Mobility & Travel of the Future: Company presentation by Philipp Sayler con Amende, carwow at the NOAH Conference Berlin 2019, 13-14 June - STATION.

1. Europe’s No. 1 destination for new car buying

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3. OEMs
Automotive
consulting
Automotive
strategy
Co-Founder and CEO
carwow Germany
My personal journey
Car
dealership
New car
marketplace

4. Consumers are confused when buying a car

5. Trust is very low throughout the entire process

6. 5
What websites do you use when buying these?
HotelHouse TV
Or Or Or

7. 6
Why would you buy a car any differently?
Dozens of manufacturers Thousands of dealers

8. carwow today

9. 8
#1
YouTube car review
channel globally
3
markets in Europe
(UK, Germany, Spain)
26/30
largest dealer groups
in Germany use carwow
230
staff from
30 countries
9.5 out of 10
>15,000 reviewsRank: 6
carwow in a nutshell
6%+
UK market share
in new car sales
2m
YouTube
subscribers
€5.5bn+
worth of cars bought by
carwow customers
1.5%+
DE market share
in new car sales

10. Our vision
We empower customers to be
the most informed car buyers in the
world

11. We provide choice
We show customers different ways they can buy
and different places they can buy from
.

12. We are jargon busters
with a simple journey
and transparent pricing

13. We are a source of truth
Provide independent car reviews
Recommend attractive alternatives (cars, deals, finance
options)
Customers rate dealers and their car buying experience

14. We enable
confident
car buying
The right deal
on the right car
from the right supplier

15. We aim
to answer
all these
questions
Which
car to
buy?
Buy/
lease/
share?
Electric/
petrol/
diesel?
Buy
online/
dealer?
What
about
my old
car?
Running
costs?
What
else do I
need?

16. 15
Our business model is simple!
We offer users the best car buying
experience and connect dealers to in market
car buyers.
We only charge dealers when they sell a car.

17. The market opportunity is huge!
New car
addressable markets
Nearly new &
young used car markets
OEM advertising
market
DE
1.6 million cars/a
UK
1.1 million cars/a
ES
600k cars/a
DE
1.7 million cars/a
UK
2.1 million cars/a
ES
500k cars/a
OEM contributions
across markets
€17 bn revenue
~€90 bn ~€60 bn ~€17 bn

18. philipp@carwow.de

19. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
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Investment in
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and its shareholders
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at a valuation of $260m by
for €135m to
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