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Harnessing Nested Functions for Extreme Excel Excellence
- 1. @BrettASnyder Brett Snyder Director, Search Engine Optimization Nebo Agency
- 5. @BrettASnyder Actual Data vs. Actionable Data
- 6. @BrettASnyder Actual Data vs. Actionable Data
- 11. @BrettASnyder What are Nested Functions?
- 12. @BrettASnyder What are Nested Functions? 1
- 13. @BrettASnyder What are Nested Functions? 1 2
- 15. @BrettASnyder PEMDAS (a X b ÷ c + d - e)f 1 6 25 4 3
- 16. @BrettASnyder What are Nested Functions? 1
- 17. @BrettASnyder What are Nested Functions? 1 2
- 20. @BrettASnyder Determine the Criteria Clicks Impressions Clickthrough Rate Average Position Organic Ranking Organic Traffic Bounce Rate Conversions
- 22. @BrettASnyder Find the Key This is the key!
- 30. @BrettASnyder Determine the Criteria Where are you currently ranking? How many impressions did it get? How many conversions did it get?
- 34. @BrettASnyder Build the Solution Ranking <20; Ranking >5
- 47. Building Tools
- 55. @BrettASnyder THANK YOU! TO LEARN MORE OR FOR ANY QUESTIONS: Brett Snyder Director, Search Engine Optimization Nebo Agency @BrettASnyder
Editor's Notes
- We as marketers are constantly inundated w/ data and reports which can lead to more problems than solutions if you can’t draw any legitimate conclusions from it.
- Excel = problem-solving tool. Our goal is going to be to teach you have to wield this tool
- Simple to understand, valuable to your problem, actionable to your solution. Raw data rarely covers 1 of these, let alone all three. The right tools can let marketers concentrate on the “why” and the “what next” rather than the “what’s happened”
- Nested Functions, simply put, allow you to execute multiple associated functions within the same cell. In other words, it allows you to execute a formula as part of the execution of another formula
- The “key” is the element in your function that allows you to manipulate your criteria. In other words, the key takes that actual data and turns it into actionable data
- Problem with this is it only lets you evaluate 1 criteria…what if we wanted to look at Clicks and Conversions?
- Recap on our Order of Operations…make sure to remind people that this means “Please Excuse My Dear Aunt Sally”
- Understanding your criteria is imperative, not just what they are but what thresholds are there (in terms of raw #s but also changes over time, percentage changes, etc.)
- The “key” is the element in your function that allows you to manipulate your criteria. In other words, the key takes that actual data and turns it into actionable data
- The “key” is the element in your function that allows you to manipulate your criteria. In other words, the key takes that actual data and turns it into actionable data
- How many impressions did it get? IMPRESSIONS > XHow many conversions did it get? CONVERSIONS > Y
- A lot of these get pretty complex so as Annie mentioned, I find it’s easier to set up tools/running list of nested functions that allow you to get the information you’re looking for. To demonstrate the power of nested functions, I’ve built a PPC Bid Management tool using the process outlined above that I’d like to share.