The document provides an overview of the history and development of the hotel industry, tracing its origins back 12,000 years and covering its evolution in various cultures, particularly in India. It discusses the establishment of 'The Haven', a new hotel project aiming for top-tier hospitality services, outlines its planned services, project structure, and analyzes risks and success factors using a SWOT analysis. The document also highlights the challenges and opportunities in the Indian hotel market, including economic conditions and governmental support for tourism.

2. History of Hotel Industry
Believed to have started 12000 years ago.
Concept of hospitality started in Greece, ancient Rome and
Biblical times.
Rest houses built in Florence (Italy) in 1282.
Industrial revolution increased development of inns and cafés in
London
Musafir Khanas and Sarais were built in Mughal times.
Sarais started western style hotels in Calcutta and Bombay
after arrival of British.

3. A Brief Description of the Hotel Industry in India
 A Hotel is an establishment providing accommodation meals and other services for travellers and
tourists.
 The Hotel industry was quite bleak before World war II where the hotels were mostly established where
British officers frequented and only a few player were present in the industry such asTheTaj Group,
Faletti's hotels and the East India hotels of the Oberoi group.
 In 1903, JRDTata started Indian Hotels Company ltd withTaj Hotels chain.
 After Independence the then Prime Minister Late Jawaharlal Nehru saw the potential and need for
increase for tourism in the country and established the IndianTourism Development Corporation, which
now owns the chain ofAshoka Hotels in the country.
 The booming scene in the Industry led a lot of mid-market and small scale entrepreneurs to begin
constructing hotels in secondary cited during the late 1970s.
 In 1991 the government allowed FDI into the Hotels industry by allowing up to 51% of equity provided by
the Foreign Partner.This lead to a huge infrastructural investment in the Industry.

4. Project Scope
 TheVision of “The Haven” is to become to world top group in Hospitality
industry.
 “The Haven” aims to provide top class services in a creative and satisfying
way.

5. Deliverables
 The Hotel currently has planned for the following category of services
 Lodging and Boarding.
 Water heated swimming pool.
 Free Parking services with valet.
 Roof top Restaurant and Bar.
 Café and resting lounge.
 Banquet halls and conference rooms.
 Ancillary services such as access to Fitness, Game room, vehicle hiring,WIFI and
Theater.

6. Structure of the Project
 Total no of Floors = 5 (Excluding ground floor)
 Cellar = 1 (Parking spaces )
 Types of Rooms planned:
 Single rooms
 Double rooms
 Deluxe double rooms
 Premium Suites
 Adjoining rooms
 Twin rooms
 Total no of rooms planned are 100.
 One Banquet hall,Two conference halls.

7. Risk Factors
 Major risk factors to the project:
 Political and Economic conditions
 Dilution in Brand.
 Operational risk
 Development of Property
 Hotel Operation agreements
 Geographical disadvantages
 Seasonal and Cyclical variations.
 Change in government regulations
 International incidents.
 Accidents disrupting operations
 Strikes and wage demands

8. Success Factors
 “The Haven” considers itself to have the following success factors
 Retro themed Roof top restaurant and Bar.
 Online customization of rooms before arrival.
 Top class attention to detail on hospitality.
 Higher security standards.
 24 hrs availability of all services.

9. SWOT Analysis
 Strengths
 Market reputation and brand image of
the firm.
 Location advantage- Strategically
positioned in key geographical area.
 Attractive and inviting interior with
beautiful themes.
 Mid-priced hotel chain with a
differentiated business model .
 Attractive business model.
 Experienced management team.
 Weaknesses
 Dependence on a particular customer
base (Software customers).
 Limited capital base.
 Publicity
 Lack of service level agreements.

10. SWOT Analysis
 Opportunities
 Growing demand for mid-range hotels
in the country.
 Availability of number of online
channels to promote the business.
 Income tax benefits like Sec 35AD.
 Rising in the income levels of Indians.
 Government’s initiatives to develop
tourism in the country.
 Increase in the flow of International
tourists to India.
 Threats
 A Slowdown in economic growth in
India could have an adverse effect
on our business.
 Inherent risk of failure to provide high
quality standards at the hotel.
 Risk of failure to comply with the terms
of lease agreements.
 Business is subject to seasonal and
cyclical variation.

11. Thank You