The document provides information about the 11th European iGaming Congress and Expo taking place from October 16-18, 2012 in Barcelona, Spain. Over the three days, the event will feature panel discussions, case studies, and sessions on key topics in the iGaming industry including social gaming, mobile gaming, regulations, and new business opportunities. It will bring together around 1,700 industry professionals across five conference theaters and include an expo hall with over 80 exhibitors.

1. EiG
Fira, Barcelona
16-18 October 2012
Unravelling European
iGaming
The 11th European iGaming Congress and Expo
Fira, Barcelona
16 - 18 October 2012
Lead Sponsor
For more details and to register visit eigexpo.com
Totally Gaming

2. Unravelling
European
iGaming
Each year EiG serves as a melting pot at which iGaming CEOs and thought leaders
mix with regulators and the brightest new market entrants. 2012 is no exception as
EiG returns to its spiritual home in Barcelona across 16th – 18th October.
Courtesy of a compelling mix of panel discussions, case studies and brainstorming sessions, the 11th European iGaming
Congress and Expo will dissect the social gaming phenomenon and drill down to understand its value as a player
acquisition and retention tool as well as a new business model. Also find out about monetisation models, player
migration strategies, new business opportunities, regulations, the opening of new markets and a whole lot more,
over three days of exhilarating learning and priceless networking, featuring 30 hours of sessions spread across five
themed conference theatres, meeting rooms and networking zones.
Keynote Theatre Regulatory Forum
With a keynote by the founder of T ravelocity.com, Terry Engage with regulators and legal experts to find out plans for
Jones, and a stellar line-up of gaming CEOs, including Norbert international liquidity, regulatory co-operation and enforcement.
Teufelberger of bwin.party and Mor Weizer of Playtech.
Investing in iGaming Theatre
Rising Stars of Gaming Theatre: Social, With investors in early stage and mature companies and start-
Mobile and Start-Ups ups – these panels will examine the investment climate and
Learn from (and partner with) experts from the social and advise on the best ways to get financed.
mobile gaming industries. Plus the newest start-ups pitching for
And don’t miss:
investors as part of the 5th EiG Start-Up Launchpad.
EiG Expo
Strategy in Regulated Markets Think Tank Featuring over 80 exhibitors showcasing the latest products
Secure first-mover advantage, ensure fair, efficient and enforced and services for the iGaming industry.
regulation and improve the localisation of your proposition to
expand globally and grow your customer base. EiG Start-Up Zone
Looking for new ideas? Visit the Start-Up Zone on the Expo
floor where many eager start-up companies await you.
Join around 1,700 of the industry’s most progressive minds in one
of Europe’s most attractive cities – you are guaranteed to be in the
very best of company.
Fira, Barcelona • 16 - 18 October 2012

3. Talking Heads Totally Gaming
Here is a selection of just some of EiG’s key influencers. Visit eigexpo.com for a full list of speakers.
Mark Blandford Mor Weizer
Chairman, Valhalla Investments and Founder, CEO, Playtech
Sportingbet
Michael J. Jones Terry Jones
Superintendent, Founder, Travelocity.com and Chairman,
Illinois Lottery Kayak.com
norbert Teufelberger Gigi Levy
Co-CEO, bwin.party Venture Investor, former CEO, 888 Holdings
digital entertainment
Day One, Tuesday, 16 October
14:15 - 15:00 Innovation in iGaming: finding and fostering
OPEnInG HOURS AnD nETWORKInG BREAKS innovative spirit in a maturing industry
• Assessing how innovative the gaming industry really is
09:00 EiG registration opens
• Spotting the latest innovations – which ones have really made a difference in
the last year
12:00 EiG Expo opens
• Spotting the future innovations – who is innovative and what trends to look
out for
13:00 EiG Conference opens
• Nurturing innovation in the company – creating and evolving the business to
encourage innovative thinking that brings results
15:00 – 15:30 Coffee and networking break
Gigi Levy, Venture Investor, former CEO, 888 Holdings
17:00 – 19:00 Networking reception in the Expo hall 15:30 - 16:30 Keynote panel and Question Time: taking full
advantage of offline, online, mobile and social to provide a
19:00 End of EiG Day One universal gaming experience to players
• Best practice in leveraging the offline and online integration
KEynOTE THEATRE • Creating a 360 degree view of the player
• Regulatory convergence – what are the optimal regulatory models for a fully
integrated, cross-segment and cross-platform gaming business
• Strategies to incentivise platform convergence internally
13:10 Chairman’s opening remarks: digital Pay2Play • What opportunities does the rise of social gaming offer to gaming?
entertainment – is it time to bet the world again? Mor Weizer, CEO, Playtech
Jaime Estalella, COO, Codere
Andrew Burnett, Executive Director, Investment Banking,
norbert Teufelberger, Co-CEO,
Panmure Gordon & Co.
bwin.party digital entertainment
13:25 - 14:15 Outside industry keynote: engaging with digital Per Widerstrom, Managing Director, Interactive,
consumer in the multi-channel world Gala Coral
• Understanding how consumer interaction evolves in the digital economy George Zenzefilis, General Director,
• Creating a meaningful dialogue with a consumer in a mass-market model Intralot Interactive
• Implementing online tools that will enable further consumer engagement with Henry Birch, CEO, William Hill Online
the brand Moderator: neil Goulden, Chairman Emeritus, Gala Coral
• Increasing loyalty through a multi-channel approach
16: 30 - 17:00 One-to-one with the top gaming CEOs - your 5
• Leveraging the rise of social networks as another channel to reach out and
minutes of mentorship and inspiration
keep dialogue with your customers
Ask the key industry influencers for their predictions and plans for
Terry Jones, Founder, Travelocity.com and Chairman, social gaming, mobile, geographical expansion and regulatory
Kayak.com future in Europe.
For more details and to register visit eigexpo.com

4. Is Social Casino
just a fad?
by Bret Terrill, Founder, 12Gigs
At the moment, it feels like the entire casino industry is feeling the allows real-money gaming onto their platform. It has the potential
pressure to move into social (i.e. Facebook). With the giant-sized to make new giants in the casino industry overnight as it did with
acquisitions of DoubleDown by IGT and Playtika by Caesars, Zynga in online games.
some of the big players have already made their bets. And yet at
the same time, Zynga – the dominant player in social gaming – However, no one is looking at social casino as a threat, but
has a stock price that has dropped half of their IPO price, largelythe fact is it could be a major one. If you look at the player
due to Wall Street’s concerns about the sustainability of the demographics of three of the biggest social slots games on
business. Over the past year, Zynga’s userbase on Facebook Facebook – Slotomania, Doubledown, and Best Casino – you’ll
has steadily decreased. see the largest portion of the players are the same players you’d
see sitting in front of a slot machine in a
One glaring exception to Zynga’s decreasing land-based casino – women over 46 years
userbase is T exas Holdem Poker, whose of age. The key question that has yet to
userbase has held steadily at about 7 be answered is whether playing for virtual
million daily players over the last three currency is a good-enough substitute of
years. If anything, social casino appears The key question that an experience for playing for real money.
to be where Zynga sees sustainability and has yet to be answered is Most people in the casino industry would
they are already staking their claim. Zynga scoff at the idea that playing for virtual
announced early this year that they will be whether playing for virtual money is as compelling as real money
releasing a suite of casino games in 2012, in
addition to the release of Zynga Bingo and
currency is a good enough gambling.can’t understand why people play
industry
But frankly, most of the casino
Zynga Slots. substitute of an experience virtual currency casino games in the first
place and this lack of understanding should
But what about real-money casino for playing for real money. terrify them.
companies; how large should be
their bets on social? A social gaming pioneer and ex-
Zynga executive, Bret currently runs
Main gaming operators are looking at social a mobile-social games company in
casinos primarily as an opportunity for acquiring new players to San Francisco. He will be speaking at EiG, which has a
their existing real-money offerings. The more far-sighted ones special focus on Social Gaming throughout the three
are eyeing the goldrush that will occur if and when Facebook days of the event. For more details visit eigexpo.com
Fira, Barcelona • 16 - 18 October 2012

5. Day Two, Wednesday, 17 October Totally Gaming
11:00 – 12:00 Social gaming vs. gambling: comparing consumer
OPEnInG HOURS AnD nETWORKInG BREAKS behaviours, player metrics, game mechanics and regulatory
landscape to define the level and scope of cooperation
09:00 EiG registration opens between the two sectors
• Understanding differences in consumer profiles, patterns, motivations and
09:30 EiG Expo opens preferences in social gaming and gambling
• Comparing Business Intelligence and player metrics tools and how they’re
09:30 – 10:00 Morning coffee and refreshments used to test and fine-tune the game
• Understanding the revenue models and virtual currency economy vs. real-
13:00 – 14:30 Lunch break money gambling
• Will there be a regulatory convergence between social gaming and real-
14:00 – 15:15 Social Gaming Happy Hour – book in money gambling?
advance! • Can virtual currency be a model adopted by gaming operators as a way to
monetise more casual players and appeal to new demographics?
15:30 – 16:45 Payments and US iGaming Happy Hour – • Assessing the viability of hybrid operator models - could they be a future?
book in advance! Raf Keustermans, CEO, Plumbee
Dave Bezahler, President, Blitzoo Games
17:00 End of EiG Day Two Jens Bader, Chief Commercial Officer,
Paysafecard
21:00 until late Official EiG SafeCharge Party
Deane Short, Director of Strategy and M&A, Betfair
Moderator: Hal Bringman, Founder and President, nVPR
12:00 - 13:00 Break-out sessions: engage with like-minded
RISInG STARS OF GAMInG colleagues in interactive discussions led by experts
THEATRE: SOCIAL, MOBILE BREAK-OUT SESSIOn 1:
AnD START-UPS Creating a truly social and viral game: social game mechanics
in partnership with and monetisation tools - case studies
Chairman: Hal Bringman, Founder and President, nVPR • Find out key game mechanics’ elements that are behind the success and
customer growth of social casino-style games on Facebook
09:30 – 10:30 Figuring out the value of ‘social’ for gaming: player • Look at examples of successful social casino and bingo games
acquisition tool or a new business model? • Discover the fine-tuning of the game based on the customer behaviour and
• After the success of poker and bingo, is ‘social’ the next frontier set to shake feedback
up the iGaming industry? Jim ying, SVP, Publishing, 6waves
• Assessing the value of social networks as a cheap player acquisition tool - Bret Terill, Founder, 12Gigs
what are the opportunities to cross-sell gambling (whether online or offline)
• Understanding the potential of converting consumers from social to iGaming BREAK-OUT SESSIOn 2:
- what is the best practice?
• Harnessing the continuing rise of social commerce and social proof Player conversion strategies: free-to-paid model and beyond.
• Implementing and making the most out of social analytics Is the social player convertible to gambling? Hear contrasting
• Building player loyalty through social networks views, discuss and decide
• Is gambling industry underestimating the threat and/or potential of social • Assessing the potential for converting players from the free-to-play model
gaming? Is there a cannibalisation threat posed by social gaming? to real-money gambling
Simon Collins, Partner, new Game Capital • What are the marketing and game design tools for successful player
Matteo Monteverdi, President, Lottomatica Betting conversion
and Interactive, EVP Sales and Marketing Services, • What tools can the social gaming developers learn from gambling to further
monetise the players?
Lottomatica Group Italy
Daniel Burns, Director, Carbon Group Andrew Hughes, CEO, AbZorba Games
Matt Davey, CEO, nyX Gaming Group Chris Drake, Head of Interactive, Praesepe plc
Keith O’Loughlin, CEO, Boyle Sports Online Simon Smiley, COO and Co-Founder, Bejig
David Gutierrez, Phd, Data Scientist, Kontagent
10:30 – 11:00 EXCLUSIVE FOR EiG
Presenting the outcomes of an in-depth research project on
the colliding worlds of social gaming and iGaming: where do
the business, players and games converge and where do they
diverge?
Find out the outcomes of the research project, conducted by the leading social
game analytics firm Kontagent exclusively for EiG, on the widely discussed and We’re happy to support EiG as lead sponsor for
anticipated convergence between social gaming and online gambling. Gain
anecdotal information gathered during industry interviews and hear data-driven
the fourth year in a row. The show provides us
facts collected through user analytics and data crunching. with a great opportunity to make connections
Contribute to the project by answering the survey at
http://ktgt.co/social-casino-survey and find out more at www.eigexpo.com. with new markets and partners.
David Gutierrez, Phd, Data Scientist, Kontagent Mor Weizer, CEO, Playtech
For more details and to register visit eigexpo.com

6. Day Two, Wednesday, 17 October
Break-out session 3: • How does the regulatory debate evolve – what regulatory challenges lie
ahead in markets where licensing already works and how the technology
Understanding how social trends are transforming user developments influence the regulatory debate?
experience and propositions in sportsbetting Simon Burridge, CEO, Virgin Games
• sportsbetting a social activity in terms of user behaviour and
Is Magnus Silverberg, CEO, Betsson
demographics? Malcolm Graham, CEO, PKR
• Examining challenges in marrying social with sportsbetting: differences in
player demographics, skill element required to bet, event based betting vs. 11:30 - 12:30 Regulators’ panel: assessing the appetite amongst
constant engagement in social gaming European regulators to respond to the industry’s calls for
• Looking at innovative ways that leverage social in the sportsbetting regulatory cooperation and shared liquidity
environment, such as virtual currency betting, pools and peer-to-peer betting • Reviewing positions of European regulators on regulatory cooperation
Matt Cullen, President and Chief Business Development • What efforts are being taken by the European institutions, such as the
Officer, Gamingo European Commission, to foster deeper co-operation between gaming
Christoph Jenke, COO, CrowdPark regulators?
Mickey Kalifa, Corporate Development Director, Sportech • What areas could be and should be subject to further regulatory cooperation
and information-sharing?
Moderator: Altay Ural, Advisor to consumer internet
• Regulatory enforcement – what measures are being implemented by
businesses
regulators to ensure compliance with the licensing rules?
Francesco Rodano, Head of Remote Gaming, AAMS Italy
14:00 – 15:15 Social Gaming Happy Hour: open to like- Peter Naessens, Head of Regulatory Advice Unit,
minded professionals with interest in the emerging Research Development, Belgian Gaming Commission
Birgitte Sand, Director, Danish Gambling Authority
social casino space and exploring the continuing
Carlos Hernandez, Deputy Director General, General
convergence between social gaming and gambling. Direction for Gambling Regulation, Spain
Drinks and refreshments will be served. André Wilsenach, Executive Director, Alderney Gambling
Limited availability – book in advance. Control Commission
Sponsored by: 12:30 - 13:00 Interactive country roundtables with the regulators:
engage with key regulatory authorities, shape the creation of
regulatory and compliance frameworks and get your questions
15:00 – 17:00 Start-Up LaunchPad: Up to five exciting start-ups answered in these highly focused, roundtable discussions
present their revolutionary propositions to pitch for investment 14:30 - 15:30 Break-out sessions: engage with like-minded
and industry recognition and to claim their stake as 2012 colleagues in interactive discussions led by experts
industry innovators
Break-out sessions will take place in meeting rooms for more focused learning
Judging panel includes:
Edward Pfeiffenberger, Managing Director, Break-out Session 1:
Venatus Interactive
Phil Cronin, CEO, Tombola Ensuring regulatory enforcement in a post-regulation
Mark Blandford, Chairman, Valhalla Investments and environment
Founder, Sportingbet • Realising the importance of regulatory enforcement
Uri Levy, VP Business Development, Playtech • Reviewing the effectiveness of the measures already taken by various
Moderator: Melissa Blau, Director, iGaming Capital jurisdictions: payment and IP blocking, penalties on the players ...
Are you a start-up interested in applying? Submit your proposal at • Cooperation between regulatory bodies to identify and penalise non-
www.eigexpo.com compliant businesses in the world of highly fragmented regulation
Birgitte Sand, Director, Danish Gambling Authority
Regulatory Forum Rolf Francis Sims, Senior Legal Advisor,
Ministry of Culture Norway
Giulio Coraggio, Senior Associate, DLA Piper Italy
10:00 - 10:30 Keynote: transitioning to regulated US iGaming Break-out Session 2:
Mark Lipparelli, Chairman, Nevada Gaming Control Board Payments panel: improving acceptance rates for online
10:30 – 11:30 Unravelling European iGaming: implementing a payments in regulated markets
successful legal strategy to influence the future of iGaming, Jonathan Vaux, SVP, Europe Relationship Management,
challenged by increasing regulatory fragmentation Visa
• With the excitement and promise for growth offered by potential regulation David Sparks, Head of Payments, Sportingbet
of iGaming in the USA, what are the long-term plans and commitment for Visit www.eigexpo.com for full speaker line-up
Europe?
• What markets to look at next within Europe?
15:30 – 16:45 Payments Happy Hour: open to like-
• there a need to move the current debate to post-regulatory compliance
Is
and enforcement? minded professionals with interest in innovative and
• With the fragmented marketplace and diverse interests, is there a way to alternative payment solutions, with special focus
come up with a common approach to regulation, taxation, compliance and on new and fully localised propositions. Drinks and
enforcement? refreshments will be served.
• What are the acceptable regulatory and compliance models and how to
communicate them effectively to politicians?
Limited availability – book in advance.
Fira, Barcelona • 16 - 18 October 2012

7. Totally Gaming
Strategy in Regulated
Markets Think Tank
10:00 – 11:30 Succeeding and thriving in regulated markets:
drawing from experiences of both global iGaming brands and EiG provides a very good opportunity to
new entrants to iGaming from local markets catch up with what’s going on in the industry.
• Assessing the importance of your global and local brands in regulated
markets Norbert T eufelberger, Co-CEO,
• Reviewing the performance of recently regulated markets so far – what’s
worked and what hasn’t bwin.party digital entertainment
• Partnerships, joint-ventures and acquisitions as a way into the market
• Marketing budget vs. innovative approach – what plays a bigger role in
securing the first mover advantage?
• Localisation of products and brands – how to get it right? 11:30 - 12:30 ‘Land-based to online’ panel: leading land-based
• Understanding and responding to the local customers’ gaming behaviours suppliers’ strategies for cross-platform gaming
and motivations • Marrying online and land-based – are they separate business models or just
• Challenges for global brands: separate channels?
- e-adapting your systems to comply with anti-fraud, AML and responsible
R • Understanding how consumers interact with various channels and
gaming measures leveraging that knowledge to provide a smooth experience across all
- ebuilding your product and marketing offers considering the higher cost
R channels
of operating in a regulatory environment and tighter margins • What are the prospects for offline-to-online player conversion and vice-
- mportance of setting up local teams that can react quickly to regulatory
I versa
changes • Strategies and tools to extend the customer gaming experience across
Sonia Carabante Flores, General Manager, eGaming, Cirsa platforms and channels – examples of what’s worked and what hasn’t
John Krehbiel, Business Development Manager, Winamax • How is social gaming being leveraged in the land-based environment?
Wilhelm Huber, Director of International Markets, Alexandre Dreyfus, Senior Consultant of iGaming, Bally
William Hill Technologies, Inc.
Sacha Michaud, Country Manager Spain and Portugal, Visit www.eigexpo.com for full speaker line-up
Betfair President, JDigital
14:30 – 15:00 Lotteries and iGaming: pioneering the online
Fabio Angeli Bufalini, General Manager Italy, Betsson
gaming debate in the USA – the Illinois experience
Ben Dale, International Development Director, Ladbrokes
• lotteries, gaming, and iGaming: a different view
US
• The impact of Internet lottery sales on existing retailers. The potential for
growing the player base
• Differences between iGaming and lottery customers – motivations and
expectations
• Why did the legislature seek to have iGaming be a division of the lottery?
The importance of building confidence amongst the policy-makers and
consumers
• the Illinois iGaming bill a threat to other gaming stakeholders?
Is
EiG represents a very Michael J. Jones, Superintendent, Illinois Lottery
good cross-section of 15:00 – 15:30 Partnership as a way to enter the lucrative US
the private industry: it’s market: understanding US stakeholders’ requirements
• Understanding how much of the existing know-how in the online gaming
very interesting to hear sector is transferable in a fully regulated US environment
from both operators •
•
Federal or State regulation – implications for your partnership
Defining the ‘suitability’ requirement
and regulators, and to Steve M. Bodmer, Deputy General Counsel, Pechanga
see what is going on in Indian Reservation
the business.
Peter Naessens, 15:30 – 16:45 US iGaming Happy Hour: open to like-
minded professionals from the USA and rest of the
Head of the world with specific interest in building partnerships
Regulatory in the transition to regulated US iGaming. Drinks and
Advice Unit, refreshments will be served.
Limited availability – book in advance.
Belgian Gaming
Commission
For more details and to register visit eigexpo.com

8. Day Three, Thursday, 18 October
BREAK-OUT SESSION 2:
Opening Hours and Networking Breaks
Mobile debate: Will html5 win over the app store?
09:00 EiG registration opens • With restrictions put on gambling-related applications in app stores, is html5
industry’s best bet?
09:30 EiG Expo opens • Assessing the customer experience in apps vs. html5 for various verticals
• Addressing the distribution challenges in the adoption of html5
13:30 – 15:00 Lunch break Richard Hewitt, Head of Mobile, Betfair
Visit www.eigexpo.com for full speaker line-up
15:00 End of EiG 2012
11:10 - 12:10 Social gaming platforms: smartphones and tablets
as the next frontier of social casino-style gaming
Rising Stars of Gaming • Going beyond Facebook to create social games that are successfully
distributed across multiple platforms – web, smartphones and tablets
Theatre: Social, Mobile • Understanding the current market conditions for Facebook game developers
– what are the economics and competitive landscape?
and Start-Ups • What other social networks are worth considering beyond Facebook?
• Building a casino vertical social network
in partnership with • What game mechanics should be implemented for a social game to be
successful on smartphones and tablets?
10:00 - 11:00 Breakfast break-out sessions:
• Convergence of social casino with online gambling – will social dominate
BREAK-OUT SESSION 1: gambling or will we see MA activity and partnerships?
Gerard Cunningham, CEO, Koolbit
Is the regulation of the social gaming space a possible scenario?
Hussein Chahine, CEO, Yazino
• What is the regulatory oversight for social gaming now? Rich Roberts, CEO, Slingo
• What restrictions you need to be aware of when offering social games on Sharon Tal, CEO, DragonPlay
various platforms
• Definitions of social gaming, gambling and problem gambling and their
importance for the regulatory oversight
• Discussing player protection in social gaming
• Regulatory and legal implications of co-operation and acquisitions between
real-money gambling and social gaming
Marcus Whalen, General Counsel, King.com
Stephen Ketteley, Partner, DLA Piper UK LLP
Wes Himes, Managing Director, Policy Action
EiG is the single best industry
networking opportunity of the
year which is why I make sure
that I don’t miss it. It provides a
great place for serious discussions
and for making new connections.
Several of my investments came
about as a result of connections
made at EiG. The start-up
Launchpad is the best industry
opportunity for me to spot new
trends and interesting companies.
Mark Blandford, Chairman,
Valhalla Investments and
Founder, Sportingbet
Fira, Barcelona • 16 - 18 October 2012

9. Totally Gaming
12:10 - 13:10 The future of gaming and betting on mobile devices:
leveraging advancements in smartphones and tablets to
Investing in iGaming
enhance gaming experiences of your customers and create an Theatre
integrated, single view of your brand
• Predicting the future growth in gaming-related transactions and what role will
10:00 – 11:00 Breakfast session: iGaming founders and
mobile devices play? Will PCs be replaced by mobile, smartphones and/or
tablets? innovators mentorship
• Understanding how consumers interact with various mobile devices to In this interactive, interview-style format, start-ups ask iGaming founders for
optimise their experiences mentorship and advice on how to infuse more innovation in the industry and
• Taking advantage of a complimentary role that tablets assume in gaming – succeed commercially
what opportunities that offers? • today’s industry innovative? Hear the iGaming pioneers views on
Is
• Multi-screen experiences – integration of mobile devices with TV and its innovation in the marketplace
impact on the entertainment spend • Find out what challenges today’s start-ups face and how experienced
• Reaching out to completely new customers via the mobile channel iGaming experts would address them
• Discover trends to be leveraged by the industry by both iGaming pioneers
Fintan Costello, Industry Head – eGaming, Google and start-ups
Richard Flint, Managing Director, Sky Betting and Gaming
Jez San, Founder and President, PKR
Mark Jones, Managing Director, Rank Interactive
Mark Blandford, Chairman, Valhalla Investments and
Tom McDonnell, Commercial Director, Monterosa
Founder, Sportingbet
Roberto Savio, Senior Director of Interactive, Bally
Simon Collins, Founder, Cashcade
Technologies Inc.
Ed Ware, Founder and CEO, 32Red plc
13:10 – 13:30 Drawing inspiration from other industries: how Moderator: Nick Lynes, Managing Director,
online dating uses social networks to improve customer TopJack Games
acquisition Discussion followed by a tour of the Start-Up zone at 11:00
• Exploring analogies and synergies between social networks, online dating
11:30 – 12:30 iGaming in the eyes of investors: evaluating
and online gaming sectors
business climate for raising capital, valuations and MA
• Gamification of social networks and what it means for the industry:
improving virality, emphasising the ‘human’ element of the experience, user • Inside the investors’ minds – what are the biggest growth opportunities
profiling investors are currently looking for and what trends are impacting valuation:
new products, new markets, regulation
• Understanding user profiling on social networks
• Pros and cons of regulation from the investment perspective
• Using the consumer information to deepen customer relationship
• Reversing the negative impact of political uncertainty on industry
• Socialisation of the digital business as a global internet trend
investments
Gloria Diez, COO, Mamboo.com and Founding Member, • Reviewing current financing opportunities – options for listed companies and
Badoo.com medium and small-sized organisations
• Company valuations and what metrics are important
• What new regulatory changes are exciting investors and which markets are
they shying away from?
• MA landscape – pitfalls and challenges
Social gaming is the single most David Bains, Director, Global Leisure Partners
Roberta Ciaccia, Analyst, Exane PNB Paribas
important opportunity, and possibly Robin Chhabra, Head of Strategy and Corporate
Development, William Hill
the only threat, to the iGaming industry.
Yazino believes that the future of
gaming lies in synchronous game
play accessible anytime, anywhere,
and that smartphones and tablets
will deliver the future of these social
interactive experiences. EiG, with the
series of sessions focused on social
gaming and innovation, is committed
to demystify this phenomenon, which
is why I’m really excited to be involved
this year as a speaker to discuss with
the industry how the two sectors
either converge or compete.
Hussein Chahine, CEO, Yazino
For more details and to register visit eigexpo.com

10. Every sales channel
has now become a
service channel
Terry Jones
Founder, Travelocity.com and
Chairman, Kayak.com
Terry Jones founded T ravelocity.com in 1996 and led the company to become a multi-
billion dollar company that pioneered the use of the online channel in the travel industry.
He attributes its success to the company’s ability to listen to the customer via all available
communication channels and to the effective use of CRM.
Terry often brings up the differences between Travelocity and “You need to listen to your customer, listen to what’s going on,
Kayak (where he is currently chairman) when pointing out listen to data”, advises Terry.
the need for simplicity to make it easy for the customer to
explore as one of the 8 stages of building a meaningful How do you listen and make the best use of that data? Find
digital relationship (attraction, curiosity, out at EiG as Terry delivers his
exploration, learning, trust, return, deepen keynote speech on building a digital
and rekindle). relationship in a multi-channel
world on 16 October.
Customer relationship is key. “The
purpose of the sale is not just the T erry Jones is a travel industry veteran,
sale; it’s to obtain the customer, You need to listen to your known most as founder of Travelocity.
and to have a longer relationship customer, listen to what’s com and chairman of Kayak.com. He
with the customer”, T erry repeats also worked as CIO at Sabre Inc and held
as a mantra. And social media – a new going on, listen to data various positions at American Airlines.
powerful tool that didn’t exist in the He currently advises companies on their
early days of T ravelocity – is all about transition to digital economy. His client list
creating that relationship, conversation and dialogue. What’s includes a large casino that needed help with its strategy to
more, social media is now part of every stage of the attract more customers in Asia. His son is a game designer at
customer relationship and so is customer service. EA, making gaming a frequent topic at the dinner table.
Fira, Barcelona • 16 - 18 October 2012

11. Totally Gaming
Simplicity is
the ultimate
sophistication.
Leonardo da Vinci
(1452 – 1519)
For more details and to register visit eigexpo.com

12. networking Opportunities at EiG
your Full Conference pass at EiG guarantees you access to a host of networking
opportunities to ensure you enjoy maximum value from your time at the event, including:
Brainstorming sessions at EiG Themed ‘Happy Hour’ Gatherings –
• Get one-to-one with top iGaming CEOs following the CEO Wednesday, 17 October
panel (Tuesday, 16 October) • Social Gaming Happy Hour
• 3 brainstorming break-out sessions on social gaming • US iGaming Happy Hour
(Wednesday, 17 October) • Payments Happy Hour
• Regulators’ roundtables – your 30 minutes to engage with Book your place at these themed networking gatherings in
regulators available for follow-up discussions after the advance (as places are limited). For more information, visit
Regulators’ panel (Wednesday, 17 October) eigexpo.com/networking.
• Break-out breakfast themed meetings that will explore topics (open to all EiG delegates; priority offered to Full Conference pass holders)
such as html5 vs. apps, platforms for social gaming and
starting up an iGaming business (Thursday, 18 October) EiG Socials Parties
(for Full Conference pass holders only)
• Kick-off social on Monday, 15 October
• EiG Opening Drinks Reception in the Expo Hall on Tuesday,
16 October
• Official EiG SafeCharge Party on Wednesday, 17 October
(open to all EiG delegates)
3 Easy Ways to Register for EiG 2012
Register online at Call our booking hotline on Download the
eigexpo.com +44 (0)207 384 8113 booking form online
at eigexpo.com
and return it via email
to sam.chance@
clarionevents.com
Prices (all prices are per delegate)
Early Bird Rate Standard Rate Onsite Rate
(Ends Friday 3 August) (Ends Friday 28 September)
Full Conference Pass €1,699 €1,799 €1,899
Expo Only €599 €699 €799
FEES: All Transactions will be processed in Euros. VAT is payable on all bookings in accordance with the tax law in Spain at 18%.
Fira, Barcelona • 16 - 18 October 2012

13. Barcelona Guide
EiG 2012 has returned to its spiritual home at Fira, Barcelona, Spain
Gran Via 8, Av. Joan Carles I, 64, 08908 L’Hospitalet de Llobregat (Barcelona)
Official EiG Hotel: Catalonia Fira
Stay where all the action happens after the official EiG hours. Book your EiG place now to access our official hotel booking system
with special preferential rates.
EiG has a real affinity with both the venue and the host city of Barcelona - one of the most dynamic and modern European cities.
With stunning beaches, world-class museums, bountiful shopping opportunities, sizzling
nightlife and the uniquely preserved medieval Barri Gòtic - Europe’s best preserved Gothic
quarter - vibrant, chic Barcelona is the epitome of European cool. Here are just a few
highlights.
Sagrada Familia Parc de la Ciutadella
The enduring symbol of the City and its A verdant oasis in the City Centre and
Modernista legacy is this Basilica, Antoni Gaudí’s Barcelona’s largest park. Home to a zoo, The
piece de resistance. Gaudí dedicated the last Natural History Museum, Catalan Parliament
40 years of his life to the project and is buried Buildings, a boating lake and a bandstand, there is
beneath the nave. This is a must-see on anyone’s always something to keep you occupied.
Barcelona to-do list.
La Pedrera
Fundació Joan Miró A UNESCO World Heritage Site, La Pedrera
An incomparable blend of art and architecture, meaning ‘the stone quarry’ was the last
showcasing the work of Joan Miró, one of secular building designed by Antoni Gaudí.
Catalonia’s greatest 20th century artists. The This magnificent feat of architecture is one of
museum itself was designed by Josep Lluís Sert Barcelona’s best loved buildings and now hosts
and is known as one of the greatest museum three exhibition spaces including a dedicated
buildings in the world. museum to Gaudí’s work.
Barcelona Cathedral La Rambla
Dominating the heart of the old town is the Barcelona’s beautiful centrepiece and thriving
magnificent Gothic cathedral whose construction pedestrian thoroughfare. Street performers,
first began in 1298. The museum, housed in the food kiosks, bars and restaurants line the main
17th century chapterhouse, includes paintings street and is the place to see and be seen in
and sculptures by Gothic masters Jaume Huguet, Barcelona.
Bernat Martorell and Bartolomé Bermejo.
Park Güell
Museu FC Barcelona This magical, fairy-tale escape from the bustling
For any lover of football, a visit to the Camp Nou city centre is another of Barcelona’s must-see
is a must. The tour begins with a walk through the attractions. Designed by architect Antoni Gaudí,
players’ tunnel to the dugouts and moves on to the park embodies everything that Gaudí is
the away team changing room before heading up famous for and boasts stunning panoramic views
to the President’s box where they hold a replica of Barcelona and the sea beyond.
of the European Cup, one the highest prized
trophies in European football.
For more details and to register visit eigexpo.com

14. be e g
G
y ac kin
re e
fo th
Ei
d a p l Ta
WrB
WrB
Barcelona
Barcelona
15 October 2012
15 October 2012
Learn from the experts at WrB
F
ollowing the opening of the Spanish iGaming industry on Survive and thrive
5 June 2012, understanding what’s next on the horizon is With 53 licences issued, companies will have to survive and
paramount for the entire market. In his opening keynote for thrive with the adoption of smart marketing investments. Willem
WrB Spain, Mr. Enrique Alejo Gonzalez – General Director van Oort, Chief Executive Officer of Gran Via Online and Sacha
of the Gaming Regulation – will review the effectiveness of the Michaud, Country Manager for Betfair Spain Portugal and Pres-
new Spanish regulatory framework at this one-day, in-depth brief- ident of Jdigital will talk about the essential tools for success in a
ing, which is the first of its kind in the post-licensing environment. competitive market.
Listen to leading experts In-depth focus
Join us at the event to listen to leading experts discuss the Co-located with and taking place the day before the European
changes in legislation on a regulators’ roundtable and discover iGaming Congress and Expo (EiG) in Barcelona, WrB Spain will
how the country will harmonise legislation across the country’s focus on regulatory changes and EiG will provide you with an in-
gaming regions. depth focus both on the Spanish iGaming industry and across
Hear the views of local industry panellists such as Sonia Cara- Europe as a whole.
bante Flores, eGaming General Manager for Cirsa and Juan Bar-
rachina, Director - Online Division for Egasa and their opinions on Combined EiG and WrB Spain packages available.
expanding the nations gaming offering to include slots. Visit www.wrbriefing.com/spain for details.
For the full speaker list and more information go to wrbriefing.com/spain
Enrique Alejo Sacha Michaud, Willem van Oort, Sonia Carabante, Ian Ince, Head of Juan José López,
Gonzalez, General Country Manager CEO, Gran Via Online eGaming General Regulatory Projects, Project Manager,
Director, Gambling Spain Portugal, Betfair Manager, Cirsa Sportingbet vivelaSuerte.es
Regulation and President, Jdigital
Series Supporting Sponsor:
Totally Gaming Supporting Sponsor:

15. Totally Gaming
A message from EiG’s lead association
For three days in October, EiG 2012 will be the centre of the online
gambling community, as it has been for more than ten years now.
For new entrants, it continues to offer unparalleled networking
opportunities, with the potential to enhance company strategy as well as
individual careers. For regulators and industry veterans it is the one event
to guarantee top level dialogue with senior industry figures.
Clive Hawkswood, Chief Executive,
Remote Gambling Association
Sponsors Exhibitors
Media Partners
For more details and to register visit eigexpo.com

16. Totally Gaming
The 11th European iGaming Congress and Expo
Fira, Barcelona
16 - 18 October 2012
For more details and to register visit eigexpo.com