For the Great Gatsby Night held in May 2014, we took inspiration from the art deco style popular in the 1920s. The same style was used in The Great Gatsby movie posters and as a result became a trademark visual for anything related to Gatsby

1. The Great Gatsby Party
A Case Study
Client: High Ultra Lounge
Vertical: Hospitality
Key Services: Social Media, Print, Branding

2. THE CHALLENGE
The 2013 film, The Great Gatsby gained a lot of popularity for its
depiction of the ‘Roaring Twenties’. Everyone was taken by the
glamorous and flamboyant lifestyle showcased in the film. High
Ultra Lounge wanted to give its guests the opportunity to relive the
1920’s in all its glory. So they decided to host a Great Gatsby
Themed Party. For the same, they required us to create social
media and print creatives, that would promote the party and
generate interest. High Ultra Lounge emphasized on all creatives
being classy and representing the 1920’s era perfectly.
Note: High Ultra Lounge hosted two Great Gatsby Themed parties, one on 30th May 2014; following its
success, they hosted another one on New Year’s Eve 2015, with the aim to be a New Year party
different from the rest.
We were responsible for the creatives of both these parties.

3. THE APPROACH
The Great Gatsby New Year Party 2015
We set ourselves on a research spree that focused on the 1920’s
lifestyle, covering aspects such as party décor and dressing styles.
We spent time referring to the movie, to get a proper
understanding of what a Gatsby party looks and feels like. We
focused on ideas that expressed class and extravagance, through a
combination of the 1920’s and the current times. The key was to
have visuals and copy that grabbed attention, generated interest
and stayed true to the theme.

4. THE IMPLEMENTATION
The Great Gatsby New Year Party
Dec 2015

5. Branding
Central Visual Mnemonic
We created a grand
mnemonic that represented
the Great Gatsby theme
perfectly . It used black and
gold elements, colours that
the movie made popular. The
mnemonic expressed
extravagance and class,
exactly what the party was all
about.
The mnemonic was used for
all the collaterals and acted as
an identity solely dedicated to
the event.

6. Digital
Facebook Teasers
We created a series of classy
teasers with vintage 1920
elements that hinted at The
Great Gatsby New Year Party
without being too obvious.
We used copy that intended
to create curiosity, and visual
elements that engaged and
attracted the viewer.

7. Digital
Party?’Facebook Event Details Posts
The final event posts depicted
models from the current times,
dressed up in 1920’s classy,
extravagant attire, supported
by copy such as “Classy People
Call For Classy Parties!” and
“One’s Never Too Overdressed
For A Gatsby Party!”. We also
created posts dedicated to
‘How to dress up for a Gatsby
Party?’ This made the posts
more attractive as compared
to posts that would only
provide event details.

8. Facebook Event Details Posts

9. Digital
Party?’Facebook Timeline Cover
We created a timeline cover
where the central mnemonic
was the main focus, supported
by the visual of an elegant
couple that was classy yet
modern.
The timeline cover was also
designed to highlight the main
details of the event.

10. Digital
Party?’Whatsapp/LCD Creative
These followed the same
treatment as the timeline
cover, where the central
mnemonic was given focus.
The adaptations from social
media creatives allowed the
creation of high recall value.
LCD Creative

11. Party?’
Whatsapp Creative

12. Print
Hoarding-Backdrop-Standee-
Tickets
We carried forward the social
media campaign to print, with
the aim of creating a high
recall value.
All the print collaterals
showcased the central
mnemonic, along with main
event details; supported by the
visual of a classy yet modern
couple.
Hoarding

13. Standee
Ticket

14. Backdrop

15. The Result
30870 Reach
1162 Likes
9 Shares
1188 Post Clicks

16. THE APPROACH
Great Gatsby Night May 2014
For the Great Gatsby Night held in May 2014, we took inspiration from
the art deco style popular in the 1920s. The same style was used in
The Great Gatsby movie posters and as a result became a
trademark visual for anything related to Gatsby. We spent time
going through various art deco styles, and used the knowledge
gained to create striking creatives that were minimalistic, yet
impactful. We maintained the black and gold colour scheme to
create a direct connection to Great Gatsby.

17. THE IMPLEMENTATION
The Great Gatsby Party
May 2014

18. Digital
Party?’Facebook Event Details Posts
We created classy event detail
posts for Facebook that used
unique art deco elements and
maintained an overall black
and gold colour scheme. The
idea was to keep it simple but
striking, and also create a
connection to the existing
Great Gatsby imagery.

19. Digital
Party?’Facebook Timeline Covers
We created two timeline
covers for the event. The first
one was a teaser, aimed at
generating curiosity among
followers. The visual elements
hinted at the Great Gatsby
without being direct. The
second one focused on the
details of the event.