Music videos have a history dating back to the earliest days of film. Early promotional shorts were sometimes set to music and many early Disney films were based around songs from upcoming films. In the 1950s and 1960s, early forms of music videos emerged such as Soundies, which were short films of musical selections usually featuring a band on a movie set. The launch of MTV in 1981 marked the beginning of an era of 24-hour music television and significantly contributed to the rise of music videos as a mainstream art form.

1. MUSIC VIDEOS
History &
Evolution

2. WHAT ARE
MUSIC VIDEOS ?

3. A music video (also video clip, promo ) is
a short film meant to
present a visual
representation of a
popular music song.
Music videos were
primarily made and used
as a marketing device
intended to promote the
sale of music recordings.

4. A music video or song
video is a short film
integrating a song and
imagery, produced for
promotional or artistic
purposes.

5. Music video has a history
dating back to the earliest
days of film.
Early promotional shorts
were sometimes set to
music and many early
Disney films were based
around songs from
upcoming films.
HISTORY

6. The idea of combining
motion pictures with
recorded sound is nearly as
old as film itself.
Showings of silent films
almost always featured live
SILENT
MUSICALS – 20s

7. Synchronized soundwas
only made practical in the
late 1920s with the
perfection of the Audion
amplifier tube and the
introduction of the
Vitaphone system.
After the release of The Jazz
Singer in 1927, "talkies"
became more and more
commonplace.
Vitaphone shorts (produced
TALKIES– 1926

8. Early 1930s cartoons
featured popular musicians
performing their hit songs
on-camera in live-action
segments during the
cartoons.
EARLY 30s

9. Another early
form of music
video were
one-song films
called Soundies
made in the
1940s for the
Panoram visual
jukebox .
Thousands of
Soundies were
made, mostly
of jazz
musicians.
These were
short films of
musical
selections,
usually just a
band on a
movie-set
SOUNDIES

10. In the late 1950s the
Scopitone, a visual jukebox,
was invented in France and
short films were produced
by many French artists,
such as Serge Gainsbourg,
Françoise Hardy, Jacques
Brel, and Jacques Dutronc
to accompany their songs.
50s

11. FIRST TV SHORT
MUSIC CLIPS
The very first
short musical
films in the
USA made
specifically for
television
were the
Snader
Telescriptions
More than
1000 short
musical
presentations
were filmed

12. MUSICALS IN
FILMSMusic
centred
films, with
performan
ce clips in
them
became
popular in
the 1950s
also
eg Elvis
Presley

13. VIDEOS FOR
MUSIC
PROGRAMMESVideos
began to be
produced
for music
programme
s such as Top
of The Pops in
Britain and
Hullabaloo in
the USA
Promotional
clips for
groups
began to be
produced ,
especially

14. MUSIC
TELEVISION
In 1981 , the U.S. video
channel, MTV, was
launched, beginning an era
of 24-hour-a-day music on
television.
The first video ever played
was The Buggles “Music
Killed the Radio Star”

15. RISE OF THE
DIRECTORS
Since 1992, MTV started
listing directors with the
artists and song credits.
Reflecting the fact that
music videos had
increasingly become
an auteur's medium.

16. DIGITAL ERA
The website iFilm, which
hosted short videos,
including music videos,
launched in 1997.
In 2005, YouTube was
launched, which made the
viewing of online video
much faster and accessible