How to Partner with Nickelodeon

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2. Thank You
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3. AGENDA
• Who Is Nickelodeon
• Licensing
• Corporate Responsibility
• Franchise Overview
• Leveraging Nickelodeon
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5. Who Is Nick?
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8. Continuous Content
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9. Influencing
Media Company
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10. Social Media
Over 270 MM
Social Media Fans
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11. 4 Quadrant Movies
Boys
Girls
Adults
Families
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12. 7.1M TOTAL KID VIEWERS
3.5M Adult Viewers (18-49)
327M Votes Cast
13M Social Mentions
March 28th
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15. Home of Cultural Icons
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16. Multi-Generational
Multi-Cultural
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21. What Is Licensing?
• “The verb “license” means to give permission.
• “An authorization (by the licensor) to use the
licensed material (by the licensee) under
intellectual property laws
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24. Best Snacks For Kids - Parents
• 1. Cheese 11. Pears
• 2. Peanut Butter 12. Smoothies
• 3. Breads/Muffins 13. Cheese Crackers
• 4. Herbs & Spices 14. Snack Mix
• 5. Whole Grains 15. Raisins
• 6. Quesadillas 16. Apples
• 7. Yogurt 17. Strawberries
• 8. Sweet Potato Chips 18. Oatmeal
• 9. Hummus 19. Tomatoes
• 10. Pasta 20. Carrots
• Parents .com
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25. Kids Favorite Snacks
• 1. Ice Cream 11. Pretzels
• 2. Pizza 12. Apple Slices
• 3. Mac N’ Cheese 13. Tacos
• 4. Spaghetti 14. Pudding
• 5. French Fries 15. Jell-O
• 6. Hot Dogs 16. Potato Chips
• 7. Brownies 17. Oranges
• 8. Chicken Strips 18. Carrots
• 9. Waffles 19. Cheeseburgers
• 10. French Toast Sticks 20. Celery w/Peanut Butter
• Shareranks.com
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26. Corporate Responsibility
• Children’s Food &
Beverage Advertising
Initiative
CFBAI
Est. 2006
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27. CFBAI Goal
• “to shift the mix of advertising, primarily to
children to encourage healthier dietary
choices and healthy lifestyles”
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29. Participant’s
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30. PBH Goal
• “PBH ‘s mission is to achieve increased daily
consumption of fruits and vegetables for
better health by leveraging private and
public resources motivating key consumer
influencers, promoting fruits and vegetables
directly to consumers”
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31. Franchise Overview
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32. 14 Years of Soaking Up The Fame !!
*Seen in 170 countries and 35 languages
*86MM Fans on Facebook
*Over $13B in retail sales-to-date
#1 Animated Show for Kids 2-11
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33. +60%
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34. February 6th
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40. FRONT BACK
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41. 200th Episode Celebration
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43. TMNT is………..
• #1 TV Program for Boys ages 2-11
• #1 Selling Action Figure In Toys
• #1 Selling Boys Property In Toys
$900,000,000
in Retail Sales 2014
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45. $191M US $485M WW
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49. Leveraging Nick
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53. We Know Kid’s and Mom’s
We have Franchises that are Trusted
We have a commitment to Healthy Lifestyles
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54. Efficient: It targets items that Kid’s and Mom’s want
Cost Effective: Cost is pennies on the unit
Targeted: It highlights your items at point of sale
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57. THANK YOU
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