SlideShare a Scribd company logo
How
GREAT MARKETERS
Win at Digital Advertising
p.2 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
Many marketers use
digital advertising to
help them compete in
today’s marketplace.
p.3 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
But they often feel
defeated when digital
advertising fails to
achieve the results
they’ve hoped for.
p.4 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
GREAT marketers know
that to win at digital
advertising, they need an
integrated strategy.
p.5 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
Just like they use for
their content.
p.6 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
Each advertising platform
offers unique benefits …
p.7 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
and GREAT marketers
use insights to select the
platform that will best
reach their audience.
p.8 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
GREAT marketers also
map their advertising
tactics to specific KPIs.
p.9 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
Whether they’re using
boosted Facebook posts
to encourage
engagement …
p.10 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
remarketing tactics
to keep their brand
top-of-mind ...
p.11 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
or paid search to
entice users to click
and convert ...
p.12 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
GREAT marketers
constantly review tactics
to ensure they’re driving
toward KPIs.
p.13 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
GREAT marketers also
know that digital
advertising isn’t just a tool
for increasing conversions.
p.14 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
So they use digital
advertising to guide
them through the
buyer’s journey.
p.15 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
GREAT marketers know
that digital advertising
takes time and effort ...
p.16 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
and perhaps some
help from a friendly face ...
p.17 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
But the GREATEST of all
marketers know that to
win at digital advertising,
they need to fail from
time to time ...
p.18 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
and they use what they
learn to keep driving
toward success.
p.19 How GREAT Marketers Win at Digital Advertising
TopRank
Marketing
®
Because after all, trial
and error is how we
learn best.
Even the GREATEST marketers need a little coaching
sometimes. We’re here for you!
Contact Us to Get Started
TopRank
Marketing
www.toprankmarketing.com
877-872-6628
TopRank
Marketing
®
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How GREAT Marketers Win at Digital Advertising

  • 1. How GREAT MARKETERS Win at Digital Advertising
  • 2. p.2 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® Many marketers use digital advertising to help them compete in today’s marketplace.
  • 3. p.3 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® But they often feel defeated when digital advertising fails to achieve the results they’ve hoped for.
  • 4. p.4 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® GREAT marketers know that to win at digital advertising, they need an integrated strategy.
  • 5. p.5 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® Just like they use for their content.
  • 6. p.6 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® Each advertising platform offers unique benefits …
  • 7. p.7 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® and GREAT marketers use insights to select the platform that will best reach their audience.
  • 8. p.8 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® GREAT marketers also map their advertising tactics to specific KPIs.
  • 9. p.9 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® Whether they’re using boosted Facebook posts to encourage engagement …
  • 10. p.10 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® remarketing tactics to keep their brand top-of-mind ...
  • 11. p.11 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® or paid search to entice users to click and convert ...
  • 12. p.12 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® GREAT marketers constantly review tactics to ensure they’re driving toward KPIs.
  • 13. p.13 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® GREAT marketers also know that digital advertising isn’t just a tool for increasing conversions.
  • 14. p.14 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® So they use digital advertising to guide them through the buyer’s journey.
  • 15. p.15 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® GREAT marketers know that digital advertising takes time and effort ...
  • 16. p.16 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® and perhaps some help from a friendly face ...
  • 17. p.17 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® But the GREATEST of all marketers know that to win at digital advertising, they need to fail from time to time ...
  • 18. p.18 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® and they use what they learn to keep driving toward success.
  • 19. p.19 How GREAT Marketers Win at Digital Advertising TopRank Marketing ® Because after all, trial and error is how we learn best.
  • 20. Even the GREATEST marketers need a little coaching sometimes. We’re here for you! Contact Us to Get Started TopRank Marketing www.toprankmarketing.com 877-872-6628
  • 21. TopRank Marketing ® If you found this short story helpful, simply click the icons to share on your favorite social networks.