What is a Music Video?A music video is a short film or video that accompanies a completepiece of a song. Music videos are mainly made and used as amarketing technique to promote the music/artist. Music video originback decades, but they came into recognition in the 1980s, whenMTV based their format around. Many artist invested money andtime to develop music videos to bring out the important messagesof their music and to all a large range of people view it on such TVchannels as MTV.
The earliest music videos were filmed in the mid 1950’s . However, before then, as early as the 1920’s films by animators such as Oskar Fischinger were accompanied by musical sores labelled ‘visual music’ Early animated effects of Walt Disney, his silly symphonies, were built around music. The warner brothers cartoons even today billed as Looney tunes and merrier melodies were initially fashioned around specific songs featuring such popular performers.
1950’s and 60’sIn 1956 Tony Bennett was filmed walking along the Serpentine inHyde park, London as his recording of ‘stranger in paradise’ playedthis film was distributed to and played by UK and US televisionstations leading to Bennett later claim he made the first musicvideo.
Modern Era of Music video 1970’sIn the UK the importance of top of the pops to promote a singlecreated an environment of innovation and competition amongstbands and record labels as the show’s producers placed strict limitson number of videos it would use. Therefore a good video wouldincrease a song’s sales as viewers hoped to see the video again thefollowing weeks.Also, the program allowed singers and bands to perform their musiclive to further promote themselves.
QueenThe British rock band Queen created the song ‘BohemianRhapsody’. It was written by Freddie Mercury for the band’s 1975album a night at the opera. Song has no chorus, instead consistingof three main parts: ballad segment ending with a guitarsolo, operatic passage, and hard rock section. At the time it was themost expensive single ever made and remains one of the elaboraterecordings in popular music history.
The launch of MTV in 1981 allowed the public to watch and alsovote for their favourite music videos. The fist video to be aired isThe Buggles ‘video killed the radio star’.In the mid 1980’s artists started to use more effect in their videosand added a storyline to their music videos.Michael Jackson was the first artist to create the concept of theshort story.
Michael JacksonThriller is the sixth studio album by Michael Jackson. It wasreleased on November 30, 1982, by Epic Records as the follow-up to Jacksons 1979 album Off the Wall. Thriller explores similargenres to those of Off the Wall, including pop, R&B and rockOf the nine tracks on the album, four of them were written byJackson himself. Seven singles were released from the album, allof which reached the top 10 on the Billboard Hot 100. In justover a year, Thriller became—and currently remains—the best-selling album of all time, with sales estimated by various sourcesas being between 65 and 110 million copies worldwide.The album won a record-breaking eight Grammy Awards at the1984 Grammys.
Thriller enabled Jackson to break down racial barriers via hisappearances on MTV and meeting with President of the UnitedStates Ronald Reagan at the White House. The album was one ofthe first to use music videos as successful promotional tools—thevideos for "Thriller", "Billie Jean" and "Beat It" all receivedregular rotation on MTV. In 2001, a special edition issue of thealbum was released, which contains additional audiointerviews, a demo recording and the song "Someone In theDark", which was a Grammy-winning track from the E.T. theExtra-Terrestrial storybook. In 2008, the album was reissuedagain as Thriller 25, containing re-mixes that featurecontemporary artists, a previously unreleased song and a DVD.