer called Mountain Man Light to tap into the growing light beer segment. This would involve new product development, marketing, and costs of $1.65 million. The strategy could increase revenue but faces risks of high costs, competition, and difficulty building a new brand.
Harvard Business School Case Study | Evolution of the Brand : Dove
This is the analysis of how Dove evolved as a brand in the market and describes the marketing strategies
The Fashion Channel - A case Analysis
It's a B2B and a B2C case where revenue comes from advertising and also from people. Case analysis of fashion channel with the interpretation of Demographic and attitudinal cluster analysis, problems pertaining to TFC, studying the solutions to the problems and answered to why "Dual targeting" ?
Coke life Case Study
The document discusses Coca-Cola's launch of Coke Life, a low-calorie drink made with stevia and cane sugar. It aimed to target health-conscious consumers but ultimately failed. TCCC introduced Coke Life to experiment with a new product and cope with the rise of health-conscious consumers and sugar taxes in some countries. However, the chosen target segment of hybrid customers who did not clearly resonate with positioning of being both tasty and nutritious. The branding and frequent changes in positioning led to consumer uneasiness and lack of acceptance for the product.
Goldfish crackers imc.pptx
The Goldfish Crackers brand has implemented a long-term brand building growth strategy over time. It first focused on documenting real children's storytelling and bringing those stories to life through various media like billboards and videos. It then held a contest for children's artwork and stories. To establish its commitment to imagination, it developed an "Imagination Index" survey. More recently, it has launched campaigns on Snapchat and TikTok utilizing lenses and challenges to engage younger audiences like Gen Z and increase attention and engagement with the brand. Going forward, it will continue innovating with new flavors, formats and media partnerships to keep the brand relevant. The brand message has evolved to position Goldfish as fueling children's creativity and imagination
The Fashion Channel Case
The Fashion Channel (TFC) will lose $23 million in advertising sales if it maintains its broad target approach of "Fashion for Everyone". It faces rising competition, low satisfaction and awareness compared to competitors like CNN and Lifetime. TFC's ratings and revenue are declining. To address this, TFC plans to implement a new segmentation strategy focusing on either the Fashionistas cluster alone, the Fashionistas and Planners/Shoppers clusters, or all three major clusters. Focusing on the Fashionistas and Planners/Shoppers clusters is recommended as it would increase ratings to 1.2%, boost attractiveness to cable affiliates, and generate the highest net income of $168.9 million annually for T
Park avenue deo project report
This document is a project report submitted by DiptiRanjan Panda to their professor Dr. T.K. Das at Sambalpur University. The report analyzes consumer perception of Park Avenue deodorant in Sambalpur Town. It includes an introduction to the objectives of the study, Park Avenue and its parent company Raymond Group, and background information on deodorants. The content covers the history and purpose of deodorants, how they work to prevent body odor, and regulations around their classification.
Evian case study
Evian has found success through various advertising campaigns and promotional operations. Some of their major campaigns include "Water Bodies" in 1998, "Roller Babies" which promoted the brand in Asia through printed T-shirts, and "Baby & Me" launched in 2013. Evian also promotes through sponsoring events like the Wimbledon tennis tournament and Paris Fashion Show. Recently in February 2018, Evian vowed to use 100% recycled plastic in bottles by 2025.
Krispy natural
Pemberton launched a test of its new product Krispy Natural crackers in two regions. In Columbus, Ohio, Krispy Natural achieved an 18% market share, doubling the target. However, in southeastern cities, it only gained 1% share due to lower distribution and displays from retailers based on past negative experiences. While product quality was appreciated, reestablishing the brand was difficult. Pemberton will need to carefully plan national expansion to counter competitive responses and change strategies based on regional differences.
FINAL PART 7 KiehlsDeck12_3 (1)
This document outlines a marketing plan to launch a new skincare product called Super Multi-Corrective Cream with SPF. The plan aims to engage fitness-driven women in New York City through social media campaigns and events at gyms. Key elements include hosting fitness classes combined with product sampling at Equinox gyms, starting a running club at Kiehl's stores, and optimizing displays to promote the multi-functional benefits of the product. The goal is to increase awareness and sales of the new product while building a loyal customer base through an interactive six month campaign.
Snapple
Snapple was founded in 1972 and became a market leader in the alternative beverage category. It was known for its natural and real products. Snapple grew rapidly through the 1980s and 1990s before being sold to multiple companies. When acquired by Quaker in 1994, Quaker aimed to integrate Snapple and its sports drink Gatorade by combining their distribution channels. However, Snapple's image as a fashionable drink clashed with Gatorade's health focus. Snapple was later acquired by Triarc which aimed to revitalize the brand by reconnecting with consumers and focusing on new label designs and normal people in advertising.
Case study:coca-cola going green
The Coca-Cola Company is the world's largest beverage company established in 1886. It owns 4 of the top 5 non-alcoholic sparkling beverage brands including Coca-Cola, Diet Coke, Sprite, and Fanta. In 2009, operating cash flow grew 8% to $8.2 billion and unit case volume grew 3% to 24.4 billion cases worldwide. More than 70% of net operating revenues and 75% of unit case volume came from outside North America. The document discusses Coca-Cola's steps towards sustainability in ingredients, packaging/manufacturing, distribution, refrigeration, recycling, and community development.
HBR Case Study of Launching Krispy Natural
This document summarizes a case study about Pemberton Enterprises, a multinational snack and beverage company. Pemberton is analyzing test market results for its new product "Krispy Natural" crackers before a wider launch. In Columbus, Ohio, Krispy Natural significantly outperformed expectations by doubling its market share target. However, in southeastern cities where Krispy previously failed, the results were less impressive with little category growth. The contradictory results may be due to differences in prior brand perception and retailer promotional support between the regions. Pemberton must interpret these mixed results and determine the best marketing strategy for introducing Krispy Natural more broadly.
Research on Frequent Flyer Program
This document discusses research on frequent flyer programs and loyalty programs. It contains the following key points:
1. The global loyalty program market is estimated at over $100 billion, with 85% of global consumers belonging to at least one loyalty program on average in 2015. Canada and France have the highest participation rates around 90%, while Germany has the lowest around 31%.
2. There are 2.6 billion loyalty program memberships in the US, with a $54 billion loyalty market growing at 20% annually. Around 90% of Americans participate in reward programs, with an average of 13 memberships per person.
3. Frequent flyer programs were pioneered by American Airlines in 1981. Over time,
Nielsen
Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when Garnier was launched. Nielsen used various methods like category typology, brand equity modeling, perceptual mapping, and analysis of purchase triggers. They found that while Pantene had strong brand equity and emotive loyalty, Garnier was seen as younger and more fashionable. Many Pantene customers were on "autopilot" while Garnier attracted more through packaging and promotions. Nielsen recommended that Pantene offer more promotions to trigger customers to switch brands, change to an opaque bottle that stands up, and offer more competitive pricing.
Dove evolution of a brand
This document summarizes the evolution of the Dove brand from its founding in 1930 as a merger between Lever Brothers and Margarine Unie to its strategic repositioning in the 2000s. By 2000, Dove had grown to have over 1600 brands but lacked a unified global identity. In response, Dove launched its "Campaign for Real Beauty" in 2004 to redefine the brand around promoting a more attainable standard of beauty for general women. Market research found most women felt taunted by unrealistic beauty standards in advertising. The campaign used ordinary people instead of models and generated viral success. It helped grow Dove into a top 10 health and beauty brand, increasing revenues by $1.2 billion.
Online Housewife reselling of Clothing & Lifestyle in India - A study
This study, in collaboration with Meesho assesses the number of such sellers as well as the volume of commerce developed through channels like Whatsapp and Facebook and projects the future growth for this channel. It also gives insights on the kind of locations where such services are working, and where not.
Further reads:
Attributes affecting online reselling business for Housewives : https://www.slideshare.net/zinnov/attributes-affecting-online-reselling-business-by-housewives-in-india
Online reselling landscape in India : https://www.slideshare.net/zinnov/online-reselling-landscape-in-india
Surf excel IMC
The document discusses the brand history and marketing strategies of Surf Excel detergent in India. It traces Surf Excel's evolution from its 1959 launch to recent campaigns. Surf Excel has faced competition over the decades from brands like Nirma and Ariel and has launched new variants like Surf Excel Blue and Surf Excel Bar. The brand's marketing utilizes both traditional media like TV, print, and radio as well as non-traditional strategies like sponsoring children's events and films. Famous ad campaigns include "Daag Acche Hain" and taglines about dirt not defeating the power of Surf Excel.
DOVE IMC campaign
Dove launched its "Campaign for Real Beauty" in 2006 with a Super Bowl ad showing a diverse range of women without traditional photoshopping or airbrushing. The campaign aimed to redefine narrow beauty standards influenced by media and advertising. A 2005 Dove study found that most women felt media set unrealistic beauty standards and that their own bodies disgusted them. Through the campaign, Dove communicated that real beauty comes in many shapes, sizes, and ages, differentiating itself from other brands promoting unrealistic ideals. While also an effective marketing strategy, Dove claimed the campaign was meant to truly improve women's self-esteem and body image.
Brand Management Final Exam Spring 2012
Titleist is a premium golf brand known for producing high-quality, technologically advanced equipment. It uses a branded house architecture, with the Titleist brand appearing on all of its products. Titleist's core identity centers around producing elite equipment for serious golfers and professionals. Its extended identity incorporates brand assets like sponsorships and endorsements that can change over time. Titleist's brand positioning positions it as the premier brand used by top golfers that yields high performance. Its strong brand equity is built on authenticity, an established brand personality, and the functional, emotional, and self-expressive benefits it provides. Going forward, Titleist should consider lifestyle branding to build a brand community, developing new products to stay innovative,
What's hot (20)
Harvard Business School Case Study | Evolution of the Brand : Dove
Harvard Business School Case Study | Evolution of the Brand : Dove
Online Housewife reselling of Clothing & Lifestyle in India - A study
Online Housewife reselling of Clothing & Lifestyle in India - A study
Similar to Little Debbie Final
McKee_100kHH_KnoxNOLA.pdf
Little Debbie wants to test marketing to higher-income households that do not currently buy their products. They will run campaigns in New Orleans and Knoxville focusing on messaging to convert these consumers before introducing incentives. The goal is to increase market share for Mini Muffins and build the Little Debbie brand. Research found competitors have owned the muffin category longer and parents buy the brands they grew up with. The campaign will position Mini Muffins as facilitating fun and convenience for busy families.
Saltines Strategic Plan
This document provides a strategic project plan for Nabisco Premium Saltines. It includes a situation analysis with sections on the brand overview, past and current advertising, key competitors (Keebler Zesta, Sunshine Krispy, private label brands), and market situation. It also describes qualitative and quantitative research conducted including a focus group and campus observations. Key findings from the research and a SWOT analysis are presented. The document outlines a creative strategy and includes draft creative executions like a commercial, print ads, and a cookbook.
Disney Case Study
The document discusses Walt Disney Company's expansion into the food industry through its Disney Consumer Products division in response to concerns about childhood obesity. It provides a brief history of the company and outlines its four major business segments. Disney Consumer Products saw an opportunity to develop healthier food products aligned with USDA nutritional guidelines and launched its "Imagination Farms" line in partnership with Kroger supermarkets. While facing competition from Nickelodeon's licensed produce, Disney believes its brand recognition and focus on nutrition positions it for success in improving children's diets.
Coca Cola - Ad strategy of ITS MINE Ad
Coca-Cola has had a long history of successful advertising campaigns dating back to the late 19th century. Its "It's Mine" Super Bowl ad from 2008 was another hit, communicating the brand's warm emotions. The ad showed a playful battle between balloon characters to possess a giant Coca-Cola bottle during the Macy's Thanksgiving Day Parade. Though an expensive spot, it was well-received, gaining attention online and receiving industry awards. Coca-Cola's sustained success stems from iconic ads that have shaped culture while connecting with consumers' hearts and lives.
Social Marketing Made Simple A Step-by-Step Guide
You gaining traffic is only the result of social marketing. What do you do to get that result? Create content that works well on each platform
BRAND AUDIT FINAL DRAFT
The document provides information about Starbucks and Dunkin' Donuts and their social media presence. It discusses their brands, target markets, and examples of social media posts. Starbucks targets younger consumers and those with higher incomes, while Dunkin' Donuts appeals more broadly to everyday customers. Both see engagement around new products but also negative reactions to changes like Starbucks modifying its rewards program.
Case study cadbury (1)
Cadbury Dairy Milk chocolate was launched in the UK in 1905 and became very popular in India after its introduction in 1948. However, over time its target audience became limited to children. In the 1990s, Cadbury shifted its focus to appeal to both children and adults through campaigns showing the "kid in all of us". This helped boost sales. Later, Cadbury expanded rural distribution and introduced variants to strengthen its brand against growing competition. It also implemented stronger packaging after a 2003 worm infestation issue and hired Amitabh Bachchan as its ambassador to rebuild its image. Cadbury continues working to adapt to new challenges through creative branding.
BRM nestly kit kat barnd.pptx
This document discusses Nestle's Kit Kat brand. It provides information on Nestle's history, mission, vision, business model, marketing strategy, and SWOT analysis for Kit Kat. Nestle was founded in 1868 and is headquartered in Switzerland. Kit Kat has been successful due to its unique product offering of a chocolate-coated wafer. However, it faces threats from increasing health consciousness and competition from other chocolate brands.
Tide Ad super bowl
The Tide Super Bowl ad campaign in 2018 consisted of 4 ads totaling 90 seconds. It featured actor David Harbour suggesting that every commercial during the Super Bowl was actually a Tide ad in disguise. The goal was to boost Tide's brand likability and market share through humor. The ads were highly memorable and sparked online conversation through the hashtag #TideAd. Following the campaign, Tide saw a 35% increase in sales and over 3.6 billion social media impressions.
Disney Consumer Products:Marketing Nutrition to Children
Disney Consumer Products faced challenges in marketing nutrition to children due to high childhood obesity rates. In response, DCP conducted research in 2004 and discovered an opportunity to market healthy Disney-branded food that appeals to both children and parents. DCP then launched a line of fresh fruit and vegetable snacks with Disney character branding and packaging designed to encourage sampling. However, changing children's eating habits and competing with other licensed children's brands like Nickelodeon presented ongoing challenges for DCP's nutrition marketing efforts.
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
We come across so many advertisements every day. Why is that only a few remain etched in our brains? It is because of the brilliant creative marketing techniques!
Cheeze its
Cheez-Its were first produced in 1921 and have changed ownership several times, currently being produced by Kellogg under the Sunshine label. Cheez-Its targets families, children, teens and young adults as its main consumers. It competes most directly with Cheese Nips and Goldfish but also wheat and saltine crackers. Kellogg generates over $122 million annually from crackers like Cheez-Its and is focusing on single-serve packaging which is driving growth. Cheez-Its has brand loyalty due to its long history and maintains its original cheese flavor recipe.
Collin Fidler 3rd Block
Collin Fidler proposes starting a business selling saltine crackers that are saltier and tastier than competitors. His short-term goals are to purchase saltines and a store, intermediate goals are to improve the recipe and make a profit, and long-term goals are to surpass all competition and sell t-shirts. Information is also provided on Subway, Microsoft, Google, and Dunkin' Donuts, including their founding dates, founders, franchising details, and franchise fees.
Swiss Miss Ad Plan Booklet
The document outlines a marketing campaign created by Clearcase Agency to promote Swiss Miss Hot Cocoa Mix. The campaign's big idea is "Instant Quality Time" and aims to show how Swiss Miss provides a convenient way for busy families and professionals to connect with loved ones. The target audience is women ages 25-49 who live hectic lives as mothers and professionals and need quick options to enjoy quality time.
Kripy Kream Doughnut ppt
1. Krispy Kreme was founded in 1937 in North Carolina and is known for its signature glazed doughnuts and other bakery products, growing steadily until becoming a public company in 2000 with over 3,700 employees worldwide.
2. The company traces its origins to a secret doughnut recipe acquired in the 1930s and has since expanded globally with stores across the US, Canada, Australia, Asia, Mexico, and the Middle East.
3. Krispy Kreme saw slow growth after the death of its founder in 1973 but was later acquired and has focused on international expansion, new product lines including coffee, and maintaining its brand
Share a Coke
Coca-Cola launched a marketing campaign called "Share a Coke" in Australia to increase summer consumption and get people talking about the brand again. They printed the most popular names on Coke bottles to spark conversations and remind people of relationships. Young adult consumption increased 7% and the campaign improved perceptions of Coca-Cola among teens by personally connecting the brand to consumers through a shared naming experience.
David larsen resume
This document provides a summary of David Andrew Larsen's experience and qualifications as a senior art director and designer. It includes a career summary highlighting his freelance and full-time positions since 1998 working on campaigns for various clients. It also lists awards he has received for campaigns including for Ernest & Julio Gallo Wines. Examples are provided of creative work including promotional concepts and TV spots he has developed for clients in industries such as food and beverages, retail, and non-profits. Contact information is provided at the top for David Andrew Larsen.
Digital digest #4
The document summarizes Coca-Cola's "Share a Coke" marketing campaign from 2012-2013. The campaign printed popular names on Coke bottles to encourage sharing on social media. Its goals were to boost summer sales among millennials and strengthen personal connections to the brand. It proved highly successful, increasing Coke consumption 7% and engagement on Facebook by 870%. The campaign showed that simple, personalized initiatives can powerfully engage customers when shared widely.
Rohan tayal bm project updating betty crocker
General Mills has updated the Betty Crocker brand over the decades. The brand originated from Washburn-Crosby Company in the late 1800s and launched Gold Medal Flour in 1880. Betty Crocker was created in 1928 as a fictional spokesperson to promote products. Major milestones included launching Betty's Cooking School of the Air radio program in 1924 and her first cookbook in 1933. The brand's name, logo featuring a red spoon, and mascot depicting a homemaker have remained largely consistent over time while adapting to cultural shifts. Recent marketing campaigns have focused on supporting same-sex marriage and solving home cooking problems through instructional videos. General Mills has innovated the Betty Crocker brand to remain relevant to changing audiences.
BONGWATER DECK 05.15.pdf
This document provides marketing ideas for a cannabis-inspired canned beverage called Bongwater. It discusses trends in the bottled water market and canned beverages. Product design concepts including colorful cans and flavor options are presented. The target market is described as health-conscious consumers. Marketing strategies suggested include limited drops, influencer marketing, pop-up shops, and artsy campaigns like neon vending machines and glass bongs. Establishing scarcity and celebrity endorsements are recommended to build hype and status for the brand.
Similar to Little Debbie Final (20)
Disney Consumer Products:Marketing Nutrition to Children
Disney Consumer Products:Marketing Nutrition to Children
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
A Brand's Success Lies In It's Campaigns! We Have Some Proof For You!
Little Debbie Final
- 1. Rebranding
- 2. What is the Little Debbie brand? In 1935, the McKee’s started their own baked goods business, which is still known and very popular today. The brand Little Debbie has become such an icon for its great and fresh tasting snacks. However, the Oatmeal Creme Pie has been the catalyst towards the companies success and it is still an American favorite. Little Debbie: Packaging Timeline
- 3. • 1960: The first family-pack was produced and consisted of the original snack cake, the Oatmeal Creme Pie • 1964: 14 varieties out from growing popularity • 2013: McKee ships more than 900 million cartons of Lit- tle Debbie products • 1930: Twinkies sponge cakes are invented by James Dewar as a way to make an inexpensive product during the De- pression • 2008: Twinkies are repackaged into a 100-calorie “Twinkie Bites” snack pack in a bid to appear more health conscious • 2013: Makes a comeback after closing in 2012 CompetitionVS.
- 4. By completely rebranding Little Debbie, we aim to focus on a target audience between 18-35 years old. Since our tar- get audience is young, we want to modernize Little Debbie into popular culture. Rap music is something that has been popular especially in this generation, so for our campaign are going to base it off of a well publicized rap “fight” between Meek Mill and Drake. This will be accomplished by incorporating a mix of print and social media to engage consumers and establish a stron- ger brand image. Each of these ads will be referring to how Little Debbie has stayed intact while Hostess went bankrupt. The goal for this campaign is to show that Little Debbie nev- er needed a “comeback” and to increase consumer loyality. Utilizing Pop Culture Engineering (Popular posts made in response to the rap beef earlier this year)
- 5. Oatmeal Creme PiesCONTAINS 12 SNACKS INDIVIDUALLY WRAPPED NET WEIGHT 31.78 OZ. (1LB. 15.78 OZ.) 901 g Box Redesign Better looking cookies Updated font Use of their updated icon Fresh color choice ← ← ← ←
- 6. Ad #1 A cookie inspired microphone
- 7. Ad #2 A play on popular rap lyrics
- 8. Ad #3 a A “diss” on Hostess’s new slogan
- 9. Snapchat: The Little Debbie Snapchat allows our loyal consumer to, • Wear Little Debbie’s signature curly read hair and hat in a specially designed filter • Make videos with the filter and create a state- ment of their own to send to friends • Utilize the campaign hashtag in the caption
- 10. Twitter: What do you guys want Lil Debbie to speak on next? #LilDebbieDropsTheMic Hey @Hostess, what took the “comeback” so long? Twinkies were never good anyways... #LilDebbieDrops- TheMic #Oatmeal4ever Little Debbie’s new Twitter will feature, • Interactive tweets to involve the followers • Humorous Hostess quips • Incorperation of the hashtag, #LilDebbieDropsTheMic