Highonpower - Social Media Marketing.
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Objective of the entered work was to promote a tailor made cocktail menu and create social media and print creatives for the same. The illustrations had the perfect amalgam of humor and politics.
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The document discusses trends in the future of social media. Trend #1 is that social media will focus more on business rather than media. Traditionally companies owned products and consumers bought and owned them, but now companies own products and consumers rent them. Trend #2 is that the future will be radically transparent, with more personal information like social connections, locations, posts, records, and scores being publicly visible. Trend #3 is that the future will be serendipitous, with technology providing customized recommendations and experiences based on location, who you're with, past ratings, and other personalized data to improve experiences.
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1) Like - Create love stories showing a relationship between someone from each city to develop positive feelings. Short films and social media will be used.
2) Respect and Be Respected - Educate youth about each other's cultures through social media to foster understanding and respect.
3) Love - Encourage expression of love between the cities through sign language lessons with celebrities and photos on digital billboards.
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This document proposes a viral Valentine's Day campaign consisting of companion mobile apps for girls and guys. The girl's app would allow her to select a gift from ELLE and receive discounts for social sharing. The guy's app would quiz him on the girl's desired gift and provide gift options from ELLE to purchase. The campaign aims to drive sales on ELLE's ecommerce site through the apps and increase brand awareness on social media with a 3-week marketing push primarily on Facebook. Total estimated cost is Rs. 2 lakh.
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Findlay Evans Waterproofing with AIW - Article July 2019
Findlay Evans Waterproofing with AIW - Article July 2019MELBOURNE Commercial Waterproofers - Findlay-Evans Waterproofing
Comprehensive Guide to Balcony Waterproofing Repairs
Addressing Leaking Balconies, Roofs, and Rooftop Terraces
Leaking balconies, roofs, and rooftop terraces can cause catastrophic damage to structures below. Water leaks may cause not only aesthetic and superficial damage but can also compromise the structural integrity of the building envelope. If a failed waterproofing membrane is the cause, re-grouting or surface sealing is merely a temporary fix. Such band-aid methods will eventually fail, causing cracks in tiles, grout, and membranes as the balcony moves.
In many cases, failed membranes require a complete strip-off, structural repairs if needed, reinstallation of waterproofing, and a new finish surface. Key considerations in this process include the strength of the subfloor and screed, presence of substrate dips and hollows, correct balcony slope and fall, window and door frame installation, door threshold sealing, adequate drainage, and the potential for underlying pipe leaks. Existing tiling and expansion joints should also be assessed to determine their role in the balcony failure.
Waterproofing Preparation
Proper preparation is critical for any waterproofing membrane installation. The substrate must be clean, free of dirt and other contaminants. This involves vacuum cleaning and/or diamond grinding to ensure a smooth, dry, and debris-free surface. In some cases, washing the substrate may be necessary.
Waterproofing Detailing
Before installing a waterproofing system, construction features that interrupt the membrane layer must be adequately protected and sealed. This includes:
Perimeter Upturns: Attachment points for railings and balustrades, joints between horizontal and vertical surfaces, and structural and expansion joints. Sealant should be applied 15mm wide to all junctions, reinforced with polyester or fiberglass mat to a DFT of 1.2mm, 100mm above finished floor height, or 25mm above the water line. The membrane system should be installed 200mm onto balcony floor areas.
Door/Window Step Downs: Similar to perimeter upturns, apply sealant 15mm wide to all junctions, reinforced with fiberglass mat to a DFT of 1.2mm, ensuring the membrane system is installed 200mm onto balcony areas.
Drains & Floor Waste Details: All floor wastes should have a recessed leak control flange installed, primed with appropriate primer, and the membrane system installed as per specifications.
Waterproofing Installation: Australian Standards
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Type of Membrane: Use a flexible waterproofing membrane capable of withstanding normal cyclic fluctuations and ponding water.BU毕业证书挂科购买
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Findlay Evans Waterproofing with AIW - Article October 2018
Findlay Evans Waterproofing with AIW - Article October 2018MELBOURNE Commercial Waterproofers - Findlay-Evans Waterproofing
The construction industry is undergoing significant changes, particularly in waterproofing. Poor practices have caught the attention of regulators, and changes are coming soon. AIW will keep members informed about these developments. We aim to eliminate subpar contractors who compromise the industry with inadequate work.
Everyone makes mistakes occasionally, but persistent issues arise from those who consistently cut corners, using insufficient materials in unsafe conditions. These practices must end.
Summer Waterproofing Challenges
As summer approaches, common questions arise regarding membrane application in hot or humid conditions:
Is it too hot or humid to apply a membrane?
Will blistering occur?
How to address blistering if it happens?
Should a warranty be issued for such membranes?
Applying membranes in inappropriate conditions often leads to failures. It’s crucial to consider the long-term repercussions of these decisions. Consult your membrane supplier for guidance and ensure you ask the right questions. Industry peers are often willing to help.
Project Reference: QLD Public Hospital
Overview
Property Type: QLD Public Hospital
Contractor/Applicator: Waterstop Solutions
Testing: International Leak Detection Australia (ILD)
Category: Membrane Renewal
Products Used: A specialized bitumen-modified highly flexible waterproofing membrane installed in multiple layers over a moisture barrier primer system.
Project Details: The project involved renewing the waterproofing membrane on two leaking concrete tanks, critical for the hospital’s fire sprinkling system. Challenges included identifying all leaks and adhering to noise and downtime restrictions. The solution involved thorough surface preparation and the use of a compatible, highly flexible membrane, ensuring long-term effectiveness and compliance with Australian Standards.
AIW at Bayset Construction Trade Day
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Findlay Evans Waterproofing with AIW - Article November 2017
Findlay Evans Waterproofing with AIW - Article November 2017MELBOURNE Commercial Waterproofers - Findlay-Evans Waterproofing
Advancing Waterproofing Expertise with AIW
Waterproofing Melbourne and beyond, the Australian Institute of Waterproofing (AIW) is proud to introduce an innovative commercial waterproofing course. Developed in collaboration with the Master Builders Association Vic, this course, led by Andrew Golle, is tailored for project managers overseeing balcony waterproofing, roof waterproofing, and concrete repair. Paul Evans emphasizes the critical nature of these roles in preventing costly post-construction issues. Private sessions for building supervisors are now available, addressing common mistakes due to poor applications and cost-cutting measures.
The course covers essential topics, including product selection, surface preparation, and the importance of basement waterproofing. Paul Evans highlights the recurring problems seen in the industry, where inadequate training and oversight lead to significant issues, from retaining wall waterproofing to lift pit waterproofing.
In response to these challenges, the AIW is developing a "Below Ground Waterproofing Standard" specific to Australia, inspired by UK standards. Paul Evans calls for industry-wide collaboration to ensure the standard encompasses diverse methods and materials, ultimately enhancing the quality and longevity of waterproofing work.
By equipping supervisors and builders with the right knowledge, AIW aims to improve the overall standard of waterproofing practices, reducing the risk of failures and the subsequent mental and financial stress on homeowners. This proactive approach is crucial for the sustainability and reliability of waterproofing in construction projects across Australia.Best CRH Sustainability online available
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Findlay Evans Waterproofing with AIW - Article November 2019
Findlay Evans Waterproofing with AIW - Article November 2019MELBOURNE Commercial Waterproofers - Findlay-Evans Waterproofing
Floor Waste Requirements for Bathrooms in Australia
Waterproofing Melbourne and the entire construction industry must stay updated with the latest amendments to the Australian Standard AS3740 and the National Construction Code (NCC). Recent changes emphasize floor waste requirements and fall requirements in bathrooms, which are crucial for maintaining high standards of commercial waterproofing and other waterproofing practices.
Scope
The amendments clarify the waterproofing of wet areas within residential buildings across various states, including New South Wales, Queensland, and Western Australia. The NCC, a performance-based code, includes Volumes 1 and 2 (Building Code of Australia) and Volume 3 (Plumbing Code of Australia).
Legislation Overview
The NCC provides the minimum necessary standards for safety, health, sustainability, and amenity in building and plumbing legislation across Australia. It is divided into performance requirements and allows for compliance through Deemed-to-Satisfy Provisions or alternative solutions.
BCA Volume 1
F1.7 Waterproofing of Wet Areas: Ensures wet areas in buildings are adequately waterproofed to prevent damage and maintain safety.
F1.11 Floor Grading: In Class 2 or 3 buildings or Class 4 parts of a building, bathroom or laundry floors located above a sole occupancy unit or public space must be graded to prevent water spillage.
BCA Volume 2
Performance Requirement P2.4.1: Addresses waterproofing of wet areas in Class 1 and 10 buildings, specifying that these areas must meet specific performance criteria to ensure effective waterproofing.
Floor Waste and Grading Requirements
The NCC Volume 1 and 2, along with the Australian Standard, provide performance requirements for waterproofing elements in wet areas. However, the BCA Volume 2 does not mandate floor waste installation in Class 1 buildings, such as single dwelling houses, except for rooms with wall-hung urinals. The floor in these buildings does not need to be graded to a floor waste gully, even if one is present.
In contrast, Class 2, 3, or 4 buildings with bathrooms or laundries located above other sole occupancy units or public spaces require floor waste installations to prevent water from entering the spaces below. The floors in these areas must be graded to the floor waste.
Importance of Compliance
Compliance with these standards is critical for preventing waterproofing failures, which can lead to significant post-construction issues, including structural damage and health hazards. Ensuring proper waterproofing in areas like basement waterproofing, retaining wall waterproofing, and lift pit waterproofing is essential for the longevity and safety of buildings.
The Role of Training and Education
Paul Evans highlights the importance of ongoing training and education in the waterproofing industry. By staying informed about legislative changes and best practices, professionals can improve the quality of their work and reduce the risk of defects. Check SIM Owner Details | +447490809237 | Sim Details in Pakistan
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Findlay Evans Waterproofing with AIW - Article November 2019
Findlay Evans Waterproofing with AIW - Article November 2019
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Check SIM Owner Details | +447490809237 | Sim Details in Pakistan
Highonpower - Social Media Marketing.
- 1. High On Power 2015 Case Study Client: High Ultra Lounge Vertical: Leisure Key Services: Food & Beverage, Lifestyle, Luxury
- 2. Category 17) Design Abby Sub-Category O)Use of Illustration
- 3. OBJECTIVE Objective of the entered work was to promote a tailor made cocktail menu and create social media and print creatives for the same. The illustrations had the perfect amalgam of humor and politics. They were represented with the caricatures of ten most influential political leaders around the world.
- 4. CREATIVE SOLUTION ONLINE • Facebook • Twitter • Whatsapp • LCD OFFLINE • Standee • Backdrop • Menu • Tickets • Cut out
- 6. Branding High On Power Logo We decided to give High Logo a powerful makeover. Power is all about being on top, so we implemented this idea. How? By placing two tall cocktail glasses connected by the classic High red dash. The logo was used for all the Facebook posts and acted as an identity solely dedicated to the event.Thus branding itself as an event.
- 16. STANDY We carried forward the social media campaign to print, with the aim of creating a high recall value. The standee creative focused on the ten leaders of the world trying to get their share of limelight. Proving that politics can be more intoxicating than a good drink.
- 17. BACKDROP The backdrop focused on exhibiting the chosen ten leaders of the world around the copy “Politics is all about Power!”
- 18. MENU Ten world leaders, ten personalities, all translated into ten stunning cocktails. Simple! So when you take that first sip, you will find ringing similarities to those eminent characters. How amazing is that? Every cocktail was unique and well put together so choosing one was a herculean task.
- 19. CUT OUTS The caricature cut outs of the ten political leaders were placed at High Ultra Lounge to create the environment and feel of being high on power. The presence of these life size cut outs generated many laughs and was also perfect for a selfie opportunity.
- 21. EVENT The buzz for the event was heightened all the more when tickets were out for sale for the stand up comedy show by Sundeep Rao and Sorabh Pant. The show was named “Highly Politically Incorrect” and the tickets were sold on bookmyshow.com. It was a complete sell out and the show was a huge success.
- 22. Digital Facebook Posts Creatives Following the theme of Highly Politically Incorrect’, we created a series of Facebook posters that used the leaders of the world, supported by copy such as “Politics is all about Power!”. The rest of the creatives showed ten leaders of the world with a drink in their hand along with a witty copy relating to the same. The details of the event were also shared in these posters.
- 24. Digital Whatsapp/LCD These followed the same treatment as the timeline cover, allowing a strong recall of the social media campaign. Whatsapp Creative
- 25. LCD Creative
- 26. The Result The use of illustrations made the event even more popular due to the funny take on politics mixed with humor. The audience loved the combination of the political leaders and each of them having their own signature drink. 200K Reach 950 Likes 12K Post Clicks
Editor's Notes
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