Essential Tools for Product Managers and Marketers by Jesse Gant
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We had fun with this last year. Let's revisit and update the tools and resources that every Product Manager and Marketer should use or at least know about. Come ready to contribute!
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Essential Tools for Product Managers and Marketers by Jesse Gant
- 1. Essential Tools for Product Managers and Marketers CONFIDENTIAL
- 2. Categories • Office Tools • Surveys/Polls • Meetings/Events • Feedback/Crowdsourcing • Collaboration/Wikis • Research/Analysis • Project Management • SEO/SEM • Requirements/Ideas • Email Marketing • Wireframing/Prototyping • Social Networking • Visual Design • Social Monitoring • Analytics • News/Blogs • A/B Testing • Help/Support • User/Beta Testing • Screenshots/Tutorials CONFIDENTIAL 2
- 3. Essential! Office Tools Analytics Email Marketing Microsoft Office Google Analytics MailChimp Meetings/Events A/B Testing Social Networking Eventbrite KISSmetrics LinkedIn Collaboration/Wikis User/Beta Testing Social Monitoring Confluence UserTesting.com Social Mention Project Management Surveys/Polls News/Blogs Jira Survey Monkey TechCrunch Requirements/Ideas Feedback/Crowdsourcing Help/Support Jira Get Satisfaction Zendesk Wireframing/Prototyping Research/Analysis Screenshots/Tutorials Microsoft Visio Twitter Snagit Visual Design SEO/SEM iStock Photo Google Keyword Tool CONFIDENTIAL 3
- 4. Up-and-coming! Office Tools Analytics Email Marketing Google Docs Good Data WhatCounts Meetings/Events A/B Testing Social Networking Join.Me Monetate Tumblr Collaboration/Wikis User/Beta Testing Social Monitoring Podio LaunchRock Klout Project Management Surveys/Polls News/Blogs Lighthouse KISSinsights Hacker News Requirements/Ideas Feedback/Crowdsourcing Help/Support Evernote Evly Assistly Wireframing/Prototyping Research/Analysis Screenshots/Tutorials Cacoo Quora Screenr Visual Design SEO/SEM InVision SEMRush CONFIDENTIAL 4
- 5. Office Tools • Microsoft – Excel – PowerPoint – Word – Outlook – Visio • iWork • Google Docs • Zoho Docs • Think Free CONFIDENTIAL 5
- 6. Meetings / Events • WebEx • Dimdim acquired by Salesforce • Skype • Meeting Wizard • Eventbrite • Tungle.me • GoToMeeting • Bridg.me NEW! • Adobe Connect • ZipDX NEW! • Yugma • Meetin.gs NEW! • Backpack • MeetingBurner NEW! • iChat • Join.Me NEW! CONFIDENTIAL 6
- 7. Collaboration / Wikis • Yammer • Jive • Confluence • Central Desktop • Google Sites • Thinkfuse NEW! • Salesforce Chatter • OneDesk NEW! • SocialText • Podio NEW! • Wize Hive • Wikispaces • CubeTree CONFIDENTIAL 7
- 8. Project Management • Basecamp • AgileBench • Jira • Liquid Planner • Huddle • SmartSheet • @task • Pivotal Tracker • Microsoft Project • Freedcamp NEW! • Rally Software • Statusboard.me NEW! • Teamly • Lighthouse NEW! • Wrike CONFIDENTIAL 8
- 9. Requirements / Ideas • Jira • Evernote • Feature Plan • AgileBench • Accept360 • SharePoint • FreeMind • XMind • Mindjet • MindMeister CONFIDENTIAL 9
- 10. Wireframing / Prototyping Desktop • Gliffy • Microsfot Visio • ProtoShare • Microsoft SketchFlow • Creately (Desktop version now too) • SnagIt • ForeUI • Axure • Flowchart.com • iRise • iPlotz • Adobe Flash Catalyst • Pidoco • Adobe Fireworks • IxEdit • FlairBuilder • MockFlow • Justinmind • Google Drawing • OmniGraffle (Mac) • Mockingbird • InVision NEW! Online • Balsamiq Mobile/Tablet • Cacoo • iMockups • Lovely Charts • FieldTest NEW! CONFIDENTIAL 10
- 11. Visual Design • Adobe Photoshop & • Designers Toolbox Adobe Photoshop • Eye Dropper Elements • Gridiron Flow • Adobe Illustrator • Symbols • Color Scheme • Silk Icons Designer • iStock Photo • Smashing Magazine • Dribbble NEW! • Colour Lovers • InVision NEW! • Icons Galore CONFIDENTIAL 11
- 12. Analytics • Omniture (Adobe) • Nielsen • Google Analytics • ForeSee • Webtrends • Good Data NEW! • Coremetrics • Ducksboard NEW! • Chartbeat • Clicky NEW! • Mixpanel • GoSquared NEW! • Tableau • Dart for Publishers CONFIDENTIAL 12
- 13. A/B Testing • Google Website • Verster Optimizer • SiteSpect • Adobe Test & Target • Optimost • Visual Website • Fivesecondtest NEW! Optimizer • ABtests.com NEW! • Performable • Monetate NEW! • Unbounce • KISSmetrics • Optimizely CONFIDENTIAL 13
- 14. User/Beta Testing Desktop UT • uTest • Morae • ClickTale • Silverback (Mac) • Mouseflow NEW! • YouEye NEW! Online & Remote UT • Usabilla NEW! • UserTesting.com • Open Hallway Betas • Loop11 • LaunchRock NEW! • Concept Feedback • Prefinery NEW! • Feedback Army • My Beta List NEW! • Userfly • TestFlight NEW! • Tea Leaf • Clixpy Other • User Zoom • BrowserStack NEW! • UXPin CONFIDENTIAL 14
- 15. Surveys / Polls • Survey Monkey • Qualtrics • Zoomerang • Poll Daddy • QuestionPro • Polls Boutique • SurveyGizmo • Polls Everywhere • Wufoo • SurveyLegend NEW! • Inquisite • Survey.io NEW! • Google Forms • KISSinsights NEW! • UserVoice • Funnel NEW! CONFIDENTIAL 15
- 16. Feedback / Crowdsourcing • UserVoice • Get Satisfaction • Opinion Labs • Feedback.com • Kampyle • Ideascale • Salesforce • Poptent • evly NEW! CONFIDENTIAL 16
- 17. Research/Analysis • Compete • Twitter • Quantcast • TweetDeck NEW! • comScore • SiteTrail NEW! • Experian Hitwise • Quora NEW! • Scribd • Slideshare • YouTube • Facebook CONFIDENTIAL 17
- 18. SEO/SEM Tools Vendors • Google Keyword Tool • LSF Interactive • Google Insights • SEO Inc. • SEOQuake • SEOHaus • SEMRush • Webimax • SEOmoz • SEOP • SEO Book • Performics • Bright Edge • Bruce Clay • Keyword Spy • TopSEOs • SpyFu • Experian Hitwise • Search Engine Land • Search Engine Watch CONFIDENTIAL 18
- 19. Email Marketing • MailChimp • CampaignMonitor • CheetahMail • JangoMail • Constant Contact • WhatCounts • Vertical Response • StrongMail • iContact • ExactTarget • GetResponse • Silverpop CONFIDENTIAL 19
- 20. Social Networking • Facebook • YouTube • Twitter • Foursquare • LinkedIn • Gowalla • Digg • Gigya • Posterous • Google+ NEW! • Tumblr • Janrain NEW! • FriendFeed • Flickr CONFIDENTIAL 20
- 21. Social Monitoring • Radian 6 • TrustYou NEW! • Lithium • PageLever NEW! • Social Mention • PeopleBrowsr NEW! • Visible Technologies • Research.ly NEW! • WiseWindow • kyoo.com NEW! • BlogPulse • TwentyFeet NEW! • Twitalyzer • Simply Measured NEW! • TwitterCounter • CrowdBooster NEW! • Technorati • IceRocket NEW! • SocialFlow NEW! • BoardTracker NEW! • PeerIndex NEW! • Klout NEW! • TweetDeck NEW! • TwitSpark NEW! CONFIDENTIAL 21
- 22. News/Blogs • TechCrunch • socalTech.com • Mashable • Seth Godin • The Next Web • Betali.st • GigaOM • Flipboard • AllThingsD • News.me • ReadWriteWeb • Newsmix • Alltop • Social Media Examiner • Gizmodo • iMedia Connection • E-Commerce Times • Smashing Magazine • LinkedIn Today • Search Engine Land • Hacker News • Search Engine Watch CONFIDENTIAL 22
- 23. Help/Support • RightNow • Help Scout • Zendesk • Olark • Assistly • TalkDesk • Get Satisfaction • Supportbreeze • Tender • SnapEngage • HappyFox CONFIDENTIAL 23
- 24. Screenshots / Tutorials • Snagit • ScreenFlow (Mac) • Screenr NEW! • Camtasia • Adobe Captivate • YouTube • Vimeo NEW! • Slideshare • Brainshark NEW! CONFIDENTIAL 24
- 25. Questions or Comments ?? Jesse Gant @gantjd linkedin.com/in/gantjd slideshare.net/gantjd See 2010 presentation CONFIDENTIAL 25