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BRAND GUIDLINES
BRAND GUIDLINES
This is crucial in making sure that the audience
are able to identify and connect with the artist
or brand. The guidelines are essentially a set of
rules which enables many people in different
places around the world to see how your brand
works which can be seen through posters to
adverts. It is very important to keep a running
theme and be consistent with your brand to
make it noticeable therefore following a certain
vibe throughout for example through use of
LOGO
A logo is useful as it allows the audience to instantly recognise the
artist on a visual level. For mine I have chosen a very simple font
which would appeal to both genders. The two colours which will be
used for this font are black and white, and this will change depending
on the background colour eg light background would have a black
font so it is able to stand out.
DISCLOSURE
ABCDEFGHIJKLMNOPQRSTUV
WXYZ
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 10
COLOUR
Colour within brand guidelines is extremely
important as it sets the tone for who the artist
is or what genre of music they are involved in. It
is also important that colour is consistent
throughout, allowing my video, digipak and
advert to all relate to one and other. I want the
colours to stand out but at the same time
match and fit well to create a good visual look.

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Brand guidlines

  • 2. BRAND GUIDLINES This is crucial in making sure that the audience are able to identify and connect with the artist or brand. The guidelines are essentially a set of rules which enables many people in different places around the world to see how your brand works which can be seen through posters to adverts. It is very important to keep a running theme and be consistent with your brand to make it noticeable therefore following a certain vibe throughout for example through use of
  • 3. LOGO A logo is useful as it allows the audience to instantly recognise the artist on a visual level. For mine I have chosen a very simple font which would appeal to both genders. The two colours which will be used for this font are black and white, and this will change depending on the background colour eg light background would have a black font so it is able to stand out.
  • 5. COLOUR Colour within brand guidelines is extremely important as it sets the tone for who the artist is or what genre of music they are involved in. It is also important that colour is consistent throughout, allowing my video, digipak and advert to all relate to one and other. I want the colours to stand out but at the same time match and fit well to create a good visual look.