Sobha Dream Series have realized that dreams of bringing international quality within the reach of an entirely new category of buyers - young families, executives, professionals and others seeking to buy their first home

1. CASE STUDY
Oct 2015-March 2016

2. About Brand
• Sobha Ltd is one of the most trusted brand in Inda as
well as overseas For 20 years, the name Sobha has
been a virtual guarantee of high quality and prompt
delivery, earning trust from home owners
everywhere.

3. Objective
• Sobha Dream Series have realized that dreams of
bringing international quality within the reach of an
entirely new category of buyers - young families,
executives, professionals and others seeking to buy
their first home. Sobha Dream Series homes do this
through the use of advanced precast technology and
massive scale. In this way, we will help fulfill their
deepest aspiration: To own a home now, one they
can always be proud of.

4. The main objective for marketing SDS was:
• Create Brand awareness
• Creating more reach and engagement
• Providing information about project and
offerings
• Increasing the footfall into the project location
• Sell the project.

5. GEEK SOLUTIONS ?
Scope Of Work
- Social Media
- Search Optimization
- Website Maintenance
- ORM
- Digital Media Buying

6. FACEBOOK POSTS
• Creative post decks were made on a monthly
basis. These posts were posted daily and if
there were any festivals or holidays, generic
posts were created for those particular days as
well.

7. OCTOBER 2015

9. NOVEMBER 2015

11. DECEMBER 2015

12. Festive Creative

13. JANUARY 2016

15. FEBRAURY 2016

17. MARCH 2016

19. EVENTS

20. Privilege Event with live updates from
FEVER-104 FM

21. Movie Night
• A movie was screened
for the privileged Sobha
owners. Families came
together to enjoy a
special evening.

22. Privilege
A walk through of the Sobha Dream Acres Experience
Centre

23. This was a on-ground sport
event that was organized by
Sobha Dream Series in
December 2015. Involved
Sobha property owners
participating in a fun game of
Bubble Soccer at the venue.
Bubble Soccer Event

25. YouTube Promotion
Video of Bubble Soccer
event
Link:
https://www.youtube.com
/watch?v=T4b4vyxH_ig

26. Results

27. Performance-Facebook
KPIs February
Lifetime total Likes 16142
New likes 2869
Total unlikes 105
Total reach 4891455
Total engagement 308847
Total Paid Reach 4552638
Total Impressions 9224804
Total negative feedback 321

28. Likealyzer review