The document provides details of the candidate's professional experience spanning from 1990 to current. It includes over 20 years of experience in brand marketing management, retail, and advertising. Some key roles include Marketing Intelligence Director, CRM Director, Category Manager for various brands, and account executive. The candidate also has strengths in analytics, creative problem-solving, team leadership, and communication skills.

1. Professional experience - detail
2014-May’15 FARMATODO:
 6 months training in operational area (pharmacy) & purchasing department.
2009 - Current Marketing Intelligence Director (Layout/Trade Marketing), CRM and Own Brand - Venezuela and Colombia
Company: FARMATODO, C.A.
 Develop objectives, strategies and business plans for the new plan of frequent client of Farmatodo.
 Develop private brand: objectives, strategies and plans, including product development, packaging and advertising.
 Creation of CRM: structure, objectives, strategies and business plans.
 Identify opportunities for business development.
2006 - 2008 Director
Company: BPC, BRAND PRODUCT CONSULTING, C.A.
 Marketing and Trade marketing consulting. Creative development for clients such as BANCARIBE, ABSORBVEN, GEDISA,
MONA INDUSTRIAS DE VENEZUELA, CLOROX DE VENEZUELA and others.
2000 - 2006 Marketing Category Manager and Trade Marketing
Company: KIMBERLY-CLARK VENEZUELA
 Achieve measurable goals in a short and medium term with regard to volume, net sales, profitability and market share.
 Develop objectives, strategies and marketing plans under the umbrella of the brand “Scott”, based on net sales
objectives higher to $30MM.
 Manage advertising and promotional investments with an approximate annual budget of $2MM.
 Responsible for the financial indexes of the category, including annual and monthly sales forecast.
 Develop and launch new products based on local initiatives.
 Lead and control development and enforcement of marketing plans.
 Define brand strategies.
 Develop advertising and promotional campaigns and media plans.
 Product quality assurance.
 Coordination of research studies.
 As Category Manager I handled Huggies, Kleenex and Scott for the Latin American region.
1999 - 2000 Marketing Manager
Company: BANCO DE VENEZUELA
1999 Manager for Trade Marketing New Products
Company: CIGARRERA BIGOTT (BAT)
1996 - 1999 Brand assistant (Belmont and Consul)
Company: CIGARRERA BIGOTT (BAT)
1993 - 1995 Account executive
Company: AGENCIA DE PUBLICIDAD FISHER GREY
1992 Account executive
Company: AGENCIA DE PUBLICIDAD PUBLIASES
1990 Account executive
Company: ADS ADVERTISING AGENCY

2. Professional experience
2013 -Current Marketing Intelligence Director (Layout/Trade Marketing), CRM and
Own Brand - Venezuela and Colombia
Company: FARMATODO, C.A.
2011-2013 CRM - Venezuela and Colombia
Company: FARMATODO, C.A.
2009-2011 Business Specialist
Company: FARMATODO, C.A.
2006 - Current Director
Company: BPC, BRAND PRODUCT CONSULTING, C.A.
2003 - 2006 Marketing Category Manager and Trade Marketing - Family care (Scott)
Company: KIMBERLY-CLARK VENEZUELA
2004 (Jan – May) Latin America - Regional Marketing Manager
Company: KIMBERLY-CLARK VENEZUELA
2003 (Jan – Nov) Category Manager for Child care (Huggies) and Family care (Scott)
Company: KIMBERLY-CLARK VENEZUELA
1999 - 2000 Marketing Manager
Company: BANCO DE VENEZUELA
1999 Manager for Trade Marketing New Products
Company: CIGARRERA BIGOTT (BAT)
1996 - 1999 Brand assistant (Belmont and Consul)
Company: CIGARRERA BIGOTT (BAT)
1993 - 1995 Account executive
Company: AGENCIA DE PUBLICIDAD FISHER GREY
1992 Account executive
Company: AGENCIA DE PUBLICIDAD PUBLIASES
1990 Account executive
Company: ADS ADVERTISING AGENCY
Languages
Spanish – Native
English – Advanced
Summary
 5 years’ experience in Retail, beginning as a Business Specialist in the trading
area up to Marketing Intelligence Director (Layout/Trade Marketing), CRM and
Own Brand for Venezuela & Colombia.
 12 years experience in Brand Marketing Management, beginning as brand
assistant up to category manager.
 3 years experience as account executive in an advertising agency.
 Excellent analytic and creative skills.
 Strength for solving strategic problems and work team leadership skills.
 Excellent management of communication skills. Business influence, planning
and development.
Ana Gertrudis Witzke Sanz
Ave. Sur. Calle B-6, Quinta 288. La Lagunita Country Club
Caracas- Venezuela
Venezuelan
Mobile: +58 412 263 50 45
Telephone: +58 212 961 58 09
e-mail: agwitzke@gmail.com
Education
1993 Bachelor in Communications – Specialty:
Advertising and Public Relations –
Universidad Católica Andrés Bello -
Caracas, Venezuela
1988 English - Plymouth State College - New
Hampshire, USA
2015 Course: Advanced Warehouse
Replenishment
2015/ Operational Retail Certificate - IESA
2014 Caracas – Venezuela
2013 Process Management
2012 Category Management - Nielsen
Venezuela
2011 Attended “NRF 100th Annual
Convention & EXPO” - New York, USA
2010 Course: “Floor planning for handling
Layout” – International certification –
Caracas, Venezuela
2010 Course: “Space planning for handling
shelves” – International certification –
New Jersey, USA
2010 Advanced Excel Course
2010 Course: “Space planning” – International
certification – USA (JDA Education
Services)
2007 How to draw a Strategic Plan? – INCAE –
Caracas, Venezuela
2005 Advanced Management Program – IESA
– Caracas, Venezuela
2004 Workshop: “Finance for non financial
positions” – IESA – Caracas, Venezuela
2002 Workshop: “Marketing I” – IESA –
Caracas, Venezuela
1998 Brand Excellence Workshop – British
American Tobacco (BAT) – London, UK