The document presents strategies for creating an effective Facebook fan page to promote a business. It discusses setting clear objectives, developing a six-strategy approach including design, content, promotion, engagement, conversion, and scalability strategies. Content strategies should include regularly posting valuable free content from your own blog or other sources to attract and engage fans. Promotion strategies include using Facebook plugins, ads, print materials, and on-site signs. Engagement is key through responding promptly to comments, live interactions, and customer-centric content. Metrics should be used to track effectiveness.

1. presents
Facebook Marketing
"Finally! Discover How To Create An Attractive And Active Fan Page For
Discover Proven Strategies and TacticsMore
Your Business That Brings You More Traffic, More Visibility, for
Marketing YOUR Business on Facebook!
Clients, and Ultimately More Money!"
with
@marismith

2. A Wee Bit About Mari
 BubblyScottish-Canadian!
 Relationship + Internet =
Social Media!
 “The Pied Piper of Facebook”
@marismith 2

3. 500 million+
active members.
#2 most trafficked site.
3
@marismith

4. Facebook’s Mission
“To help the world connect &
communicate more effectively.”
@marismith 4

5. Facebook’s Complexity
 Profiles
 (Fan) Pages
 Groups
 Apps
 Events
 Photos & Videos
 Ads
 News Feed, Wall, Stream, Publisher, Comment, Like
 Analytics (Insights)
 Facebook Questions, Facebook Places
@marismith 5

6. Four Phases to Master Facebook
Educate Understand
Lead the Get
Way Involved
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7. Facebook’s Best Features
Fan Page
@marismith
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8. Facebook’s Best Features
News Feed
@marismith
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9. Set clear objectives
@marismith 9

10. Example Objectives
 Build your email list
 Drive traffic to your blog
 Sell more product/services
 Increase event registrations
 Get media contacts & attention
 Connect with JV partners
 Establish yourself as a leading authority
 Improve customer service
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11. Six-Strategy Approach
 Developing SIX primary fan page strategies
 First – your clear Objective(s)
1. Design Strategy
2. Content Strategy
3. Promotion Strategy
4. Engagement Strategy
5. Conversion Strategy
6. Scalability Strategy
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12. Design
@marismith
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13. Sample Welcome Tab
@marismith
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14. Content Strategy - Yours
 “Move the free line”
 You can’t “over deliver”
 You won’t “run out” of ideas
 People think “if this is what
you give away for free, what
will I get when I actually
PAY?!”
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15. Content Strategy - Yours
 Where to source:
 Blog posts
 Articles
 Podcasts
 Video
 Photos
 Interviews - Transcribe
 Repurpose
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16. Content Strategy - Yours
 What to post:
 Short, easily applied tips
 Questions
 Invitation to ask Questions
 How-to tutorials
 Polls
 Quotes
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17. Automate your content
 Apps to add:
 Networked Blogs – your blog feed
 Posterous
 Objective Marketer
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18. Content Strategy - OPC
 Other People’s Content
 Where to source:
 Blog subscriptions
 Ezine subscriptions
 Facebook friend lists
 Twitter lists
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19. Content Strategy - OPC
 EzineArticles.com
 Technorati.com
 AllTop.com
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20. Promotion strategy: Plugins
 Like Button
 Recommendation button
@marismith

21. Facebook Connect
“It took us 8 years to reach 1.5 million registered users
in the era of email. It took us only 5 months to acquire
the same number of users on Facebook.”
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22. Promotion Strategy: Ads
 Facebook Ads:
 The most targeted traffic your money can buy
@marismith

23. Promotion Strategy: Print Media
 Business cards
 Brochures
 Placards, Signs
 Coupons
@marismith

24. Promotion Strategy: Onsite
 Bricks and mortar locations – use signs!!
 http://wholefoodsmarket.com/facebook
 http://wholefoodsmarket.com/twitter
@marismith

25. Grow Your Tribe
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26. Engagement Strategy
 Respond to comments promptly
 Assign moderators
 LIVE interaction
 “I’ll be answering questions
live at 10:00am!”
 Vpype video app
 Clobbychat app
@marismith

27. Be Customer-Centric
 Hallmarks of a customer-centric fan page:
 Non-fans land on a unique tab
 Wall tab shows Posts by page and fans
 Wall posts turned on (posts, photos, videos, links)
 Prompt commenting
 Personalized
 Relevant content
 Variety of content
 Daily updates
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28. Implement Radical Strategic Visibility
 YOU are the go to person for a very
tight niche
 You’re seen everywhere – in all the
right places, right times, right
people.
 One-click visiblity (Mari’s Ninja
Tricks!)
@marismith
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29. Track, measure & monitor
@marismith
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30. Facebook Success Summit 2010
 22 of the world’s leading Facebook/Social Media experts
 Entirely online!!
 Presentation topics: developing a Facebook strategy, creating
custom Facebook pages, Facebook editorial planning and
team management,
Fan engagement, Facebook promotions,
Facebook advertising, Facebook analytics,
Facebook apps and much more!!
http://bit.ly/facebooksummit
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31. Questions
 Blog: marismith.com
 Twitter.com/marismith
 Facebook.com/marismith
http://bit.ly/facebooksummit
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32. How did you hear about us?
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33. Let’s stay in touch!
Twitter:
@marismith| @facebookmktg
Facebook:
facebook.com/marismith
+
facebook.com/marketingbook
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