This document discusses introducing Neem Sticks, a new oral hygiene product, to the Indian market. It provides an overview of the current oral care market in India, details on neem and the benefits of neem sticks. The marketing mix for neem sticks is outlined, targeting higher-income individuals over 35 in tier 1 and 2 cities. A SWOT analysis finds strengths in the product being 100% organic and environmentally friendly, though weaknesses include a higher price compared to other products and potential difficulties with consumer adoption.

1. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
Gateway to the healthier lifestyle and greener tomorrow

2. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
 Introduction: Oral Hygiene Market in India
 Market overview of Oral Hygiene Market
 What is Neem?
 Neem Sticks description
 Product benefits
 Value proposition
 Marketing mix
 Marketing segmentation & positioning
 SWOT analysis
 Conclusion

3. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
 According to a recent study on the Indian Oral Hygiene market
• Global oral care market presently estimated at US$12.6 billion
• Currently nearly 97% of the population in developed countries uses at least
one variety of toothpaste and 87% of this population, brushes twice daily
• In stark contrast, only 55% of the Indian population uses toothpaste
• Less than 15 percent of the Indian toothpaste users brush twice a day
• The Indian market remains largely untapped.
• The Indian oral care market is presently estimated at Rs. 4200 crores
• Toothpaste contributes the largest chunk, accounting for approximately 75%
of the total market. The toothpaste market is estimated at Rs 3100 crores
and is expected to reach Rs 3,226 crores by 2012.
• The toothpowder market, valued at Rs 472 crores, on the other hand, is
expected to drop to Rs 458 crores by 2012.
• The mouthwash market – an infant product segment for now -- is valued at
Rs 84 crores and is expected to reach Rs 90 crores by 2012.
• The toothbrush market is valued at Rs 550 crores
• The 40% of Indian population uses herbal methods like neem or babool sticks
for Oral Hygiene

4. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
55%
37%
6% 2%
Demographics
Toothpaste
Plant Sticks
Tooth Powder
Mouthwash

5. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
 Neem is an aboriginal tree found in countries like
Burma and India.
 Neem is used for manufacturing a number of natural
medicines, which do not have any side effects unlike
modern medicinal systems.
 Properties of Neem:
 Antiseptic
 Anti Pyretic
 Anti Inflammatory
 Anti Bacterial
 Anti Viral
 Anti Fungal
 Anti Parasitic

6. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
 Processed twigs of Neem tree
 100% Organic
 Evenly cut to sizes for individual use on a
daily basis
 Keep Fresh Paper packaging.
 Processed sticks with top bark removed for
easy brushing
 Organically purified and sterilized
 Corner smoothened for a harmless
brushing

7. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®

8. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
 Prevent and heal gum disease,
 Prevent cavities,
 Eliminate bacteria that cause cavities and
inflammation of the gums,
 Prevent bacteria from adhering to your
teeth (reduce plaque),
 Enhance mouth immunity in general
 Freshen the breath.

9. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
 Neem Sticks are grown in farms in an
organic manner
 100% safe and Chemical free
 Best remedy for killing germs and other
toxins
 Chewing Neem Sticks cleanses not only
mouth but your body as well
 They are freshly packed
 They are more hygienic compared to
toothbrushes

10. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
•Neem Sticks
•Evenly cut to size for
individual use
•Tier-I Cities
•Tier-II Cities
•Rs 0.25 per stick
•Psychological pricing
•Packaging:
‣Paper fresh
packaging
‣Available in packs
of 10,30,60 and
100 sticks
•Newspapers
Advertisements
•Word-of-mouth
•T.V commercials
•Dentist
recommendations
•Free samples given
along with existing
products

11. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
 The target segment would consist of
◦ SEC A & SEC B
◦ People of more than 35 years of age
 The products would be positioned in
◦ Tier-I cities (Delhi, Bangalore, Mumbai)
◦ Tier-II cities (Pune, Cochin, Vizag, Mangalore)

12. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
•Expensive compared to
other Oral Hygiene
products
•Product with a faster
Expiry date
•Difficult consumer
adaptation
•First movers
advantage
•Growing trend of
accepting herbal and
organic product
•Naturally flavor the
neem sticks
•Launch of a similar
product by Competitors
•Spurious products
•Unique Product
•100% Organic
•Environment Friendly
•100% vegetarian
•Non toxic

13. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®
 This product has got potential in the
current market.
 This product would appeal to the audience
due to the health aspect
 Lack of the completely natural products

14. Neem Sticks
a product of Himalaya Herbal Heatlhcare ®