The document contains survey results from respondents about their preferences for thriller films and trailers. It includes data on the respondents' gender and age (50% male, 50% female, ages 15-18). It also includes their preferred thriller sub-genres (sci-fi 25%, supernatural 27%, horror 15%, adventure 25%, psychological 8%) and the elements that make a thriller trailer more appealing to them (story 20%, casting 20%, music 30%, etc.). The document also asks questions about what information they want to see in trailers and their cinema going habits.
1. Male 50%
Female 50%
Gender
Age 15-18
Male
Female
Sci-fi 25% Which thriller sub-genre do you prefer?
Super Natural 27%
Horror 15%
Adventure 25%
Psychlogical 8%
Sci-fi
Super Natural
Horror
Adventure
Psychlogical
Story 20%
Casting 20% What Makes a Thriller Trailer More Appealing To You?
Conventional 5%
Ideas 10%
Music 30%
Scenery 15%
Story
Casting
Conventional
Ideas
Music
Scenery
2. Story
Casting
Conventional
Ideas
Music
Scenery
Titles in the film 20%
Actors 30% What informatioon would you like to see in a thriller trailer?
Directors 20%
Release date 30%
Titles in the film
Actors
Directors
Release date
Yes 100%
Do you think music is needed in a thriller trailer, to make it more appealing?
No 0%
Yes
No
Yes 95%
Do you think a voiceover is need in a teaser trailer to make it more appealing?
No 5%
3. Do you think a voiceover is need in a teaser trailer to make it more appealing?
Yes
No
More than twice a week 1% How Often Do You Go To Cinema
Once or twice a week 5%
Once or twice a month 25%
Occasionally 50%
I don't go to cinema 19%
More than twice a
week
Once or twice a
week
Once or twice a
month
Occasionally
I don't go to cin-
ema
Cinema 0%
Television 20% Where Do You Usually Watch Trailers.
Youtube 65%
Facebook/My Space 10%
IMDB 3%
Other 2%
Cinema
Television
Youtube
Facebook/My
Space
IMDB
Other
5. Male
Female
you prefer?
Sci-fi
Super Natural
Horror
Adventure
Psychlogical
Appealing To You?
Story
Casting
Conventional
Ideas
Music
Scenery
6. Story
Casting
Conventional
Ideas
Music
Scenery
see in a thriller trailer?
Titles in the film
Actors
Directors
Release date
er, to make it more appealing?
Yes
No
iler to make it more appealing?
7. iler to make it more appealing?
Yes
No
To Cinema
More than twice a
week
Once or twice a
week
Once or twice a
month
Occasionally
I don't go to cin-
ema
Watch Trailers.
Cinema
Television
Youtube
Facebook/My
Space
IMDB
Other