Matt Maly has over 25 years of experience in brand advertising and marketing. He is currently the Creative Director at Carrot/United Health Group, where he is responsible for all aspects of national advertising. Previously, he held roles such as Associate Creative Director at Best Buy Co., where he led the development of brand platforms and identities. He has extensive experience conceptualizing and executing cross-media campaigns across various industries.

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Matt Maly 5221 Woodlawn Blvd Minneapolis, MN 55417 612.889.4060 matt@mattmaly.net
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METHODOLOGY
The development and execution of clear and effective brand advertising and marketing communication. Achieved through
understanding brand strategy + maximizing the potency of design as a catalyst, harnessing imagination and innovative
creative problem solving + implementation of creative solutions across a modern media landscape.
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EXPERIENCE
CARROT/UNITED HEALTH GROUP
Creative Director [ 2009 - PRESENT ]
Responsible for all aspects of national advertising from concept through production. Emphasis on print, interactive, collateral,
direct mail and alternate media. Clients: Optum Health, United Health Care, Viacom, Symcare, Marriott, Dean Foods
BEST BUY CO.
Associate Creative Director/Brand Manager [ 2005 - 2009 ]
Responsible for brand development through cross media campaigns including print, TV, radio, interactive, collateral, direct
mail and retail environment.
- Oversaw and managed internal creative projects for core BBY brand and sub-brands.
- Led the development of brand platforms + identities for BBY Musical Instruments, BBY Sports Sponsorships,
Local Marketing and BBY Entertainment.
- Led the conceptual development of new services, collateral, product testing, direct mail, radio and
interactive/eCommerce for Geek Squad brand.
- Developed, managed and staffed collateral creative group, external creative partners and freelancers.
Associate Creative Director [ 2000 - 2005 ]
Responsible for brand development through cross media campaigns including print, TV, radio, interactive, collateral, direct
mail and retail environment.
- Lead creative for strategic conceptual development, design and execution of brand campaigns.
- Developed, managed and staffed creative group, external creative partners and freelancers.
Senior Art Director [ 1995 - 2000 ]
Concepted, art directed and designed cross media campaigns including print, TV, radio, interactive, insert, packaging and in-
store POP & merchandising.
AUTBACK ADVERTISING
Art Director [ 1991 - 1995 ]
Developed creative and strategic solutions through identity systems, merchandising + POP, radio, collateral, direct mail,
catalogs, magazine and ROP. Clients: Title Wave Music & Video, Down In The Valley music stores, Only Deals,
AmeriBank, Rosedale Square Shopping Center
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EDUCATION AWARDS
University Of St. Thomas St. Paul, MN The Show - Minneapolis | RAC | Effie
BA: Telecommunications/Advertising