The Online Marketer's Toolbox
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Some great tools for marketers that do a lot on the web or want to do more without investing a lot of time or money.
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Personas before stereotypes printouts
The 6th discussion was a workshop. It involved people making personas. People learn nuances best by doing. Here are the tools I used to recreate the experience of the research cycle in the session from which they can make personas. It was important to work on one stage of this cycle at a time. This allowed people to develop understanding as their domain knowledge grew. They could identify what different types of data can tell them. It also allowed people to identify when they felt confident that their persona was representative of real people.
Lisa Myers - How to Make Your Wishlist Piece of Coverage Come True
There is so much content on the web, to get your content noticed you really need to make it stand out. It doesn’t need to be expensive, or even original, but it does need to be innovative. But there’s little point in creating content campaigns if you don’t make people aware of them. Lisa will be taking you through how her agency approaches content marketing and outreach, that has got their clients links and coverage from some of the biggest authority sites in the world including BBC, The Guardian and the Wall Street Journal. Don’t miss this hands on session on how to get your content noticed and covered.
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My slides from my keynote at LinkedIn recruitment agency conference 2014
Social RecruitIn 2014 brings together recruiting professionals from all over EMEA to learn and share industry best practices, gain valuable insights into the future of the staffing industry and build new connections.
My talk covers the ‘Science and Art of Social Recruiting’ taking into account digital best practice from multiple sectors. Along with the key ingredients of biology and neuroscience to help us understand human behaviour allowing us to fine tune and tailor our approach to your social media and content strategy that will help you understand, find, connect and generate ROI from your campaigns.
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Helping music retailers with SEO, Content Marketing and Social Media.
Tried (pretty hard!) to relate them to Album covers... loved to hear you thoughts and any other album covers I could have used!!
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Create more effective searches! We want to share the better way to search for your answers. Check out all these Google and web hacks to get you the answers you need. We found over 50!
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AdrianFlemingResSamples2017
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Rachel Meyer Pubcon Austin 2018
This document contains tweets from Rachel Meyer discussing content planning methodology. She shares tips on creating a content calendar including having a plan and strategy, aligning content with goals, mixing up content types, setting SMART KPIs, using tools like Google Sheets and Trello for content planning, creating personas to target the right audience, and refreshing older content to fill calendar gaps. Various links are also provided to resources on topics like content marketing trends, choosing KPIs, and using data to create realistic personas.
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Want more high-quality backlinks and brand awareness? Create tangential content! Tangential content is content that is not tied to your core product or service offering.
Pitch data-based content to publishers that generates media coverage and high-quality backlinks at the same time!
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The document provides a Twitter mention report analyzing social media activity related to Super Bowl XLVII. Some key findings:
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- The Baltimore Ravens received more Twitter mentions than the San Francisco 49ers.
- Many advertisers included Twitter handles or hashtags in their Super Bowl commercials, receiving over 100 million impressions.
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Il tuo capo non capisce il potenziale di Facebook e Twitter? Non si è ancora reso conto di come i social media abbiano rivoluzionato il rapporto e la comunicazione tra aziende e consumatori? Niente paura, ci sono passato anche io!
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Reflexión sobre Cultura de la innovacion: la importancia de su desarrollo e implementación en la empresa. No toda la I+D es el escenario de innovacion que se puede desplegar en una empresa.
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The Online Marketer's Toolbox
- 1. L E T ’ S G E T D I G I TA L !
- 2. 9 D I G I TA L E X E R C I S E S T H AT W I L L C H A N G E Y O U R L I F E F O R E V E R !
- 3. G E T A R I P P E D W E B S I T E
- 4. H T T P S : / / M A R K E T I N G . G R A D E R . C O M Grades: Content, SEO, Conversion, Social Media, & More 1
- 5. “Google My Business” Good supplement to organic search results 2
- 7. Discover top search queries driving people to your website and its ranking
- 8. T O N E Y O U R C O N T E N T
- 9. canva.com Design tools for non-designers or those without a designer 4
- 13. http://www.sitebuilderreport.com/stock-up STOCK UP Searches 21 high quality, free stock photo websites. 6
- 14. zerys.com Affordable, high quality writing for content and blogs 7
- 15. M O N I T O R Y O U R O N L I N E H E A LT H
- 16. 8
- 17. 9
- 18. STAY FIT & HAVE FUN!