South Korea saw over 11 million foreign tourists in recent years due to a 90% hotel occupancy rate, leading to an expected growth of 15,000 new hotel rooms in the capital over the next 3 years. While South Korea is known for its mountains and historic palaces, new hotels are being built around commercial centers and along the Han River. In Hong Kong, the hotel industry saw 5% annual GDP growth since 2004 and high expected growth going forward. No single hotel chain commands over 10% of the market share except for Holiday Inn. Future growth will require training new skilled employees, as Hong Kong saw a record 28 million foreign visitors in 2007. The New World group is focusing on developing youth for hospitality leadership through university programs.

1. SOUTH KOREA AND HONKONG
THE EMERGING HOTEL SECTOR
Made by:- Corlin D'Costa
Jacob Jose
Sushil Gujar

2. INTRODUCTION
• The hotel and tourism sector is said to increase its revenue in
South Korea by in 2020 including domestic airlines
and private sectors whereas, the Hong Kong visitors are
increased by in 2011 with a growth rate of with a
record of in 2011 .

3. SOUTH KOREA
SIZE
According to the Korean tourism organization, Asia’s fourth-largest
economy country crossed 11 million foreign tourists last year. Due
to 90% occupancy rates visitors seemed accommodations 100
miles away from the city, This led the optimism growth of 15,000
rooms in the capital itself within next 3 years.

4. SOUTH KOREA
STRUCTURE:
Although South Korea is more of mountains ,the palaces and
shrines are still one of the prominent features of south Korea,
especially the north city of Han River attracting major tourists
.It surrounds commercial centers and high-rise condominium
in last few years.
Main objective behind building up hotel ?

5. FUTURE ORIENTATION
10%
15%
Brand width
Market shares
0% 5% 10% 15% 20%
Objectives
Objectives
• Tourist increased from 15184 in 1962 to 10 million in 2012.
• What is the major objectives?

6. HONKONG
SIZE :
Honkong was considered as the freest economy amongst 157
economies in 2007 .It has increased with a “GDP”(Gross
Domestic Product) of 5% annual since 2004 and is expected to
remain high.

7. HONKONG
STRUCTURE :
The hotel industry in Hong Kong has effective competitors
with none of them above 10% of market share except Holiday
Inn. If the upcoming hotels are owned by the established
chain of hotels such as The New World ,the structure might
change into something called as “loose oligopoly ”that is the
major four will account for more than 40% market share.

8. FUTURE ORIENTATION
 A demand of new staff and employees with good
skills are required especially after it hit a record of 28
million foreign visitors alone in 2007 in Hong kong .
 The New World group in Hong Kong is focusing at
the nurturing of youth generation with several
senior management and corporate level programs
in Hong Kong universities for the generation to
become future business leaders in hospitality
industry.