Let me take you on a magic carpet ridethrough the thrilling history of music videos.
Oskar Fischinger. Oskar Fischinger, arguably, created the first music videos in the 1920s. He created visual animations which moved in time to the music. When the Nazis took power, this type of media was put down; however, he movedOh, you’re gonna love this guy! from Germany to HollywoodOskar F, handsome is he, OskarFischingeeeer. and worked for Paramount.
Optical Poem. Allegretto. These were considered to be a whole new world for technology. Kreise.
The Soundies – 1940s.These were an early formof music video. They were 3minutes long musical filmsmade mainly inHollywood, with the last onebeing made in 1947. Theywere played onPanorams, which werecoin-operated jukeboxes.They were the first live-action music videos.
Scopitones. These were what the Soundies were mostly played on. They are a kind of jukebox, but with a screen for videos. They were first made in France, but then spread across the world. Their popularity mostly faded in the 1960s, but the last film for Scopitone was made in 1978. They are mostly now in museums or are owned by private collectors.
Hard Day’s Night - 1964.This was a feature film starringthe Beatles; it was a “musicalfantasia” featuring (some)plot, comic sketches andmusical numbers. This wasground-breaking because itbrought music videos to theforeground of culture andmade them very popular, as itwas made during the heightsof Beatlemania.
Bohemian Rhapsody - 1975. After the release of Bohemian Rhapsody, it became common practise for record companies to produce a promotional videos. This was because the video was a massive success, due to not only the success of the song but the novelty of the effects in the video. The video MAMAAAAAAAAAAAAAAA was apparently made so they OOOOOOOOOOOOOOOOOOOOOH I DON’T WANNA DIE wouldn’t have to mime it onI SOMETIMES WISH I’D NEVER BEEN Top of the Pops. BORN AT ALLLLLLLL
Origins.MTV was formed on August1, 1981, and was the firstreal music channel. Thefirst video to be shown was“Video Killed The RadioStar” by The Buggles (theirony of which I didn’t getuntil a few weeks ago). Theoriginal purpose of thechannel was to show music They wanted to use the famous “one step”videos 24/7 guided by VJs quote from Neil Armstrong; however, he(video jockeys). refused it. They were able to get this clip and manipulate it, as it is a public clip.
Effect Of MTV.MTV was, and still is, extremely influential. When it firststarted out, areas that were able to get MTV saw rises inrecord sales of songs which were not played on the radio.This was because the audiences had seen the videos onMTV and wanted to buy the song. Nowadays, their viewsof issues such as censorship etc. are extremely influentialon adolescents and young adults.MTV also helped directors get more fame, as they weremade to put the name of a director at the beginning of amusic video.
Change For MTV (where music died).• In the early 2000s, MTV abandoned playing music videos 24/7 in favour of airing animated programmes (eg. South Park), scripted programmes and, especially, reality programmes (eg. Teen Mom).• The music genre shown shifted from rock to more mainstream pop, r’n’b and hip hop.• The VMAs were introduced in 1984.• Formatted music series’ were introduced in 1986.
I HAVE SHOWN YOU THE WORLD (OF MUSIC VIDEOS), TAKENYOU WONDER BY WONDER. TELL ME, EXAMINER, NOW WHENDID YOU LAST LET YOUR HEART DECIDE? A WHOLE NEWWOOOOOOORLD.