How To Get Started With Facebook Video Advertising Lesson #3 of 3 - Mari Smith and Animoto

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Video #3 of 3 How To Get The Most Out Of Facebook Advertising: Advanced Tips Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below: https://animoto.com/video-ads-for-facebook-mari-smith And, take Animoto for a test drive!! https://animoto.com

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@marismith @animoto
How To Get Started With
Facebook Video Advertising
by Mari Smith
1
Video #3 of 3
How To Get The Most Out Of Facebook Advertising:
Advanced Tips

@marismith @animoto
Facebook Ad Algorithms Know…
Are you a sophisticated advertiser or newbie?
Newbies:
Only use Boost button
Boost every post
Target fans only, every ad
$10 budget to reach 1M+ fans
No saved or custom audiences
2

@marismith @animoto
Improve Your Facebook Ad ROI
Sophisticated advertisers…
Install the Facebook Pixel + Standard Events
Retarget
Use Custom Audiences
Include Lookalikes
Use Ads Manager (or Power Editor)
And Business Manager
For objectives, use:
Traffic, Conversion, Products, &/or Leads
3

@marismith @animoto 4
Install the Facebook Pixel
“Over 90% of Fortune 500 companies are not
doing Facebook ads right!” @mixpo

@marismith @animoto
Facebook Custom
Audiences
Customer List (Email)
Video views
Page engagement
Facebook Lookalike
Audiences
6
Custom Audiences

@marismith @animoto
Retargeting
via Facebook Pixel
via engagement
Video views
Lead Ad
Canvas
Page
7
Retargeting

@marismith @animoto
Overly focused on sales
‘Shouting’ at people
Remember:
STORY telling
Human element
Personalize
8
Most Facebook Ads

@marismith @animoto
Not moderating comments
Not testing ads
Incorrect targeting
Frequency = too high (3-5 max)
Low budget & large audience
Not installing the pixel
9
Facebook Ads - Common Mistakes

@marismith @animoto
“Content is King…
but Engagement is
Queen and she rules
the house.” Mari Smith

@marismith @animoto 11
Video Ad Advanced Tips Summary
1. Install the Facebook pixel on
your website
2. Use Ads Manager
3. Create Custom Audiences
4. Retarget audiences
5. Avoid the popular mistakes!

@marismith @animoto
Facebook Video Workshop
12
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Video #2
How To Amplify Your Video Reach with Facebook Ads
Video #3
How To Get The Most Out Of Facebook Advertising:
Advanced Tips
Video #1
5 Keys for Creating Thumb-Stopping Facebook Videos

Video #2 of 3: How To Amplify Your Video Reach with Facebook Ads Watch this free workshop with Facebook marketing expert, Mari Smith. Mari shares practical tips that will help you get the most out of your marketing and ad dollars on Facebook. You can watch all three videos on the link below: https://animoto.com/video-ads-for-facebook-mari-smith And, take Animoto for a test drive!! https://animoto.com

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In this information-packed session, Mari Smith walks you through specific steps to overcome the challenge of diminishing organic reach on Facebook, leverage your own content and that of others ("OPC"), cultivate powerful relationships with influencers and superfans and provide exemplary customer service. === How To Build Powerful Relationships on Facebook and Beyond Relationship marketing has been around for eons; what’s changed in recent years is how we connect with our marketplace. Facebook, in particular, has created a fundamental paradigm shift in how we communicate and do business around the world. There is an art and science to using Facebook a) to foster power relationships with key influencers, and b) to reach the maximum potential audience and convert them into paying customers. In this dynamic session, social media thought leader and top Facebook marketing expert, Mari Smith, will show you: - how to connect with, and court, power influencers - proven organic ways to expand your reach and click-through rate - specific steps to growing your email list using Facebook - and much more!

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With Facebook's constant evolution, businesses around the globe have found it increasingly difficult to derive solid, measurable results from their marketing efforts on the #1 social network. In this information-rich session, Mari Smith – premier Facebook marketing expert and co-author of the book Facebook Marketing: An Hour A Day – reveals five proven strategies that will help to immediately boost your results and impact your bottom line. You'll end up with plenty of actionable tips and inspiration to breathe new life into your Facebook marketing approach. The result: increased customer engagement, more loyal fans, and much improved measurable growth. Key takeaways: * The two best ways to create viral buzz while generating quality leads (includes best practices) * A powerful fix to overcome the #1 fear that prevents brands and businesses from optimizing Facebook (when you apply this approach, sales will increase) *Three simple tweaks to make to your daily fan page posts that instantly increases your reach and results (get a leg up on your competition with these ideas)

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How To Get Started With Facebook Video Advertising Lesson #3 of 3 - Mari Smith and Animoto

1. @marismith @animoto How To Get Started With Facebook Video Advertising by Mari Smith 1 Video #3 of 3 How To Get The Most Out Of Facebook Advertising: Advanced Tips

2. @marismith @animoto Facebook Ad Algorithms Know… Are you a sophisticated advertiser or newbie? Newbies: Only use Boost button Boost every post Target fans only, every ad $10 budget to reach 1M+ fans No saved or custom audiences 2

3. @marismith @animoto Improve Your Facebook Ad ROI Sophisticated advertisers… Install the Facebook Pixel + Standard Events Retarget Use Custom Audiences Include Lookalikes Use Ads Manager (or Power Editor) And Business Manager For objectives, use: Traffic, Conversion, Products, &/or Leads 3

4. @marismith @animoto 4 Install the Facebook Pixel “Over 90% of Fortune 500 companies are not doing Facebook ads right!” @mixpo

5. @marismith @animoto 5

6. @marismith @animoto Facebook Custom Audiences Customer List (Email) Video views Page engagement Facebook Lookalike Audiences 6 Custom Audiences

7. @marismith @animoto Retargeting via Facebook Pixel via engagement Video views Lead Ad Canvas Page 7 Retargeting

8. @marismith @animoto Overly focused on sales ‘Shouting’ at people Remember: STORY telling Human element Personalize 8 Most Facebook Ads

9. @marismith @animoto Not moderating comments Not testing ads Incorrect targeting Frequency = too high (3-5 max) Low budget & large audience Not installing the pixel 9 Facebook Ads - Common Mistakes

10. @marismith @animoto “Content is King… but Engagement is Queen and she rules the house.” Mari Smith

11. @marismith @animoto 11 Video Ad Advanced Tips Summary 1. Install the Facebook pixel on your website 2. Use Ads Manager 3. Create Custom Audiences 4. Retarget audiences 5. Avoid the popular mistakes!

12. @marismith @animoto Facebook Video Workshop 12 Facebook: @marismith Twitter: @marismith Instagram: @mari_smith LinkedIn: marismith Web: marismith.com Video #2 How To Amplify Your Video Reach with Facebook Ads Video #3 How To Get The Most Out Of Facebook Advertising: Advanced Tips Video #1 5 Keys for Creating Thumb-Stopping Facebook Videos

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