This document provides tips for attracting more clients to a website through special offers and calls to action. It recommends offering a free report with 101 things a service provider can do for potential clients rather than just listing services. Examples are given such as programming an e-commerce system to save 5 hours per month or coaching past clients who are now professional speakers. The document also suggests highlighting unexpected benefits clients may not have considered and showcasing expertise through specific examples rather than vague descriptions.