Tom Fearon evaluated his group's advertising project. Their group created an advertising company called L.I.T which stood for "Lighting up Inspired Technology". They designed a gum product called "Hocus Pocus" and created various advertisements including a logo, magazine cover, website banner, and TV commercial. For the commercial, they filmed scenes showing a teenager being bullied and then becoming popular after using their gum. Overall, Tom thought their commercial was professional but they could have researched gum products more and included younger actors.

1. Tom Fearon
19/11/13
Evaluation on Advertising Unit
Firstly we were asked to get into groups of 2 to 3 and come up
with an advertising company name and slogan. I chose to be with
Lucy and Isaac. The name that we came up with was L.I.T which
we originally chose because they are the first letters of each of
our names but then we realised that it was a bit silly so we
decided to change the meaning to “Lighting up Inspired
Technology”. This is our logo which includes the name and
slogan.
I believe that our logo fits the name and slogan perfectly. We used
a sun in the background to represent the word „lighting‟ in the
slogan. We also used blue as our main background colour
because blue is productive and not invasive.

2. Tom Fearon
19/11/13
After we had created our advertising company logo, we were
given the task to create a type of gum, water company or cereal
bar. Our group decided to
choose gum because we
believed that we could use our
creative minds in the best way
with a gum product. Also it is
a product that all of us use
and are familiar with.
We all wanted to create a fun
and exciting image for the
younger generation. We started to put our ideas onto paper and
create and mind map full of the thoughts that we had.
After we had finished with our mind map we individually
researched three different gums. When we were researching we
realised that the gums where all similar in many ways. One of the
main things we found out was that usually the colour of the
packet is related to the flavour of the gum. We took the
opportunity to steal that idea and do the same for our gum.
Initially we had two different names that we wanted to call our
product, but after much debating we decided that we were going
to call our product „Hocus Pocus‟. We came to this conclusion
because we thought that we had the most ideas for it and put into
consideration that the younger generation love magic. When we

3. Tom Fearon
19/11/13
chose our slogan we wanted to be concise so went with “It‟s
Magic”.
We created our logo on Photoshopwhich took a long time because
we had loads of ideas but couldn‟t put them all in one logo
because they were all so different.Finally, after a lot of changing
and editing we finally had our finished logo. This is the main logo
We added a beam of
We chose the colour
light to brighten up our
Purple because it is
logo and to suggest the
considered a magical
magic used different
We theme.
colour and we also
that we came up with for Hocus Pocus.
shades of purple to
add depth to our
logo.
wanted our logo to
be bright and
We put a piece of
recognisable.
gum on the logo so
that our customers
would not be
We used bubbly writing
confused and
to stand out
wonder what the
andsuggest the texture
product actually
of our gum.
was.
Once we had finished with the logo we were told to make
different advertising techniques; a bus/train advert, a Magazine
cover and a website banner. Between us we had to choose who
would do each advert. I choose to do the bus/train advert, Lucy
did the Magazine cover and Isaac did the website banner. These
are the finished adverts.

4. Tom Fearon
19/11/13
Whilst creating my bus/train advert, I didn‟t want to change and
complicate it so I just added the website address. I believe that a
bus/ train advert should be as simple as possible because people
are only going to glance at the advert so you do not want to put
too much writing onto it.
Soon after creating our advertising techniques we were asked to
make a TV advert for our gum. We were very excited about it
because we all believed that we had the qualities that you need to
make an advert.
Straight away,
we had
loads of ideas
that we
started to put
onto
paper. These
are the
ideas that we
came up
with.

5. Tom Fearon
19/11/13
After the mind map we got together and discussed what the
story of the advert would be. We came up with the idea that it is
about a teenager that is being bullied. He is then given our gum
and turns into the coolest student in the school. We hope that
teenagers like him will watch our advert and want to buy our
gum. That will be
our
target audience.
At this point we
had a
pretty good idea
on
what we wanted to
do for
our advert. This is
our
storyboard.
We filmed this scene
by using a close up
shot to make the
character look
venerable and weak.

6. Tom Fearon
19/11/13
We created this
scene by using a
medium shot to
focus on the
character but also to
include what is
happening behind
him.
We achieved this
shot by editing our
logo over a video of
the character
walking away from
the camera.
Whilst creating our advert we used a lot of effects to make our
advert look as professional as possible. We all each did a bit of
editing and I chose to do the beginning.
The first effect that I used was a black and white overlay to show
sadness and emptiness. I wanted to put these emotions across
because we thought that it would show how much we care about
bullying and how much we want to prevent it. This is a screen
shot of the first scene.

7. Tom Fearon
19/11/13
In this scene the character is being bullied and is upset. I focused
the camera onto his face so that the viewer can see every emotion
that he has. Also I have shot it so that you can also see the
bullies. I did this so that the viewer relates to him and aslo feels
sorry for him. I think that this scene is works really well.
This is how I made
black and white.
the shot

8. Tom Fearon
19/11/13
The only other thing I edited was the part in the advert where the
pictures change in sync to the music. It shows the character
changing into the most popular student in school. I created it by
taking a total of six pictures; three in black and white and three in
a bright purple colour. I kept the black and white colour to show
what he was like before andI used the purple colour because I
wanted to reference the colour of our product.
I found it quite easy to do because I have a good feel for music
and enjoy editing so it was the perfect thing for me.
This is a comparison between the black and white pictures and
the colourful ones.

9. Tom Fearon
19/11/13
Our next task was to create a presentation on our company and
product. We all wanted our presentation to be up to scratch
because we put into account that our presentation was the only
opportunity to show what we had done. Instead of making a
PowerPoint to go with our presentation we decided to make a
Prezi because we thought that it would make our presentation
more interesting to watch.
This is a picture of our PowerPoint that Isaac created.

10. Tom Fearon
19/11/13
After making our prezi we had to come up with a script for our
presentation.
When we were writing the script, we wanted to make it short and
sweet because we didn‟t want to make our presentation boring
and also wanted to remember as much as we could so that we
wouldn‟t look at the script all the time. We tried to include as
much information as we could without dragging it out and I think
we did it very well. However I think that we missed a few things
out and maybe should have checked our script a bit more.

11. Tom Fearon
19/11/13
Overall I think that our presentation went very well and I believe
that Isaac and Lucy think so to.
Overall Analysis: Advantages
I believe that there are a lot of advantages to this unit. I think that
the main advantage of this project is our advert. I believe this
because it was very professional and gave a clear impression of
what our product was. It also reached the target audience that we
set out to make our advert for.
Another advantage of this project is the product itself. I think that
we did well when creating our logo and name because they both
suggest our target audience and is bright and colourful which
helps it to stand out in the market.
Disadvantages
I think that there are a few weaknesses to this project. I believe
that one of the main disadvantages is that we didn‟t research
enough about different types of chewing gums to get an idea of
what we should have included.
Another disadvantage was that we didn‟t use younger children in
our advert. We did really try to get younger children but
unfortunately we were not allowed.
What would we of done differently?
In my opinion I think that there aren‟t many things that we would
have done differently but if we had the choice I think that we

12. Tom Fearon
19/11/13
would have paid more attention to our presentation and changed
the way that we presented it. I think that we were not that pleased
with it so we would have definitely done that differently.
The only other thing that we would have changed is our company
name. I think that we didn‟t spend that much time choosing the
name only because we wanted to get on with our product. I
believe that we should of spent more time thinking of our
company name.