HISTORY OF EPIC FAILS IN MAKING PEOPLE CARE ABOUT YOU w/ Severin Matusek Let’s face it: the nr 1 reason why startups invest in communities is to attract, engage and retain users. But making people care and participate in your project is damn hard. From ambassador programs to global meetups, Severin will walk you through examples of how to engage your audience, things that can go wrong with it and why you should care about people and not numbers when building your community. Severin Matusek is the co-founder at co-matter, a platform that connects, educates and invests in community leaders around the globe. Previously he built EyeEm's community of 22 million photographers, co-initiated Copenhagen’s Techfestival and founded a cycling club called Friends of Velocity.

1. A history of epic fails in making
people care about you
Severin Matusek
www.co-matter.com

2. Communities have become the
most important social units of our
lives.

3. co-matter connects, educates and
invests in community leaders
around the world.

4. Our mission is to help people
participate, share and create value
together.

5. WTF is a community?

6. A community is a group of
people participating around a
shared purpose.

7. Source: co-matter State of Communities Report 2018

8. Source: co-matter State of Communities Report 2018

9. People want Company want
Growth
Content
Retention
Knowledge
Revenue
Connections
Education
Entertainment
Access
Recognition
The eternal struggle

10. Good news!
We have more power and
influence than ever before.
The tools to bring people together
are out there for anyone to use.

11. 1. Host a meetup

12. 2. Create an ambassador network

13. 3. Start an online community

14. Learning 1: You fail all the time.
Learning 2: What matters is how you
deal with it.

15. The 10 Golden Rules of Building
Communities That Matter

16. 2. Communities need leaders, not
managers

17. 6. Trust is the most valuable good
you can achieve

18. 10. Don’t f*ck it up

19. Thank you.
Join our summit, listen to our
podcast, download our report.
www.co-matter.com