On the first weekend of October, the world celebrates Oktoberfest, a fest dedicated to Beer and good times. The fest originated in Germany and eventually spread all over the globe

1. High Oktoberfest 2015
A Case Study
Client: High Ultra Lounge
Vertical: Hospitality
Key Services: Social Media, Print, Branding

2. The Challenge
On the first weekend of October, the world celebrates
Oktoberfest, a fest dedicated to Beer and good times.
The fest originated in Germany and eventually spread all
over the globe. High Ultra Lounge, one of the best party
destinations in Bangalore, was hosting an Oktoberfest for
Bangalore’s Beer lovers.
For the same, they required us to create social media
creatives that would promote the fest and generate
interest. The idea was to have creatives that expressed
Beer, Beer and more Beer!

3. The Approach
It was time to get loaded on Beer! (not literally, well not at
work!) We put on our research caps and directed our
minds to Oktoberfest. Once we had a clear idea of what
the fest was all about, we started developing ideas that
communicated Beer fest in unique and creative ways.

4. THE IMPLEMENTATION
Oktoberfest 2015

5. Digital
• Facebook Event Details Posts
Tweaking Kingfisher
Premium’s tagline – “The King
of Good Times” to The King of
High Times,” we created a
series of Facebook posters
that used visual elements such
as Beer Mugs and Pitchers. We
also used creative routes such
as
- Changing the lyrics of the
famous Beatles song “All You
Need Is Love” to “All You Need
Is Beer.
- Showing the High building
within a pitcher of Beer and
supporting it with the copy
“Been HIGH Yet?”

6. • Facebook Event Details Post

7. Digital
Facebook Timeline Cover
We created a timeline cover
that represented the theme
and spirit of Oktoberfest.
The timeline also highlighted
the main details of the event.