Facebook LIVE Video Marketing - Part 3 of 4 AMPLIFY REACH & RESULTS - with BeLive.tv
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NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET. Today’s topic is, “AMPLIFY REACH & RESULTS - How To Fully Optimize Your Broadcasts!” I share my top tips—both organic and paid—on how to get the most out of your Live videos before, during and after your show!! See the live stream here: https://facebook.com/marismith/videos/10154826279800009/
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Facebook LIVE Video Marketing - Part 3 of 4 AMPLIFY REACH & RESULTS - with BeLive.tv
- 1. @MariSmith BeLive.tv AMPLIFY REACH & RESULTS by Mari Smith in Partnership with BeLive.tv 1 PART 4 of 4 Facebook LIVE Video Marketing How To Fully Optimize Your Broadcasts
- 2. @MariSmith BeLive.tv Set goals & benchmarks Build BUZZ Schedule? Share Embed on a web page Promote this page? Email Messenger & reminders Other social 2 Amplify: Pre-Show
- 3. @MariSmith BeLive.tv Comments are key! Ideas: Location? Mobile or desktop? Messenger bot comment trigger Contest Shares! 3 Amplify: During-Show
- 4. @MariSmith BeLive.tv First: Choose a great thumbnail Edit the description if needed Add a CTA button Mari’s Ninja tip Add captions Mari’s Ninja tip 4 Amplify: Post-Show
- 5. @MariSmith BeLive.tv Apply the Mari Method Allow between 1-24 hours post-show Maximize organic reach Allocate budget in Ads Manager Segment & test ads Check your results regularly Adjust as necessary 5 Amplify: Post-Show
- 6. @MariSmith BeLive.tv Download your Live video Upload to YouTube Use rev.com for transcripts $1/minute Upload SRT file to your Facebook Live Email follow up Messenger follow up Create a web page with embedded videos Edit & repurpose videos 6 Amplify: Post-Show additional steps
- 7. @MariSmith BeLive.tv Criteria: 2,000+ followers 300 concurrent viewers Live = >4 minutes Facebook will notify you! 7 Monetize with Ad Breaks
- 8. @MariSmith BeLive.tv 2,000 followers & 300 viewers Live for >4 minutes The $ icon turns on Take an ad break no more than every five minutes Viewers cannot skip ad breaks 8 Ad Breaks while live
- 9. @MariSmith BeLive.tv 9 Summary 1. Build buzz before your show. 2. Encourage comments during your show 3. Add captions & CTA button 4. Promote using Ads Manager 5. Email & Messenger follow up
- 10. @MariSmith BeLive.tv Video Training Series 10 Facebook: @marismith Twitter: @marismith Instagram: @mari_smith LinkedIn: marismith Web: marismith.com Part #1 of 4 PREPARATION & GEAR: Getting Started & Getting The Right Equipment Part #4 of 4 AMPLIFY REACH & RESULTS: How To Fully Optimize Your Broadcasts Part #2 of 4 CONTENT THAT CONVERTS: What To Say, and How To Generate Leads & Sales Part #3 of 4 CONDUCTING INTERVIEWS: Talk Show Tips, Visuals & More!
Editor's Notes
- See: https://www.facebook.com/business/help/2176888065869976 http://www.adweek.com/digital/facebook-is-making-its-biggest-play-to-improve-brand-safety-but-is-it-enough-to-gain-marketers-trust/ In April, Facebook opened up five categories where advertisers could choose to opt-out of showing ads within: Tragedy and conflict, mature, debatable social issues, gambling and dating.
- https://www.facebook.com/business/help/2176888065869976