Hong Kong as a tourism product for butlers theory.

1. HONG KONG

3. Touristmap

4. Fact File of Hong Kong.
• Hong Kong is that perfectly located as the
gateway of China. Sharing a common culture
as mainland
• Hong Kong meaning-“Fragrant harbor”
• Best time to visit- October to February
• Hong Kong has a wealth of experience in
doing business in China.
• Capital – City of Victoria
• Currency – Hong Kong Dollar (HKD)
• Population – 7.52 million approx.
• Language – Cantonese and English.
• National carrier – Cathay Pacific Airways Ltd.

5. Hong Kong from Mumbai:
5 hours, 15 minutes
Hong Kong from Delhi: 4
hours, 55 minutes.
Hong Kong from
Hyderabad: 5 hours 0
minutes.
Cathay pacific
Airways (CPA),
more widely known
as Cathay pacific is
the flag carrier of
Hong Kong
Other airlines
that fly to Hong
Kong are, Direct
Flight from
India: Jet
airways, Cathay
pacific
Hong Kong International Airport (IATA code:
HKG) is the main airport in Hong Kong and is
located on the island of Chek Lap Kok
Flight details

6. Dos and Don'ts
DON'T feel
the need to
leave tips.
Tipping is
not
customary
in Hong
Kong.
DON'T pour
your own
drink first.
Instead,
make a
toast about
business or
friendship
DON'T take
your top off
at the
beach in
Hong Kong.
Public
nudity is
illegal.
Do give a
gift to your
host.
DON'T give
a clock as a
gift in Hong
Kong.
Do speak in
standard
English
Do offer a
light
handshake
on meeting
someone.
Do bargain
with locals

7. USPSTravelling is very
comfortable as people here
have a crowded but
surprisingly wealthy and
healthy style of life
culture is a mixture -traditional Han
Cantonese ethnic culture and British
and Western culture in general.
Hong Kong has one of the
world's most thriving
economies and is a hub for
international trade and
investment.
Hong Kong is a gateway to
the China, the world largest
trading economy.

8. Attractions
Man Mo temple Tian tan buddha

9. Temple street market Star ferry
Disneyland Victoria peak

10. Opportunities
1. Construction of High
speed rail
2. Improving in Mice tourism
3. International market,
trading
4. Cruise sector
development.
Weakness
1. Hong Kong is a very expensive
place to visit
2. poor value for accommodation
and food
3. Lack of competitiveness
4. Not maintained wear and tear
of historical sites.
Threats
1. Protests
2. economic troubles
3. Obstacle in market
4. competition with other
countries
5. Shorter staying time
Strengths
1. Taxes are low
2. Transport facilities
3. No restrictions on foreign
exchange dealings
4. Manages export and import
mainland

11. • EXPLORATION STAGE: Hong Kong has experienced strong growth in inbound tourism
in the last decade. Being the hub of many Asian airlines, Hong Kong has been one of the
most popular travel destinations in India. The change in sovereignty on July 1 , 1997 has
drawn tremendous attention from the whole world to Hong Kong .
• INVOLVEMENT STAGE: To facilitate entry of visitors, various measures were introduced in
2002. The Individual Visit Scheme (IVS) was introduced on 28 July 2003. The scheme has
been gradually extended .
• DEVELOPMENT STAGE: The HKTB continues to promote the destination to business and
leisure travelers through its worldwide “ Hong Kong – Live it, Love it!” campaign. The
HKTB has designated 2006 as “Discover Hong Kong year
• CONSOLIDATION STAGE: In the year 2014 60.84million tourist arrivals were recorded.
• STAGNATION STAGE: between 2015-17 there were over tourisms and accommodation
facilities suffered.
• REJUVENATION A:In 2018 Hong Kong again take place in market it was fully established as
Rejuvenation stage. The overnight the growth of visitor was 7.2%. As this was the stage A
but because of protest in 2019 they have moved to Rejuvenation stage B
• REJUVENATION B: Due to protest in 2019 tourism suffered and then now is slowly gaining
back its tourists.
Talc stages

13. statistics

14. Hong Kong in 2019
Hong Kong
witnessed 7.32
percent rise in
tourist arrivals
from India during
January-March
2019 .
This statistic shows
the number of
visitor arrivals in
Hong Kong in 2019,
by region of origin.
That year, about 44
million visitors
from mainland
China arrived in
Hong Kong,
accounting for the
majority of the
total 56 million
visitor arrivals.
Visitor satisfaction
was also affected,
recording a drop of
0.1points to 8.5 on
a 10-point scale
over that of 2018.
The decrease was
mainly because of
the disruption to
visitors’ in-town
itineraries.
The rating of
recommending
Hong Kong to
visitors and
relatives decreased
from 92%to 89%. It
was mainly due to
the concerns over
the city’s safety
and stability

15. Why is Hong Kong in Rejuvenation B stage?
• Rejuvenation stage refers to minor modification to capacity levels leading to
modest growth in tourism.
• In the year 2018 Hong Kong industry recovered gradually.
• Hong Kong introduced ivs(individual visitor scheme), Overnight visitors
record accelerated at a slow pace. Mainland china is a huge source of
income and visitors did not disappoint.
• A little bit increase in promotion of mice sector as well as efficient cross
border transport services.
• Overall tourism in Hong Kong is now at a recovery stage.
• But slowly and steadily the main two reason that Hong Kong has develop in
tourism is Cruise and MICE sector
• In the year 2019 protest took place which declined tourist a little in
number.

16. The Kai Tak Cruise
Terminal is world class
infrastructure -2013
In 2015 they also build new attractions like Ngong Ping
360, Noah's Ark at Ma Wan
MICE has extensively
upgrading itself .
Hong Kong Section of the
Express Rail Link (XRL).
stage A was reached but because of protest in
2019 they have moved to Rejuvenation stage B.
recovering the protest and getting back to
market

17. Minor Modifications
• The Hong Kong Ocean Park Marriott Hotel opened in February 2019
has transformed Ocean Park into a world-class resort destination.
• New themes on “Frozen” and “Marvel” superheroes respectively in
Hong Kong Disneyland Resort (HKDL) were suppose to happen in
2020 .In 2019“Ant-Man and The Wasp: Nano Battle! "were the
themes.
• In 2019 Mary Kay Leadership Conference with 21,000 participants,
the biggest MICE group received by Hong Kong.
• Online travel program “Dream Runner” .
• First-ever partnership with Royal Caribbean Cruises Service (China)
Company introduced onshore tours and attractions like theme
parks

18. Timeline
International Chinese New Year Night Parade was first organized in 1996
July 1 , 1997 has drawn tremendous attention from the whole world to Hong Kong .
May 1999 to promote Hong Kong as Asia’s premier international city for all visitors
To facilitate entry of visitors, various measures were introduced in 2002
The Individual Visit Scheme (IVS) was introduced on 28 July 2003.
2004 held during night time in Tsim Sha Tsui(international Chinese new year night parade)
In 2006, over 6.6 million mainland citizens travelled to Hong Kong under the IVS
HKTB has designated 2006 as “Discover Hong Kong year
In the year 2012-birth tourism and parallel trading.
“A Symphony of Lights”, a nightly show on both sides of the Victoria Harbor launched by
the TC in early 2004, attracts about 1.5 million visitors per year.

20. Demonstration effect in Hong Kong
• The local residents’ attitudes towards the Mainland Chinese tourists visiting
Hong Kong and identifies both the extrinsic and intrinsic factors influencing
these attitudes.
• Results showed that Hong Kong residents perceive Mainland Chinese tourists
very positively due to their important role in Hong Kong’s economic
development.
• However, it is undeniable that their negative and dissatisfactory attitudes are
also very apparent.
• Based on the findings, Hong Kong residents can be defined as “ambivalent
supporters,” and the negative impact of this attitude on tourism development in
Hong Kong is becoming very influential.
• In the long run, how to change local residents from “ambivalent supporters to
“ardent supporters” needs to be addressed in order to ensure the healthy
development of Hong Kong inbound tourism.
• So Hong Kong is in the antagonism stage as there is a lot of tourist and irritation
stage has passed on they don’t really care.

21. Hong Kong tourism board website

22. Thank you