It's Not Just Social. It's Marketing. Going beyond LIKES to create real meas...CWI Ventures
CWI Presentation developed for Young Entrepreneurs in the @startupchile accelerator program in Santiago. March 14, 2014. Includes CWI client case studies, workshop excerpts and resource links. (Video elements removed)
1) The document provides an overview of using Facebook and Twitter for professional development and marketing purposes. It discusses best practices for setting up pages and profiles, engaging audiences, and measuring results.
2) Specific tips include creating compelling content, using hashtags and retweets on Twitter, and integrating Facebook and Twitter profiles to expand reach.
3) Real-world examples from the Pittsburgh Downtown Partnership and local businesses demonstrate how social media can boost awareness, engage customers, and drive traffic.
Facebook Marketing - How to Showcase Your Products - By TabSiteMike Gingerich
Slides from the TabSite webinar on "How to Showcase Your Products on Facebook" presented May 19, 2011 by TabSite. Webinar video available at www.TabSite.com/webinar.php
This document summarizes a webinar about using TabSite to showcase products on Facebook. It discusses creating custom product tabs with images, prices, and "Like" buttons; using TabSite's PhotoShow tool to showcase specials and new items; best practices for wall posting including ideal times and tips to generate engagement; and answering attendee questions.
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Create your social media marketing strategy 1Rabiya Jilani
This document provides guidance on creating an effective social media marketing strategy. It discusses key social media platforms like Facebook, Twitter, LinkedIn, Google+, and YouTube and how businesses can utilize them. It emphasizes the importance of creating social media pages/profiles to engage with customers, sharing valuable content regularly, listening to customers, and promoting your brand across different channels. It also provides tips on developing goals and metrics, researching your audience and competitors, establishing social media policies and guidelines for employees, and creating a detailed action plan. Regularly posting engaging content, rewarding followers, and analyzing results are some keys to success outlined in the document.
'To Twitter and Beyond' is a presentation about Twitter strategy, tactics and integration with other social media networks. It includes a series of case study examples with major brands including KOHLER, Formica Group and Armstrong Flooring.
It's Not Just Social. It's Marketing. Going beyond LIKES to create real meas...CWI Ventures
CWI Presentation developed for Young Entrepreneurs in the @startupchile accelerator program in Santiago. March 14, 2014. Includes CWI client case studies, workshop excerpts and resource links. (Video elements removed)
1) The document provides an overview of using Facebook and Twitter for professional development and marketing purposes. It discusses best practices for setting up pages and profiles, engaging audiences, and measuring results.
2) Specific tips include creating compelling content, using hashtags and retweets on Twitter, and integrating Facebook and Twitter profiles to expand reach.
3) Real-world examples from the Pittsburgh Downtown Partnership and local businesses demonstrate how social media can boost awareness, engage customers, and drive traffic.
Facebook Marketing - How to Showcase Your Products - By TabSiteMike Gingerich
Slides from the TabSite webinar on "How to Showcase Your Products on Facebook" presented May 19, 2011 by TabSite. Webinar video available at www.TabSite.com/webinar.php
This document summarizes a webinar about using TabSite to showcase products on Facebook. It discusses creating custom product tabs with images, prices, and "Like" buttons; using TabSite's PhotoShow tool to showcase specials and new items; best practices for wall posting including ideal times and tips to generate engagement; and answering attendee questions.
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Create your social media marketing strategy 1Rabiya Jilani
This document provides guidance on creating an effective social media marketing strategy. It discusses key social media platforms like Facebook, Twitter, LinkedIn, Google+, and YouTube and how businesses can utilize them. It emphasizes the importance of creating social media pages/profiles to engage with customers, sharing valuable content regularly, listening to customers, and promoting your brand across different channels. It also provides tips on developing goals and metrics, researching your audience and competitors, establishing social media policies and guidelines for employees, and creating a detailed action plan. Regularly posting engaging content, rewarding followers, and analyzing results are some keys to success outlined in the document.
'To Twitter and Beyond' is a presentation about Twitter strategy, tactics and integration with other social media networks. It includes a series of case study examples with major brands including KOHLER, Formica Group and Armstrong Flooring.
1. The document discusses strategies for using social media for business purposes. It provides tips on setting objectives, platforms like Facebook, Twitter, LinkedIn, and YouTube, and measuring effectiveness.
2. Key recommendations include developing content like videos and photos, engaging customers, monitoring competitors, and linking social media to a company website.
3. Metrics for measuring success include web traffic, number of social media followers and engagements, and responses to offers.
Building a website in less than 3h and less than $100! Agence Tesla
This document provides step-by-step instructions for building a basic website in 3 hours or less for under $100 using WordPress or Strikingly. It outlines the process of picking a theme, domain, and plan; creating pages and sections; adding a menu, customizing the homepage; adding a blog; and basic SEO and analytics. It also discusses Singapore grants available for website development costs.
This document provides an overview of social media and best practices for using social media. It defines social media as interactive online conversations using social networking, blogging, microblogging, podcasting, chat, and sharing of photos and videos. The document discusses why companies use social media for marketing, some tips for engaging audiences, and potential downsides. It also outlines tools for social media like Twitter, Facebook, blogs, and Google alerts. Finally, it provides exercises for participants to evaluate social media pages and build their own social media listening dashboard.
The document discusses social media strategies presented by Jackie Reau. It provides tips for using different social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers, share content and measure effectiveness. The presentation recommends developing clear objectives, analyzing competitors, creating a social media team and sharing unique content to build communities online.
This document provides an overview of a presentation on how small businesses can use social media effectively. The presentation discusses how social media can help businesses build relationships with customers, generate leads and sales, monitor conversations, and more. It examines which social media platforms are most useful for B2B and B2C businesses and provides best practices for using LinkedIn, Twitter, blogs, Facebook, and link shorteners. The presentation emphasizes regularly posting valuable content and engaging with customers on social media. It also notes that measuring social media ROI can be difficult but monitoring engagement metrics is more useful than focusing only on sales.
This document discusses the rise of social media and its impact. It provides statistics on the growth and usage of major social media platforms like Facebook, Twitter, LinkedIn and blogs. It then examines questions around whether social media is just a fad and how both individuals and businesses can get started and make the most of social media. Key advice includes using social media to build communities and engage audiences through content, events, discussions and more.
Social Media presentation delivered to Professor Tom Gamble's class on Tuesday, December 8th. Content created by Jackie Reau - Game Day Communications.
Social Media Strategy Presentation TemplateHJ Higgins
This document outlines a social media strategy for a nonprofit organization. It discusses the case for using social media, current practices of nonprofits and partners/sponsors, and how nonprofits are currently using social media platforms like Facebook, LinkedIn, Twitter and YouTube. It then provides details on goals, current activities, supporting initiatives, sample social media updates, integration, growing connections, establishing a blog, measuring performance, next steps and evaluating new tools. The overall purpose is to engage key audiences and increase visibility through an integrated social media presence.
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
10 Things You Need To Know About The New Facebook Timelines for PagesLowell Brown
10 Things You Need To Know About The New Facebook Timelines for Pages - Webinar from April 4, 2012 by Lowell Brown and Going Social - Social Media Marketing Toronto.
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
Image-based social media applications including Instagram, Pinterest, and Vine, are an exciting marketing trend for 2013. People naturally connect more quickly and on a deeper level with images than with text, making these platforms an excellent way for businesses to engage with their target audiences.
Want to learn more about how these trendy apps can be used to boost business? Executive Vice President Francis Skipper will teach attendees how they can to show, rather than tell, and integrate image-based social media into their content marketing strategy without exhausting resources. From creating a strategy to re-purposing existing content to share across multiple platforms, attendees will leave with an understanding of popular image-based social media platforms and a blueprint for using them to interact with their audience.
27 ways to increase engagement on your facebook pageJohn Haydon
The document provides 27 ways to increase engagement on a Facebook page. It discusses the importance of brand, audience and message as content pillars. It also outlines best practices like posting at optimal times of day, using questions and photos in posts, and understanding how the Edgerank algorithm works. The goal is to learn strategies for creating engaging content and interactions on Facebook.
This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Facebook provides a powerful platform for businesses to connect with customers and grow their brand. The document outlines best practices for setting up and optimizing a Facebook business page, including choosing a striking cover image, providing a concise description, featuring key apps, and sharing company milestones. It recommends posting engaging content 1-2 times per day that follows an 80/20 rule of news versus self-promotion. Facebook pages should also offer deals, ask questions, and experiment with interactive posts to spark dialogue.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
In-Home Family Education Social Media PresentationJim McKay
This document discusses social media and its uses for marketing, promotion, and customer engagement. It defines social media and outlines popular tools like Facebook, Twitter, blogs, and videos. It provides tips for success such as developing a plan, listening to customers, being transparent and honest, and meaningfully contributing to social media conversations. A case study shows how NASA used social media during its Mars Phoenix rover mission. The document concludes with references for additional social media resources.
Using Social Media as a Powerful Business Tool - 3.16.11 AmeriplexEXHIB-IT!
The document discusses various social media platforms and how they can be used for business purposes. It describes popular sites like Facebook, Twitter, LinkedIn and how companies can create pages, share content, and interact with customers on these channels. The document also provides tips on social media strategies and how to engage audiences on each network.
Using Social Media as a Powerful Business Tool Part 1EXHIB-IT!
The document discusses how social media has become a powerful communication tool and outlines strategies for businesses to leverage different social media platforms like Facebook, Twitter, LinkedIn, and blogs to interact with customers, build their brand, drive traffic, and increase sales. It provides tips on how to create a presence and engage audiences on each channel.
Using Social Media As A Powerful Business ToolEXHIB-IT!
The document discusses the rise of social media and how businesses can leverage various social media platforms like Facebook, Twitter, and LinkedIn to connect with customers and build their brand. It provides examples of how companies like Southwest Airlines have used blogging, videos, and responding to customer issues on social media to increase engagement. The document also gives best practices for using different social media features and outlines strategies to get found and promote content on each platform.
1. The document discusses strategies for using social media for business purposes. It provides tips on setting objectives, platforms like Facebook, Twitter, LinkedIn, and YouTube, and measuring effectiveness.
2. Key recommendations include developing content like videos and photos, engaging customers, monitoring competitors, and linking social media to a company website.
3. Metrics for measuring success include web traffic, number of social media followers and engagements, and responses to offers.
Building a website in less than 3h and less than $100! Agence Tesla
This document provides step-by-step instructions for building a basic website in 3 hours or less for under $100 using WordPress or Strikingly. It outlines the process of picking a theme, domain, and plan; creating pages and sections; adding a menu, customizing the homepage; adding a blog; and basic SEO and analytics. It also discusses Singapore grants available for website development costs.
This document provides an overview of social media and best practices for using social media. It defines social media as interactive online conversations using social networking, blogging, microblogging, podcasting, chat, and sharing of photos and videos. The document discusses why companies use social media for marketing, some tips for engaging audiences, and potential downsides. It also outlines tools for social media like Twitter, Facebook, blogs, and Google alerts. Finally, it provides exercises for participants to evaluate social media pages and build their own social media listening dashboard.
The document discusses social media strategies presented by Jackie Reau. It provides tips for using different social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers, share content and measure effectiveness. The presentation recommends developing clear objectives, analyzing competitors, creating a social media team and sharing unique content to build communities online.
This document provides an overview of a presentation on how small businesses can use social media effectively. The presentation discusses how social media can help businesses build relationships with customers, generate leads and sales, monitor conversations, and more. It examines which social media platforms are most useful for B2B and B2C businesses and provides best practices for using LinkedIn, Twitter, blogs, Facebook, and link shorteners. The presentation emphasizes regularly posting valuable content and engaging with customers on social media. It also notes that measuring social media ROI can be difficult but monitoring engagement metrics is more useful than focusing only on sales.
This document discusses the rise of social media and its impact. It provides statistics on the growth and usage of major social media platforms like Facebook, Twitter, LinkedIn and blogs. It then examines questions around whether social media is just a fad and how both individuals and businesses can get started and make the most of social media. Key advice includes using social media to build communities and engage audiences through content, events, discussions and more.
Social Media presentation delivered to Professor Tom Gamble's class on Tuesday, December 8th. Content created by Jackie Reau - Game Day Communications.
Social Media Strategy Presentation TemplateHJ Higgins
This document outlines a social media strategy for a nonprofit organization. It discusses the case for using social media, current practices of nonprofits and partners/sponsors, and how nonprofits are currently using social media platforms like Facebook, LinkedIn, Twitter and YouTube. It then provides details on goals, current activities, supporting initiatives, sample social media updates, integration, growing connections, establishing a blog, measuring performance, next steps and evaluating new tools. The overall purpose is to engage key audiences and increase visibility through an integrated social media presence.
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
10 Things You Need To Know About The New Facebook Timelines for PagesLowell Brown
10 Things You Need To Know About The New Facebook Timelines for Pages - Webinar from April 4, 2012 by Lowell Brown and Going Social - Social Media Marketing Toronto.
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
Image-based social media applications including Instagram, Pinterest, and Vine, are an exciting marketing trend for 2013. People naturally connect more quickly and on a deeper level with images than with text, making these platforms an excellent way for businesses to engage with their target audiences.
Want to learn more about how these trendy apps can be used to boost business? Executive Vice President Francis Skipper will teach attendees how they can to show, rather than tell, and integrate image-based social media into their content marketing strategy without exhausting resources. From creating a strategy to re-purposing existing content to share across multiple platforms, attendees will leave with an understanding of popular image-based social media platforms and a blueprint for using them to interact with their audience.
27 ways to increase engagement on your facebook pageJohn Haydon
The document provides 27 ways to increase engagement on a Facebook page. It discusses the importance of brand, audience and message as content pillars. It also outlines best practices like posting at optimal times of day, using questions and photos in posts, and understanding how the Edgerank algorithm works. The goal is to learn strategies for creating engaging content and interactions on Facebook.
This document provides information about Facebook pages and tips for using them effectively. Facebook pages are public profiles created for businesses, brands, and organizations to engage fans rather than friends. The document outlines key metrics like page likes and fan demographics. It also shares examples of successful brand pages like Oreo, Banana Republic, and Wendy's. Engagement strategies discussed include contests, questions, mobile optimization, and sharing fan content. Tools for scheduling posts, creating contests and tabs, and measuring analytics are also reviewed.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Facebook provides a powerful platform for businesses to connect with customers and grow their brand. The document outlines best practices for setting up and optimizing a Facebook business page, including choosing a striking cover image, providing a concise description, featuring key apps, and sharing company milestones. It recommends posting engaging content 1-2 times per day that follows an 80/20 rule of news versus self-promotion. Facebook pages should also offer deals, ask questions, and experiment with interactive posts to spark dialogue.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
In-Home Family Education Social Media PresentationJim McKay
This document discusses social media and its uses for marketing, promotion, and customer engagement. It defines social media and outlines popular tools like Facebook, Twitter, blogs, and videos. It provides tips for success such as developing a plan, listening to customers, being transparent and honest, and meaningfully contributing to social media conversations. A case study shows how NASA used social media during its Mars Phoenix rover mission. The document concludes with references for additional social media resources.
Using Social Media as a Powerful Business Tool - 3.16.11 AmeriplexEXHIB-IT!
The document discusses various social media platforms and how they can be used for business purposes. It describes popular sites like Facebook, Twitter, LinkedIn and how companies can create pages, share content, and interact with customers on these channels. The document also provides tips on social media strategies and how to engage audiences on each network.
Using Social Media as a Powerful Business Tool Part 1EXHIB-IT!
The document discusses how social media has become a powerful communication tool and outlines strategies for businesses to leverage different social media platforms like Facebook, Twitter, LinkedIn, and blogs to interact with customers, build their brand, drive traffic, and increase sales. It provides tips on how to create a presence and engage audiences on each channel.
Using Social Media As A Powerful Business ToolEXHIB-IT!
The document discusses the rise of social media and how businesses can leverage various social media platforms like Facebook, Twitter, and LinkedIn to connect with customers and build their brand. It provides examples of how companies like Southwest Airlines have used blogging, videos, and responding to customer issues on social media to increase engagement. The document also gives best practices for using different social media features and outlines strategies to get found and promote content on each platform.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
Social media marketing sales presentation fe pptxneilnapier
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
Atlanta Tribune Webinar Series - Facebook Marketing TNT w/ Ramon RayBrent Leary
Ramon Ray, small business technology evangelist and publisher of SmallBizTechnology.com, goes over his tips and tricks for using Facebook from a marketing perspective.
This document discusses the importance of social media for realtors. It notes that social media is now the #1 online activity and that many consumers, especially younger generations, use social media and trust peer recommendations over advertisements. The document then provides statistics on the growth and size of major social media platforms. It argues that social media can help realtors reach new clients, build their brand, and generate more sales. The document then provides tips for realtors to use Facebook, Twitter, blogs, and LinkedIn as part of their social media strategy and marketing. It introduces social media marketing plans from Virtu-Assist that include setup and maintenance of various social media accounts.
Going for growth social media workshop june 2012Bua Marketing
This document provides an overview of social media and recommendations for business use. It discusses the popularity of Facebook, Twitter, and LinkedIn in Ireland. Benefits of social media include being targeted, low cost, and allowing direct engagement. Content should be useful, shareable, and relevant. Examples are given for sourcing images and video. The document also provides tips on social media strategies for each channel, including engaging audiences, building fan bases, running competitions and ads.
Five Things to Change in Your Social Media StrategyWebbed Marketing
This webinar covered key social media topics from 2011 and strategies for 2012. It discussed recent changes to Facebook, including timeline and increased use of ads. It emphasized measuring meaningful metrics like awareness, interest, and actions rather than just volume. Regarding Twitter, it suggested using hashtags, blocking spam, and focusing on real-time content. For influencer marketing, it said to build transparent, ongoing relationships rather than one-time pitches. General tips included taking time with new networks, focusing on Facebook and mobile, and optimizing a Google+ presence.
This document provides tips for building a successful social business. It emphasizes that social media is not a fad and allows for participation and sharing of content online. Businesses must engage in social media through creating useful content, starting conversations, and building relationships, as customers will discuss the business online whether or not they participate. Content should be consistent across diverse formats like pictures and videos. Social media is inclusive and requires engagement from all staff through sharing stories and regarding social media time as valuable for business. Websites should connect to social media platforms to drive traffic in both directions and engage fans to amplify business messages.
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
This document summarizes several popular social media platforms and how businesses can use them. It discusses Facebook for creating business pages and raising awareness through likes and shares. Twitter is summarized as a way to keep followers updated on offers, products, and company personality. Google+ allows for more direct relationships through hangouts and communities. YouTube, LinkedIn, Pinterest, Wikipedia, Reddit, and Tumblr are also overviewed for their business uses including video marketing, networking, visual sharing, becoming indexed in searches, content curation/promotion, and effortless sharing.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
This document provides an agenda and overview for taking social media to the next level. It discusses building audience through increasing engagement, evaluating posting frequency and timing, scheduling posts, and identifying influencers and hashtags. Content is emphasized as critical, recommending curation, original content like stories and photos, and keeping important information upfront. Visual branding is also covered, highlighting the importance of defining your voice for your audience and making your content more visual. Integrating social media with other areas like fundraising and crowdfunding platforms is briefly mentioned.