Content marketing may be the flavor of the past few years, but it's still far too common for companies to launch a blog or write one white paper before running out of steam. They rarely see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process.
This webcast will dig deep into the steps every company must take to set up a sustainable, successful content marketing strategy.
AMA/Aquent: Data-Driven Design - Why Marketers Hold the Key to SuccessAquent
Brand-driven design in marketing is no longer enough to compete in this data-driven world. But analytics and creative departments typically do not see eye to eye. It is now up to the marketer to become the catalyst for change within the organization!
In this webcast, Gregory Ng will give solutions to build data-driven decision making into your culture, how to set goals and align your teams, and how to use your results across all marketing channels.
AMA/Aquent: The Rise of the Marketing TechnologistAquent
Marketing has become a technology-powered discipline. Though not everyone needs to become a technologist, technical professionals now have key roles to play in the marketing team.
In this webcast, you will learn why marketing teams need technologists outside of IT, who they are, and where to find them.
Moving from a Traditional to a Growth Oriented Organization - #GHConf18GrowthHackers
In today’s fast-changing environment, organizations need to focus on Growth as a strategy, a culture, and a mind-set. As one of Skyscanner’s earliest employees, Yara Paoli has seen the company scale from a small Scottish start-up to a global travel meta-search player who last year, was acquired by online travel giant Ctrip for $1.7B. Yara shares how Skyscanner transformed itself from a traditional organization to a Growth organization and the pitfalls, challenges and imperatives along the way.
Lisa Myers - How to Make Your Wishlist Piece of Coverage Come TrueTuring Fest
There is so much content on the web, to get your content noticed you really need to make it stand out. It doesn’t need to be expensive, or even original, but it does need to be innovative. But there’s little point in creating content campaigns if you don’t make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Don’t miss this hands on session on how to get your content noticed and covered.
Producing content is a challenge for businesses of all sizes – but most especially for large organizations.
With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output.
So how can content teams achieve success and make their content stand out in a crowded marketplace?
In this presentation, learn best practices to manage and maximize your content creation process on a large scale.
Discover:
– How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration.
– Examples and best practices for streamlining content creation, management, and usage across a large organization.
5 Ways Your Sales Team Will Make the Next Webinar a SuccessMarketo
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
Who You Should Hire for Sustainable Growth - #GHConf18GrowthHackers
Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.
AMA/Aquent: Data-Driven Design - Why Marketers Hold the Key to SuccessAquent
Brand-driven design in marketing is no longer enough to compete in this data-driven world. But analytics and creative departments typically do not see eye to eye. It is now up to the marketer to become the catalyst for change within the organization!
In this webcast, Gregory Ng will give solutions to build data-driven decision making into your culture, how to set goals and align your teams, and how to use your results across all marketing channels.
AMA/Aquent: The Rise of the Marketing TechnologistAquent
Marketing has become a technology-powered discipline. Though not everyone needs to become a technologist, technical professionals now have key roles to play in the marketing team.
In this webcast, you will learn why marketing teams need technologists outside of IT, who they are, and where to find them.
Moving from a Traditional to a Growth Oriented Organization - #GHConf18GrowthHackers
In today’s fast-changing environment, organizations need to focus on Growth as a strategy, a culture, and a mind-set. As one of Skyscanner’s earliest employees, Yara Paoli has seen the company scale from a small Scottish start-up to a global travel meta-search player who last year, was acquired by online travel giant Ctrip for $1.7B. Yara shares how Skyscanner transformed itself from a traditional organization to a Growth organization and the pitfalls, challenges and imperatives along the way.
Lisa Myers - How to Make Your Wishlist Piece of Coverage Come TrueTuring Fest
There is so much content on the web, to get your content noticed you really need to make it stand out. It doesn’t need to be expensive, or even original, but it does need to be innovative. But there’s little point in creating content campaigns if you don’t make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Don’t miss this hands on session on how to get your content noticed and covered.
Producing content is a challenge for businesses of all sizes – but most especially for large organizations.
With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output.
So how can content teams achieve success and make their content stand out in a crowded marketplace?
In this presentation, learn best practices to manage and maximize your content creation process on a large scale.
Discover:
– How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration.
– Examples and best practices for streamlining content creation, management, and usage across a large organization.
5 Ways Your Sales Team Will Make the Next Webinar a SuccessMarketo
Check out these slides from Marketo's LaunchPoint partner, ReadyTalk, and customer, Egencia, on how you can better utilize webinars to increase engagement and revenue.
Who You Should Hire for Sustainable Growth - #GHConf18GrowthHackers
Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.
Pitch Deck Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Specs :
* 60 presentation slides in total.
* 30 unique and editable presentation slides design.
* 2 options of color themes (light and dark) variation.
* 16:9 HD widescreen slide format (1920 x 1080 pixels).
* Image placeholder with slide master.
* No need Adobe Photoshop or any other image editor.
* Fully editable text.
* Icons variation are included.
* RGB color mode.
* Drag and drop image to screen mockups.
Note :
* Photos in the preview are not included.
* Vector Shape Illustrations are included.
* Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Cheers! :)
Pitch Deck Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Specs :
* 60 presentation slides in total.
* 30 unique and editable presentation slides design.
* 2 options of color themes (light and dark) variation.
* 16:9 HD widescreen slide format (1920 x 1080 pixels).
* Image placeholder with slide master.
* No need Adobe Photoshop or any other image editor.
* Fully editable text.
* Icons variation are included.
* RGB color mode.
* Drag and drop image to screen mockups.
Note :
* Photos in the preview are not included.
* Vector Shape Illustrations are included.
* Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Cheers! :)
Less than 1% of potential customers come to your website. Few sign-up, even less convert. It’s not a funnel, but a pasta strainer. In the past Guillaume “G” Cabane has shown how to automate advanced marketing personalization once prospects land on a website. Now G will reveal his master plan and first steps towards automating marketing based on intent … before the website. Contacting the right people with the top companies, at the right time, through the best channel with the perfect message. At scale.
The Precarious State of Agile Marketing: A Report from the trenchesAgileDenver
A growing number of marketing teams are adopting Agile principles and methodologies to manage the growing complexity and technological sophistication of their work. But, overworked and unsure of how to proceed, many of them are cobbling together various ceremonies and concepts to create their own Frankenstein “methodologies” that often fail. This dispatch from the front lines of the agile marketing revolution calls on current agilists to support marketers in their transformation, and offers ways we can all work together for greater organizational agility.
Lightning Talk #11: Designer spaces by Alastair Simpsonux singapore
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
How Data Science can help Understand your Customers BetterGanes Kesari
This was presented at the AT&T Retirees Quarterly ELATE Luncheon, on Sep 18th, 2019.
SESSION BRIEF:
Most organizations struggle to understand their customers. In a digital world, the power of data and technology is not tapped into. So, customer advocacy initiatives are short-sighted, transactional and unscientific. This session will show how organizations can listen to customers better. It will introduce you to AI techniques that are revolutionizing customer intelligence.
With examples, you will understand how these insights can be translated into business decisions.
LEARNING OBJECTIVES:
1. You will learn creative ways to find what customers are looking for right now
2. You will be introduced to advanced analytics techniques and storytelling with data
3. You will understand how data science can be applied for business decisions
For our TrustED Conf 2021 VR World Tour, we heard from Andrei Inso, a seasoned Operations Executive on a few techniques in overall improving performance plus a workflow to measure your success.
You’ve set the goals, your agency says you’ve hit them — Great! But now what?
Discover how to break down the list of things your agency should be doing, how to set SMART goals, major red flags to watch out for, and many more from Joe Khoei of SalesX and Aaron Levy of Elite SEM.
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.
Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo ...TrackMaven
Angelo Sasso is Senior Director, Enterprise Analytics and Customer Insights for The Leading Hotels of the World (LHW). He oversees the company’s customer research, financial, sales, and marketing analytics team, as well as the company’s voice of the customer measurement program. Angelo joined LHW in 2014 and introduced the marketing analytics and customer insights function to LHW while also launching their voice of the customer program. Throughout his career, Angelo’s overarching goal has been to grow the mandate of any analytics team to a consultative one from a reporting function by challenging organizations to turn insights in to action.
Who "comes and goes" on mobile? Nowadays, just about everyone. In fact, mobile reaches the Hispanic, Asian, and African-American communities more than PC, TV, or print. Are you blindly missing your audience as a content developer or brand on mobile web and apps? How do you get these audiences to "tumble for you"?
In this webcast, Phil Miano, Vice President of Sales and Marketing at Collider Media, Inc., helps you understand how you can learn more about your audience, where to find them, and how to dialogue with them in order to impact your own mobile growth.
Marketing mistakes: 3 things about Marketing and UX to learn from the smart a...Coachify
One of the biggest marketing mistake is not to partnered up with the UX team early in the process of mobile app development. Learn 3 things from iOS travel app and make your product better.
Pitch Deck Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Specs :
* 60 presentation slides in total.
* 30 unique and editable presentation slides design.
* 2 options of color themes (light and dark) variation.
* 16:9 HD widescreen slide format (1920 x 1080 pixels).
* Image placeholder with slide master.
* No need Adobe Photoshop or any other image editor.
* Fully editable text.
* Icons variation are included.
* RGB color mode.
* Drag and drop image to screen mockups.
Note :
* Photos in the preview are not included.
* Vector Shape Illustrations are included.
* Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Cheers! :)
Pitch Deck Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Specs :
* 60 presentation slides in total.
* 30 unique and editable presentation slides design.
* 2 options of color themes (light and dark) variation.
* 16:9 HD widescreen slide format (1920 x 1080 pixels).
* Image placeholder with slide master.
* No need Adobe Photoshop or any other image editor.
* Fully editable text.
* Icons variation are included.
* RGB color mode.
* Drag and drop image to screen mockups.
Note :
* Photos in the preview are not included.
* Vector Shape Illustrations are included.
* Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Cheers! :)
Less than 1% of potential customers come to your website. Few sign-up, even less convert. It’s not a funnel, but a pasta strainer. In the past Guillaume “G” Cabane has shown how to automate advanced marketing personalization once prospects land on a website. Now G will reveal his master plan and first steps towards automating marketing based on intent … before the website. Contacting the right people with the top companies, at the right time, through the best channel with the perfect message. At scale.
The Precarious State of Agile Marketing: A Report from the trenchesAgileDenver
A growing number of marketing teams are adopting Agile principles and methodologies to manage the growing complexity and technological sophistication of their work. But, overworked and unsure of how to proceed, many of them are cobbling together various ceremonies and concepts to create their own Frankenstein “methodologies” that often fail. This dispatch from the front lines of the agile marketing revolution calls on current agilists to support marketers in their transformation, and offers ways we can all work together for greater organizational agility.
Lightning Talk #11: Designer spaces by Alastair Simpsonux singapore
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
How Data Science can help Understand your Customers BetterGanes Kesari
This was presented at the AT&T Retirees Quarterly ELATE Luncheon, on Sep 18th, 2019.
SESSION BRIEF:
Most organizations struggle to understand their customers. In a digital world, the power of data and technology is not tapped into. So, customer advocacy initiatives are short-sighted, transactional and unscientific. This session will show how organizations can listen to customers better. It will introduce you to AI techniques that are revolutionizing customer intelligence.
With examples, you will understand how these insights can be translated into business decisions.
LEARNING OBJECTIVES:
1. You will learn creative ways to find what customers are looking for right now
2. You will be introduced to advanced analytics techniques and storytelling with data
3. You will understand how data science can be applied for business decisions
For our TrustED Conf 2021 VR World Tour, we heard from Andrei Inso, a seasoned Operations Executive on a few techniques in overall improving performance plus a workflow to measure your success.
You’ve set the goals, your agency says you’ve hit them — Great! But now what?
Discover how to break down the list of things your agency should be doing, how to set SMART goals, major red flags to watch out for, and many more from Joe Khoei of SalesX and Aaron Levy of Elite SEM.
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.
Spark 2017: The Marketing Challenge: Putting Insights In To Action by Angelo ...TrackMaven
Angelo Sasso is Senior Director, Enterprise Analytics and Customer Insights for The Leading Hotels of the World (LHW). He oversees the company’s customer research, financial, sales, and marketing analytics team, as well as the company’s voice of the customer measurement program. Angelo joined LHW in 2014 and introduced the marketing analytics and customer insights function to LHW while also launching their voice of the customer program. Throughout his career, Angelo’s overarching goal has been to grow the mandate of any analytics team to a consultative one from a reporting function by challenging organizations to turn insights in to action.
Who "comes and goes" on mobile? Nowadays, just about everyone. In fact, mobile reaches the Hispanic, Asian, and African-American communities more than PC, TV, or print. Are you blindly missing your audience as a content developer or brand on mobile web and apps? How do you get these audiences to "tumble for you"?
In this webcast, Phil Miano, Vice President of Sales and Marketing at Collider Media, Inc., helps you understand how you can learn more about your audience, where to find them, and how to dialogue with them in order to impact your own mobile growth.
Marketing mistakes: 3 things about Marketing and UX to learn from the smart a...Coachify
One of the biggest marketing mistake is not to partnered up with the UX team early in the process of mobile app development. Learn 3 things from iOS travel app and make your product better.
KPI’s, Data, Reporting and Communication. Stop Pandering to Clients, Start Ma...Annabel Hodges
Whether it's your startup 3-man band, a supplier, the day-to-day account manager or the HiPPOs of this industry - communication is always key. In the world of search marketing, we can often get so caught up with the nitty gritty, we forget just how to communicate on a wider level. Great work is undermined because nobody realises how great it really is, business is lost because we didn't realise until it was too late. Here we'll look at how to manage expectations, build on existing relationships, making sure you set the KPIs that make sense, how to report back without losing hours of your life and reporting back on the things that matter. Underutilised yet powerful tools.
AMA/Aquent Webcast: How Web Design is Responding to the Post-PC WorldAquent
In this webcast you’ll learn how responsive design is being embraced by organizations such as The New York Times, Disney, and the BBC; which problems have been solved using responsive techniques (and which problems remain); and the steps you can take today to make sure your marketing dollars are being used effectively.
With the advent of new media, todays brands struggle to reach the right buyer with the right product. But, using current technology to meet customer needs can be daunting. In this presentation, Marc Cajolet and Ken Volk (Kronos) bridge the gap between User Experience and Marketing.
Aquent/AMA Webcast: Priming the Pump: Driving Loyalty with Targeting and Posi...Aquent
It’s no secret that in many categories brand loyalty is declining faster than the price of Facebook’s stock. Kevin Clancy believes poor targeting and a lack of consistent, compelling positioning are major reasons so many companies struggle with connecting customers to their brand.
In this webcast, Kevin will outline a process that considers profit-related criteria such as retention potential, level of satisfaction with current brand, likelihood to try or usage of a competitor’s brand, and problem potential when assessing the value of current and prospective customers. He will also explain the relationship between the magnitude of the problem a brand solves for a customer and market response in the form of sales and advocacy.
Content 101: How to Create Content People Actually Care About Intelligent_ly
In this class, Jay Acunzo of HubSpot will "demystify content." Learn how to hone in on the right content strategy for your company. (Spoiler alert: it needs to be all about people.) Through workshops and examples, you'll practice blending the art and science of content-creation to make your publishing process easy, simple, and effective.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
How to Create Content People Actually Care AboutJay Acunzo
A course taught at Boston's Intelligent.ly by Jay Acunzo of HubSpot. Learn how to create content scalably and sustainably through the right strategy, including buyer personas and the proper process behind your content marketing.
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer
Buffer's Co-founder, Leo Widrich, shares his top 10 learnings from five and a half years of growth at Buffer on the road to $10 annual recurring revenue (ARR).
Content Moments, Not Content Marketing. By John Lane - Centerline DigitalCenterline Digital
I propose we replace "content marketing" with "content moments." Because people don't want to be sold to. But they do want value from brands. If we start thinking about creating moments that have meaning — experiences that connect, that spark emotion, that illicit action (or reaction) — we'll make a better connection with our audience.
This presentation was delivered on May 19, 2015 at the Raleigh Chamber of Commerce BizCon.
Content Moments Not Content Marketing - John LaneJohn Lane
I propose we replace "content marketing" with "content moments." Because people don't want to be sold to. But they do want value from brands. If we start thinking about creating moments that have meaning — experiences that connect, that spark emotion, that illicit action (or reaction) — we'll make a better connection with our audience.
This presentation was delivered on May 19, 2015 at the Raleigh Chamber of Commerce BizCon.
What Is a Content Audit?
A content audit is the process of creating an inventory of your website’s content assets and analyzing them against a set of criteria.
It’s a way of keeping track of the content you have created, seeing which assets need improving, and identifying which topics to tackle next.
A content audit can be as brief or as detailed as you want. You can audit your entire site, just your blog, or even just a category of your blog. They can all offer value and insight. I recommend doing a comprehensive audit, though. The time you spend on your audit now will pay off later.
A content audit can inform you of any low content performance that is bringing down the quality of the rest of your site. It can also provide insights to help improve your content marketing strategy in the long run.
This guide will show you how to audit a site, with an emphasis on content pruning, using different tools based on the level of access to the site’s analytics.
SEO Content Audit Steps
Depending on what kind of analytics access and tools you have, there are different methods you can use to conduct a content audit. We’ll cover three audit methods in this tutorial. The first uses Screaming Frog, the second uses Google Analytics, and the third uses neither.
Each method mentioned will use the SEO tool, Ahrefs. It is possible to use alternatives to Ahrefs, Screaming Frog, and Google Analytics for your content audit, but these are the most common and powerful tools available. We have no affiliation with any tool mentioned.
Similar to Aquent/AMA Webcast- Content Marketing: How to Sustain It, Find Success, and Scale (20)
AMA/Aquent: Visual Storytelling: How Brands Use the Power of VideoAquent
In the past few years, it has become significantly easier to distribute video on the Internet. As a result, brands can struggle to grab the attention of their target audience.
AMA/Aquent: Building Brand Equity Through ExperienceAquent
In his presentation, Zachary focuses on ways that you can shape the experience of your brand across traditional and digital media, across products and services, and even across the interactions customers have with your employees every day.
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent
Understanding technology and consumer behavior is important to the success of any content marketing strategy. The landscape is changing dramatically because of an increase in consumer mobility, localization, personalization, and wearable technology. These changes matter to the future of your business!
In these slides, Kyle Lacy will uncover five influential trends, and how to enhance your business in the next year.
Aquent/AMA Webcast: Measuring the Impact of ContentAquent
Content is now a staple of marketing. But how do you best measure it's impact? This AMA Webcast featuring Chris Penn of SHIFT Communications offers practical advice on measuring the effectiveness of your content efforts.
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messa...Aquent
How can you use gaming techniques to gain valuable customer insights? In this webcast, Sumi Shohara and Linda Stegeman will share how HP Software uses interactive games to engage its customers in everything from strategy and product development to marketing messaging.
10 Ways Influencer Marketing Can Give You SuperpowersAquent
If you could have only one marketing superpower, what would it be? We're not talking "Superman" powers of super human strength—more like the Justice League with the help of technology, data and—most importantly—influencers and advocates.
In this webcast, Mark Fidelman, author of Socialized! How the Most Successful Businesses Harness the Power of Social, will discuss how you can have multiple marketing superpowers that can be adapted to your industry, business goals, and resources.
Specifically, he will unmask the complete list of marketing superpowers, which include:
Viral Awareness: the ability to quickly promote a new product or service, then evolve the messaging based on the results
Directing Minds: where companies can work with advocates to generate content, recommendations and participation in contests in order to create leads
Is your Spidey sense tingling yet?
Managing content can become overwhelming with the growing number of delivery platforms. Content strategist Margot Bloomstein, principal of Appropriate, Inc., breaks down the steps to implement a strategy that saves time, money, and frustration.
Aquent/AMA Webcast: Planning for Mobile Marketing Success Through Smart StaffingAquent
Companies are still in the early stages of mobile marketing development — and they face an uphill climb to evolve beyond basic strategies. Aquent recently commissioned Forrester Consulting to evaluate how companies are adjusting their staffing to support mobile program growth.
In conducting in-depth surveys with marketing and IT professionals who are responsible for influencing hiring decisions for mobile marketing, Forrester found that there is a mismatch between current hiring practices and organizational needs.
During this webcast, Melissa Parrish will discuss the key findings from the study and provide some recommendations on how to plan for mobile marketing success through smarter staffing.
Aquent/AMA Webcast: Creating Products People LoveAquent
How do you create deep emotional connections between consumers and the products and services that they purchase? In this webcast, Kevin shares his insights on how designers have the unique ability to find the elusive intersection between unmet consumer needs and their subconscious desires.
Aquent/AMA Webcast: Get Ahead of Your Marketing, Creative & Digital Staffing ...Aquent
In 2012, Aquent commissioned a survey of 580 marketing, creative, and digital hiring managers to uncover flexible workforce trends in their departments. The survey illuminated several key trends and lessons learned in using a flexible workforce, including:
- Flexible workforce solutions are a critical part of successful marketing and creative organizations
- Gaps in capacity and technical expertise drive outsourcing
- Many hiring managers react to, instead of plan for, additional staffing needs
- Managers continue to shoulder a large workload
- Proactive workforce management practices pay off
Ultimately, the survey data highlighted that a reactive approach to staffing and recruiting a contingent workforce can affect both the manager’s stress level and the team’s overall ability to reach business goals. However, there are steps managers can take to be more proactive in their recruiting and hiring approach. In this webcast, Aquent’s Kelly Boykin explore these three steps for becoming a more proactive marketing, creative, and digital hiring manager.
Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...Aquent
During this webcast, Brock Marion, Client Services Director at iProspect, will discuss how a leading hospitality brand was able to reach travelers online and more efficiently turn searches into bookings.
Aquent/AMA Webcast: How To Do More With Less: Exploring Decoupling Strategy a...Aquent
In an evolving marketplace, brands are required to have an active presence in a wide variety of traditional, social and mobile channels. Despite the complexity of the current marketing environment, doing more with less is the new normal.
There has been much discussion in the C-suite about how to achieve aggressive marketing goals, yet reduce marketing spend, without compromising the brand. Consolidating agencies, paying for performance, and reducing broadcast spend are common alternatives. However, one idea that is gaining momentum and delivering results is the practice of “decoupling.”
Aquent/AMA Webcast: 5 Tips to be 'Mobiltastic'Aquent
In the fast-evolving mobile market, companies can't afford a misstep or forgo a competitive opportunity for their mobile sites and apps. What consumers think of your mobile experience will influence what they do next and how they view their relationship with your company.
In this presentation, Eric Feinberg, Senior Director of Mobile, Media & Entertainment at ForeSee, discusses five tips that will help your organization deliver a truly exceptional customer experience in the mobile channel. In addition, Eric also shares insights from ForeSee’s recent Holiday 2011 Mobile Research, which shows that satisfaction with the mobile experience has a significant cross-channel impact.
Aquent/AMA Webcast: Driving Change with CreativityAquent
Think design is just about creating products or logos? Think again. In fact, designers can help businesses to innovate, solve problems, and grow in new ways.
In this webcast, Tommy Lynn, Global Creative Director at Dell speak on how to use creative thinking to discover what can be done by harnessing divergent and convergent thinking, and to understand where creativity can fit into a company’s overall strategic plan.
Aquent/AMA Webcast: Marketing to Your Customer's BrainAquent
Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley, Author and Founder of
Dooley Direct has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. In this webcast, Roger will talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain.
Aquent/AMA Webcast: Brand Consistency is Killing Digital AdvertisingAquent
Should we throw brand consistency out the window? Maybe so, according to Justin Cox, senior brand strategist for Pereira O'Dell. In this thought-provoking webcast, Justin discusses how brands need greater flexibility to make the most of each medium in a way that still captures the spirit of the brand.
Aquent/AMA Webcast: Flexible Workforce Strategies to Improve Your Marketing T...Aquent
Two-thirds of marketers working 51 or more hours a week rate their work life as "extremely
stressful"—more than double the rate of those working 40 hours or less. Job dissatisfaction and turnover
significantly hurts the output and effectiveness of marketing teams. Leveraging a flexible workforce can
help alleviate these pains. In this webcast session presented by Eric Waldinger, SVP, Group Managing
Director of Aquent, you'll learn about findings from a new survey of global marketing teams and their use
of freelance talent and ad agencies.
Emerging trends in social media and mobile marketing are sparking tremendous demand for key digital marketing talent. Despite these trends, only 16 percent of businesses say they have the right people in place for their digital marketing needs. In this interactive presentation, you'll hear about these intriguing new trends and the key roles needed to capitalize on these new opportunities.
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Aquent/AMA Webcast- Content Marketing: How to Sustain It, Find Success, and Scale
1. Content marketing may be the flavor of the past few years, but it's still far too common
for companies to launch a blog or write one white paper before running out of steam.
They rarely see results -- not for lack of trying, but likely for lack of planning,
infrastructure, and process.
This webcast will dig deep into the steps every company must take to set up a
sustainable, successful content marketing strategy.
Content Marketing: How to sustain it, find
success and scale.
2. Seriously, How Do I
actually execute
Content Marketing?
JAY ACUNZO | @JAY_ZO
3. Jay Acunzo | @Jay_zo
(BosContent.com)
(+ VC world soon)
4. Agenda:
• Why Content?
• How to Execute
– Revealing Patterns
– Lean on Three Things
– Visual Playbook
• Resources
• Q&A
(More)
(Less)
Outcome:
22. Title and Content Layout with List
• Add your first bullet point here
• Add your second bullet point here
• Add your third bullet point here
@Jay_zo
Holy Scale, Batman!
29. 29
Most views when it launches
Pattern 2: Helpful vs. “Thought Leadership”
Crashes over time, but not to zero
@Jay_zo
30. 30
Most views upon launch
Pattern 2: Helpful vs. “Thought Leadership”
Crashes
to zero
Unpredictable
traffic
@Jay_zo
31. 31
Pattern 2: Helpful vs. “Thought Leadership”
Grow this by
building inventory.
@Jay_zo
32. 32
Pattern 2: Helpful vs. “Thought Leadership”
(Boosted by old
posts and inventory
of helpful content.)
@Jay_zo
33. On HubSpot’s Blog
• 70% of traffic from posts older than 1 month
• 50% of top 10 most viewed monthly posts older than 1 month
Huge inventory.
Huge ROI.
@Jay_zo
36. @Jay_zo
2. Personas
Fictional representations of your
ideal customers based on real data
about demographics and behavior,
along with educated speculation
about their personal histories,
motivations, and concerns.
43. Planning Production
Analysis Distribution
Goal
3. Process
Content Team Workflow STOP! Get These First…
• Personas
• Visual workflow tool (my
favorite: Trello)
• Editorial calendar
(spreadsheet or Google
Calendar)
• Idea pipeline (Trello or
Evernote)
• Match metrics to content @Jay_zo
45. 3. Process
Blog +
“Atomize”
Email +
Social
Paid Promotion
Partners +
Outposts
Core
Content
Campaign Playbook
@Jay_zo
Turning This Wheel…
• Core content first
• Blogging as distribution
• Email lists nurture, but
also GROW reach
• Outposts = organic
audience acquisition
• Paid: Taboola, Outbrain,
etc.