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Response summary of the data we
    collected from our survey
What is your age?


                 15%

   12%
                                                                   16-20
                                                                   21-25
                                            73%
                                                                   26+




Our results showed that 73% of our audience responses are in the
   age group of 16-20 which is an ideal response as the target
    audience for horror movies are in the age group of 15-24.
Are you male or female?


                   Female
                    12%




                                  Male
                                  88%




This shows that 88% of our responses were from males
which again is ideal because of the target audience for
horror movies which is males in the age group of 15-24.
What sub-genres of horror do you prefer? (Tick a
                      maximum of 2)

  20         17
                          15
  15                                                12
  10                                                              6
                                        3
   5
   0




Our results show that the most popular sub-genre of horror that are
audience was interested in was Psychological horror. This tells us that this
may be something to consider doing when filming our own horror trailer.
Do you like gore in a horror movie?


         27%



                                                            Yes
                                           73%              No




Our results show that 73% of our responses do like to see
gore in a horror movie so this is something we will need
       to include in our own horror movie trailer.
Do you prefer CCTV or hand-held camerawork
              compared to other types?

                                 9%


                                                  33%                     Yes
        58%
                                                                          No
                                                                          Both




This chart shows that 58% of our responses said they liked to see both
CCTV and hand-held camerawork within a horror film. However 33%
said they would prefer not to see it so this may be something we should
only include a little of when it comes to making our horror trailer.
What features of horror films do you most like?

                        11
                                           10                 10

      8




 Setting              Plot           Characters       Special Effects

Our results show that our audience most like the plot of a horror film
over other features of a film. This tells us that this is what we will have
to work the hardest on in order to create a successful horror trailer.
Are you scared more by man-like/human monsters
       or beast-like/unrealistic monsters?

                 12%
     16%
                                                                 Human
                                                                 Beast-like
                                        72%
                                                                 Both




This chart shows that our audience are scared by both human
and beast-like monsters so therefore either way we choose, the
majority of our audience will be scared by the monster.
What is your favourite horror setting?
                                                           13


    7                                        7

                  2
                                1




The results show that our audience’s favourite setting seen in a
horror movie is Abandoned Environments. This shows that this is a
setting we should consider to film when we make our horror trailer.

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Audience research

  • 1. Response summary of the data we collected from our survey
  • 2. What is your age? 15% 12% 16-20 21-25 73% 26+ Our results showed that 73% of our audience responses are in the age group of 16-20 which is an ideal response as the target audience for horror movies are in the age group of 15-24.
  • 3. Are you male or female? Female 12% Male 88% This shows that 88% of our responses were from males which again is ideal because of the target audience for horror movies which is males in the age group of 15-24.
  • 4. What sub-genres of horror do you prefer? (Tick a maximum of 2) 20 17 15 15 12 10 6 3 5 0 Our results show that the most popular sub-genre of horror that are audience was interested in was Psychological horror. This tells us that this may be something to consider doing when filming our own horror trailer.
  • 5. Do you like gore in a horror movie? 27% Yes 73% No Our results show that 73% of our responses do like to see gore in a horror movie so this is something we will need to include in our own horror movie trailer.
  • 6. Do you prefer CCTV or hand-held camerawork compared to other types? 9% 33% Yes 58% No Both This chart shows that 58% of our responses said they liked to see both CCTV and hand-held camerawork within a horror film. However 33% said they would prefer not to see it so this may be something we should only include a little of when it comes to making our horror trailer.
  • 7. What features of horror films do you most like? 11 10 10 8 Setting Plot Characters Special Effects Our results show that our audience most like the plot of a horror film over other features of a film. This tells us that this is what we will have to work the hardest on in order to create a successful horror trailer.
  • 8. Are you scared more by man-like/human monsters or beast-like/unrealistic monsters? 12% 16% Human Beast-like 72% Both This chart shows that our audience are scared by both human and beast-like monsters so therefore either way we choose, the majority of our audience will be scared by the monster.
  • 9. What is your favourite horror setting? 13 7 7 2 1 The results show that our audience’s favourite setting seen in a horror movie is Abandoned Environments. This shows that this is a setting we should consider to film when we make our horror trailer.