LGBT Social Media Presentation - Photos and Video

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An outline and strategy for how to utilize photos and short-form video in reaching the LGBT community online via Facebook, Twitter, Snapchat, Vine and Instagram, including discussions on #hashtags and more.

3/29/2016 LGBT Social Media & Web 2.0 Marketing

Instagram, Snapchat, photos, videos and #hashtags in the LGBT World
@mattskal
#LGBTBiz
mattskal PinkBananaMedia
& mattskal
@mattskal
#TheLGBTExpo
mattskal mattskal mattskal

LGBT Online Marketing
Evolution of Online Activity
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
Facebook.com – Photos Connected with Business + Tagging
3/29/2016 LGBT Social Media & Web 2.0 Marketing

LGBT Online Marketing
Instagram – Photos Connected with Business + Hashtags
(both business and user-generated content)
3/29/2016 LGBT Social Media & Web 2.0 Marketing

LGBT Online Marketing
3/29/2016 LGBT Social Media & Web 2.0 Marketing
Photos – Unique Idea for promotion on social media

LGBT Online Marketing
Photos – be creative with photo tagging and event promotions
3/29/2016 LGBT Social Media & Web 2.0 Marketing
We took their photos and handed
them a business card-sized
promotional piece, pointing them to
the Facebook fan page to tag
themselves in the photo

LGBT Online Marketing
Photos – be creative with photo tagging and event promotions
3/29/2016 LGBT Social Media & Web 2.0 Marketing

LGBT Online Marketing
3/29/2016 LGBT Online & Social Media Marketing
Photos – Unique Idea for promotion on social media
Photo is taken and a printout is handed to them with identifying number for photo.
Program is fully optimized for smartphones and social media sharing, with
corporate sponsor branding prominent throughout the campaign.

LGBT Online Marketing
3/29/2016 LGBT Online & Social Media Marketing
Photos – Unique Idea for promotion on social media

LGBT Online Marketing
3/29/2016 LGBT Online & Social Media Marketing
Photos – Unique Idea for promotion on social media
You can see how photos were spread via social media using
Tagboard.com

LGBT Online Marketing
How to Choose #hashtags to use
Look at it as Search Engine
Optimization (SEO), but for
social media.
Options include:
- Region: #GayPalmSprings
- Theme: #GayTravel
- Unique: #CMITourism
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
3/29/2016 LGBT Online & Social Media Marketing
View #GayPalmSprings on TagBoard

LGBT Online Marketing
3/29/2016 LGBT Online & Social Media Marketing
View #GayResort on TagBoard

LGBT Online Marketing
3/29/2016 LGBT Online & Social Media Marketing
View #GayTravel on TagBoard

Social Media & Web 2.0
Posting of Social Media accounts
Makes it easy for resort and bar
patrons to include Dunes
Resort when they are:
• Checking in on FourSquare
• Checking in on Facebook
• Uploading and tagging
photos on Instagram
• Uploading and tagging
videos on YouTube and
Vine
3/29/2016 LGBT Social Media & Web 2.0 Marketing

Social Media & Web 2.0
Posting of Social Media accounts with Contest
3/29/2016 LGBT Social Media & Web 2.0 Marketing

Social Media & Web 2.0
Consolidation of Social Media Activity
Introducing RebelMouse.com
Consolidates Google Plus, Instagram, Twitter, Facebook, Tumblr and more into
one summary presentation for you and your viewers
3/29/2016 LGBT Social Media & Web 2.0 Marketing

LGBT Online Marketing
Photos Connected with Business + Hashtags
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
TIP: Posting directly versus using app to do multiple posts
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
Impact of Adding Images to Tweets
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
New in 2015 - Twitter “Quotes”
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
Another 140-character Space Saver - Tagging Users in Tweets
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
Updates to Photo Discovery on Instagram
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
Measuring Photo Performance – Creating Great Posts
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
LGBT Travel Companies using photos in their social media marketing
Out Adventures
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
LGBT Travel Companies using photos in their social media marketing
Outstanding Travel
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
LGBT Travel Companies using photos in their social media marketing
TwoBadTourists.com
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
LGBT Travel Companies using photos in their social media marketing
NomadicBoys.com
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
LGBT Travel Companies using photos in their social media marketing
GAYographer
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
LGBT Travel Companies using photos in their social media marketing
TravelsOfAdam.com
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
Tourism Australia and Instagram – the Art of Reposting
(Excerpts from their incredible presentation about Curated, User-
Generated Content)
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
Tourism Australia and Instagram
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
Other Examples of Reposting and Instagram
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
The World of Snapchat
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
The Business Value of Snapchat is in the Stories
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
Step by Step on Snapchat, including Download button
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
Share Photos & Video on Instagram and Vine
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
And voila, your posts are now on Instagram and Vine
3/29/2016 LGBT Online & Social Media Marketing
Since Vine is owned by Twitter, be sure to share
on Twitter as well… they post very well!

LGBT Online Marketing
And now there’s live video streaming – Periscope by Twitter
3/29/2016 LGBT Online & Social Media Marketing

LGBT Online Marketing
And now there’s live video streaming – Facebook Live
3/29/2016 LGBT Online & Social Media Marketing

Questions?
Matthew Skallerud
www.PinkBananaMedia.com
Matt@PinkBananaMedia.com
(323) 963-3653
Los Angeles | New York
3/29/2016 LGBT Online & Social Media Marketing

Hashtags, Social Media, Mobile Local Targeting and Programmatic LGBT Banner Ads We've added a new section to our presentation this year, highlighting some of the incredible, new opportunities in targeting your company's specific LGBT demographic online, whether that's in a specific neighborhood or region, as well as specific demographic characteristics such as "interest in gay travel", "enjoys spas and spa treatments" or "looking to buy a car within the next 30 days." We'll also touch on some of the more advanced topics in social media marketing available to us today, including influencers and hashtags, and how your company can put them to work to help maximize your social media outreach. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today. Social Media and Website Analytics - Integrated to Give Your Company the Strategic Edge Bringing this all together, we'll be touching on both social media and search engine optimization [SEO] analytics, bringing to light some of the latest [and most cost-effective] advances in measuring and monitoring your online marketing campaigns. You'll learn how to measure what posts are most effective, who in your network are your strongest influencers, and based on your website's search engine key words, how you rank and who is advertising in your competitive landscape [including how much they are paying per click, their total monthly budget and what ads are most effective for them].

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LGBT Social Media Presentation - Photos and Video

1. 3/29/2016 LGBT Social Media & Web 2.0 Marketing

2. Instagram, Snapchat, photos, videos and #hashtags in the LGBT World @mattskal #LGBTBiz mattskal PinkBananaMedia & mattskal @mattskal #TheLGBTExpo mattskal mattskal mattskal

3. LGBT Online Marketing Evolution of Online Activity 3/29/2016 LGBT Online & Social Media Marketing

4. LGBT Online Marketing 3/29/2016 LGBT Online & Social Media Marketing

5. LGBT Online Marketing Facebook.com – Photos Connected with Business + Tagging 3/29/2016 LGBT Social Media & Web 2.0 Marketing

6. LGBT Online Marketing 3/29/2016 LGBT Online & Social Media Marketing

7. LGBT Online Marketing Instagram – Photos Connected with Business + Hashtags (both business and user-generated content) 3/29/2016 LGBT Social Media & Web 2.0 Marketing

8. LGBT Online Marketing Instagram – Photos Connected with Business + Hashtags (both business and user-generated content) 3/29/2016 LGBT Social Media & Web 2.0 Marketing

9. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

10. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

11. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

12. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

13. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

14. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

15. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

16. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

17. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

18. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

19. LGBT Online Marketing 3/29/2016 LGBT Social Media & Web 2.0 Marketing Photos – Unique Idea for promotion on social media

20. LGBT Online Marketing Photos – be creative with photo tagging and event promotions 3/29/2016 LGBT Social Media & Web 2.0 Marketing We took their photos and handed them a business card-sized promotional piece, pointing them to the Facebook fan page to tag themselves in the photo

21. LGBT Online Marketing Photos – be creative with photo tagging and event promotions 3/29/2016 LGBT Social Media & Web 2.0 Marketing

22. LGBT Online Marketing 3/29/2016 LGBT Online & Social Media Marketing Photos – Unique Idea for promotion on social media Photo is taken and a printout is handed to them with identifying number for photo. Program is fully optimized for smartphones and social media sharing, with corporate sponsor branding prominent throughout the campaign.

23. LGBT Online Marketing 3/29/2016 LGBT Online & Social Media Marketing Photos – Unique Idea for promotion on social media

24. LGBT Online Marketing 3/29/2016 LGBT Online & Social Media Marketing Photos – Unique Idea for promotion on social media You can see how photos were spread via social media using Tagboard.com

25. LGBT Online Marketing How to Choose #hashtags to use Look at it as Search Engine Optimization (SEO), but for social media. Options include: - Region: #GayPalmSprings - Theme: #GayTravel - Unique: #CMITourism 3/29/2016 LGBT Online & Social Media Marketing

26. LGBT Online Marketing 3/29/2016 LGBT Online & Social Media Marketing View #GayPalmSprings on TagBoard

27. LGBT Online Marketing 3/29/2016 LGBT Online & Social Media Marketing View #GayResort on TagBoard

28. LGBT Online Marketing 3/29/2016 LGBT Online & Social Media Marketing View #GayTravel on TagBoard

29. Social Media & Web 2.0 Posting of Social Media accounts Makes it easy for resort and bar patrons to include Dunes Resort when they are: • Checking in on FourSquare • Checking in on Facebook • Uploading and tagging photos on Instagram • Uploading and tagging videos on YouTube and Vine 3/29/2016 LGBT Social Media & Web 2.0 Marketing

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45. LGBT Online Marketing LGBT Travel Companies using photos in their social media marketing TravelsOfAdam.com 3/29/2016 LGBT Online & Social Media Marketing

46. LGBT Online Marketing Tourism Australia and Instagram – the Art of Reposting (Excerpts from their incredible presentation about Curated, User- Generated Content) 3/29/2016 LGBT Online & Social Media Marketing

47. LGBT Online Marketing Tourism Australia and Instagram 3/29/2016 LGBT Online & Social Media Marketing

48. LGBT Online Marketing Tourism Australia and Instagram 3/29/2016 LGBT Online & Social Media Marketing

49. LGBT Online Marketing Tourism Australia and Instagram 3/29/2016 LGBT Online & Social Media Marketing

50. LGBT Online Marketing Tourism Australia and Instagram 3/29/2016 LGBT Online & Social Media Marketing

51. LGBT Online Marketing Tourism Australia and Instagram 3/29/2016 LGBT Online & Social Media Marketing

52. LGBT Online Marketing Tourism Australia and Instagram 3/29/2016 LGBT Online & Social Media Marketing

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61. LGBT Online Marketing The Business Value of Snapchat is in the Stories 3/29/2016 LGBT Online & Social Media Marketing

62. LGBT Online Marketing The Business Value of Snapchat is in the Stories 3/29/2016 LGBT Online & Social Media Marketing

63. LGBT Online Marketing The Business Value of Snapchat is in the Stories 3/29/2016 LGBT Online & Social Media Marketing

64. LGBT Online Marketing The Business Value of Snapchat is in the Stories 3/29/2016 LGBT Online & Social Media Marketing

65. LGBT Online Marketing The Business Value of Snapchat is in the Stories 3/29/2016 LGBT Online & Social Media Marketing

66. LGBT Online Marketing Step by Step on Snapchat, including Download button 3/29/2016 LGBT Online & Social Media Marketing

67. LGBT Online Marketing Share Photos & Video on Instagram and Vine 3/29/2016 LGBT Online & Social Media Marketing

68. LGBT Online Marketing And voila, your posts are now on Instagram and Vine 3/29/2016 LGBT Online & Social Media Marketing Since Vine is owned by Twitter, be sure to share on Twitter as well… they post very well!

69. LGBT Online Marketing And now there’s live video streaming – Periscope by Twitter 3/29/2016 LGBT Online & Social Media Marketing

70. LGBT Online Marketing And now there’s live video streaming – Facebook Live 3/29/2016 LGBT Online & Social Media Marketing

71. Questions? Matthew Skallerud www.PinkBananaMedia.com Matt@PinkBananaMedia.com (323) 963-3653 Los Angeles | New York 3/29/2016 LGBT Online & Social Media Marketing

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