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Digital marketing
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- 3. Learnhow todomarketingonline Boost websitetraffic Generate potentialleads & increase sales revenue with better brandawareness. Just like experts and agencies do.
- 4. Become A Go o g l e &Facebook Certified P r o f e s s i o n a l 6 Adwords Certification- To become AdWords Certified, you'll need to pass the AdWords Fundamental exam and one more AdWords exam. DSIM will prepare and help you to clear all these exams - One Training Program - 9Certifications It is only skills and not degree that can help you grow. But if you are one of those individuals who believe in getting certified along with skills then we have got you covered. After completion of the training not only will you become an expert in digital marketing but you will also be a Google & Facebook certified professional. Video Advertising ShoppingAdvertising Mobile Advertising Adwords Fundamental Search Advertising DisplayAdvertising Google Analytics Certification FacebookCertifications Industry Recognized DSIMCertificate Google AnalyticsCertificate Google Adword Certificate YOUR NAME is hereby awarded this certificate of achievement for the successful completion of the Google Aanlytics certification exam. Analytics Certification VALID THROUGH MM/DD/YY YOUR NAME is hereby awarded this certificate of achievement for the successful completion of the Google AdWords certification exams. AdWords Certification AdWords Certification VALID THROUGH MM/DD/YY Mobile Advertising Certificate Shopping Advertising Certificate VALID THROUGH MM/DD/YY YOUR NAME is awarded this certification for passing the Adwords Fundamentals and Mobile Advertisingexams. Mobile Advertising Certification VALID THROUGH MM/DD/YY YOUR NAME is awarded this certificate for passing the AdWords Fundamentals and Shopping Advertisingexams.
- 5. The all-in-one websiteconversionapp (Lead capture lightbox, Page takeover leadcapture, Squeeze pagebuilder) INR5265/- Content buildertool INR4,355/- SEOsoftware INR13,200/- Become a google& facebook certified professional Tools for ecommercewebsite INR1,999/- Web browser notification tool INR26,910/- Landing page buildertool INR4,355/- WordPresstheme INR3,185/- Lead captureplugin INR4,355/-
- 6. Training Process Thetrainingstarts withDigitalMarketing Overviewwhereinyou learn the basics of digital marketingthat helpyou builda strong base forthe practical sessions thatfollow. Then,to provide hands-on-practical exposureyoucreate a website. The purpose behind creatinga website is to provideyoua practical exposureof every component. AtDSIM, you are notjustlearningdigitalmarketing,youare actuallydoingit. Once aredonewith the basics i.e.yourwebsite isupandrunning,the trainingkick starts to more advanced moduleswhereinyoulearnSEO, PPCAdvertising,GoogleAnalytics, E-mail marketing,MobileWeb Marketing and OnlineAdvertising. Anotherinterestingcomponentinthistrainingprogramis Social Media Marketing comprisingof Facebook,Twitter,LinkedIn,VideoandViralmarketing. Keeping modernday business requirementsinmind,thistraininghas a very important component,i.e.,Lead generationforbusiness. Underthiscomponent,younot onlylearn how to generatepotential business leads but,also how to convert those leads into sales andincrease yourbusiness revenue. Our team of renowned Affiliate marketers will train and share tips and tricks on how you can make money online with Affiliate Marketing andAdSense Blogging. So, thismeans you can mintmoneyonlineanytime, as a part-time orfull-time freelancer…Allyou needis a laptopandan internetconnection! Once your trainingis over andyouare well versed practically with all the components, you are awarded an industry recognized certification from DSIM andgain advantage withourfreejobassistance thathashelpedmanyjobseekers find their dream job in the burgeoning digital marketing industry. 1 3 5 2 4 6
- 7. What youlearn? SearchEngine Advertising SocialMedia Marketing WebsitePlanning &Creation DigitalMarketing Overview SearchEngine Optimization Email Marketing Ecommerce Marketing Google Analytics Mobile Marketing OnlineDisplay Advertising Affiliate Marketing Making MoneyVia Adsense &Blogging Content Marketing LeadGeneration ForBusiness How to Grab Freelancing Projects OnlineReputation Management Creating Internet MarketingStrategy The only digital marketing training program where you get in-depth knowledge of all the 17 modules of digital marketing with practical hands-on exposure. Become a Google & Facebook Certified Professional ( 1 Training Program - 9 Certifications )
- 8. 01 What ismarketing? What isdigital marketing? Understanding Marketing Process Why Digital Marketing Wins Over traditional Marketing ? Understanding Digital Marketing Process Increasing Visibility What is visibility? Types of visibility Examples ofvisibility Visitors Engagement What isengagement? Why it is important? Examples ofengagement Bringing TargetedTraffic Inbound Outbound Converting Traffic into Leads Types of Conversion Understanding Conversion Process Retention Why it isImportant? Types ofRetention Performance Evaluation Why it is Important? Tools Needed Digital Marketing Overview
- 9. 02 Website Planning Understanding Internet Differencebetween Internet & web Understanding websites Understanding domain names & domain extensions What is web server & web hosting Different types of web servers Different types of websites Based on functionality Based on purpose Planning & Conceptualising a Website Booking a Domain Name & webhosting Adding domain Name to web Server Adding webpages & content Adding Plugins Building website using CMS in Class Identifying objective of website Deciding on Number of Pages Required Planning for Engagement Options Creating Blueprint of Every webpage Best & Worst Examples & Creation (12 Hours)
- 10. 03 What is emailmarketing? How emailworks? Challenges faced in sending bulk emails How to over come these challenges? Types of email marketing- Opt-in & bulk emailing What is opt-in email marketing? Setting up email marketing account Best platforms to do opt-in email marketing Setting up lists & web form Creating a broadcast email What are auto responders? Setting up auto responders How to do bulk emailing? Best practices to send bulk emails Tricks to land in inbox instead of spam folder Top email marketing software’s & a glimpse of how to use them Improving ROI with A/B testing “Personalisation – It’s not about first or last name. It’s all about relevant content.” Email Marketing(6 Hours)
- 11. 04 Understanding lead generationfor business Why lead generation is important? Understanding landing pages Understanding thank-youpage Landing page vs website Best practices to create a landing page Best practices to create a thank-you page Practical exercise- Creating a landing page Types of landing pages Reviewing landing pages created by trainees What is A/B testing? How to do A/B testing Selecting landing pages after A/B testing Converting leads into sales Creating lead nurturing strategy Understanding lead funnel Steps in leads nurturing “Ratherthansittingatatradeshowtableforhoursonend,orsettingupa displayinhopesthattargetedconsumerswillcompleteaform,youcan have leadsgenerated andsenttoyouusingthe Internet.” Lead Generation For Business(9 Hours)
- 12. 05 PPC Advertising Google Adwords GoogleAdwordsOverview Understanding inorganic search results Introduction to Google adwords & PPC advertising Overview of Microsoft Adcenter (Bing & Yahoo) Setting up Google adwords account Understanding adwords account structure Campaigns, Adgroups, Ads, Keywords, etc Types of Advertising campaigns- Search, Display, Shopping & video Difference between search & display campaign Understanding Adwords Algorithm How does adwords rank ads Understanding adwords algorithm (adrank) in detail with examples What is quality score Why quality score is important What is CTR? Why CTR is important? Understanding bids Creating Search Campaigns Types of Search Campaigns - Standard, All features, dynamic search & product listing Google merchant center. Creating our 1st search campaign Doing campaign level settings Understanding location targeting Different types of location targeting What is bidding strategy? (12Hours)
- 13. 0 5 PPC Advertising GoogleAdwords Importance ofCTR in optimization How to increase CTR Importance of quality score in optimization How to increase quality score Importance of negative keywords in optimization Evaluating campaign stats Optimizing with conversion report Optimizing with keywords Optimizing performing keywords Optimizing non performing keywords How to decrease CPC Analyzing your competitors performance Creating Display Campaign Types of display campaigns- All features, Mobile app, Remarketing, Engagement Creating 1st display campaign Difference in search & display campaign settings Doing campaign level settings Understanding CPM bid strategy Advance settings Ad-scheduling Ad-delivery Understanding ads placement Creating diff. adgroups Using display planner tool Finding relevant websites for ads placement Creating text ads Creating banner ads using tools Uploading banner ads Optimizing Display Campaign Remarketing What is remarketing? Setting up remarketing campaign Creating Remarketing lists Advanced Level list creation Custom audience Understanding different types of bid strategy Manual Auto Advanced level bid strategies Enhanced CPC CPA What are flexible bidding strategies? Understanding flexible bidding strategy Pros & Cons of different bid strategies Understanding ad-extensions Types of ad-extensions Adding ad-extensions in our campaign Creating adgroups Finding relevant adgroups options using tools Creating adgroups using tool Understanding keywords Finding relevant keywords Adding keywords in ad-group Using keyword planner tool Understanding types of keywords Board, Phrase, exact, synonym & negative Examples of types of keywords Pros and cons of diff. types of keywords Creating ads Understanding ad metrics Display & destination URL How to write a compelling ad copy Best & worst examples of ads Creating ads Tracking Performance/Conversion What is conversion tracking? Why is it important How to set up conversion tracking Adding tracking code in your website Checking conversion stats Optimizing SearchCampaigns How to optimize campaigns at the time of creation? Optimizing campaign via adgroups
- 14. 0 6Introduction to Googleanalytics HowGoogle analyticsworks Understanding Google analytics accountstructure Understanding Google analytics insights Understanding cookie tracking Types of cookie tracking used by Google analytics Starting with Googleanalytics How to set up analytics account How to add analytics code in website Understanding goals and conversions How to setupgoals Understanding different types of goals Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate How to set up funnels in goals Importance offunnels How to integrate adwords and analytics account Benefits of integrating adwords & analytics Measuring performance ofmarketing campaigns via Google analytics What is linktagging How to set up link tagging Understanding filters &segments How to set up filters & segments How to view customized reports Monitoring traffic sources Monitoring trafficbehavior Taking corrective actions ifrequired Google Analytics(6 Hours)
- 15. 07 What is socialmedia? Understandingthe existing Social Media paradigms & psychology How social media marketing is different than others Forms of Internet marketing Facebook marketing Understanding Facebook marketing Practical session 1 Creating Facebook page Uploading contacts for invitation Exercise on fan page wall posting Increasing fans on fanpage How to do marketing on fan page (with examples) Fan engagement Important apps to do fan page marketing Facebook advertising Types of Facebook advertising Best practices for Facebook advertising Understanding facebook best practices Understanding edgerank and art of engagement Practical Session 2 Creating Facebook advertising campaign Targeting in ad campaign Payment module- CPC vs CPM vs CPA Setting up conversion tracking Using power editor tool for adv. Advance Facebook advertising using tools like Qwaya Social Media Marketing(21 Hours)
- 16. 07Social Media Marketing Linkedin Marketing Whatis linkedIn? Understanding LinkedIn Company profile vs Individual profiles Understanding Linkedin groups How to do marketing on LinkedIn groups Linkedin advertising & it best practices Increasing ROI form linkedIn ads Linkedin publishing Company pages Adv on linkedIn Display vs text Twitter Marketing Understanding Twitter Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex How to do marketing on Twitter Black hat techniques of twitter marketing Advertising on Twitter Creating campaigns Types of ads Tools for twitter marketing Twitter Advertising TwitterCards Video Marketing Understanding Video Campaign Creating 1st Video Campaign Importance of video marketing Benifits of video marketing Uploading videos on video marketing websites Using youtube for business Developing youtube video marketing Strategy Bringing visitors from youtube videos to your website Creating Video ADgroups Targeting Options Understanding Bid Strategy
- 17. 08Search Engine Optimization(SEO) What isSEO? Introduction to SERP What are searchengines? How search engineswork Major functions of a search engine What arekeywords? Different types of keywords Google keyword plannertool Keywords research process Understanding keywords mix Google Operator : So that you can find anything on the web On page optimization What are primary keywords, secondary keyword and tertiary keywords? Keywords optimization Content optimization & planning Understanding Your audience for content planning What is the difference between keywords stuffing & keyword placement Internal linking Meta tags creation Creating Webpage in HTML Using google webmasters tool & website verification Sitemap creation & submission in website & webmasters How to write an optimized content How to write a content for article, blog and press release (21Hours)
- 18. 08 Search Engine Optimization(SEO) OffPage optimization What is domainauthority? How to increase Domain authority What areback links? Types of back links What is linkbuilding? Types of linkbuilding Do’s and Dont’s of link building Link building strategies for your business Easy link acquisition techniques Local SEO Google places optimization Classified submissions Using H card Citation Top tools for SEO Monitoring SEO process Preparing SEO reports How to create SEO Strategy for your business What is link juice? Importance of domain and page authority How to optimize exact keywords for your business What is Google Panda Algorithm? What is Google Penguin? What is Google EMD Update? How to save your site from Google Panda, Penguin and EMD Update How to recover your site from Panda, Penguin and EMD “ThebestplacetohideadeadbodyispagetwoofGooglesearch results!”
- 19. 0 9What is onlineadvertising? Types of Online Advertising Display Advertising Banner ads Rich Media ads Pop ups and Pop under ads Contextual advertising In Text ads In Image ads In video ads In page ads What are PaymentModules? Companies that provide online advertisingSolution Tracking & Measuring ROI of online adv. Assignment on allocating funds tovarious Different Online advertising platforms Creating Banner Ads UsingTools “You can’t expect to just write and have visitors cometo you- that’s toopassive.” Online Display Advertising(3 Hours)
- 20. 10 What isecommerce? Top ecommercewebsites around the world & it's scenario in India Difference between E-Commerce software and Shopping Cart software Payment Gateways, Merchant Accounts & Logistics for physical goods. Integrating Woocommerce and setting up an ecommerce store on WordPress. Affiliate Marketing by promoting products which looks like an ecommerce store. Case studies on ecommerce websites. How to do Google Product Listing Ads (PLA) for ecommerce websites. How to do SEO for an ecommerce website. “To besuccessful and grow your businessand revenue, you must match the way you market your products with the way your prospects learn about and shopfor your products.” Ecommerce Marketing(6 Hours)
- 21. 11Mobile Web Understanding Mobile Devices MobileMarketing and SocialMedia Mobile Marketing Measurement andAnalytics Fundamentals of mobilemarketing Key industry terminology Creating mobile website throughwordpress Using tools to create mobile websites Using tools to create mobile app Advertising on mobile (App &Web) Targeting ads on Apps Targeting ads via location Targeting ads on search engine Content Marketing on mobile Mobile strategy-segmentations option targeting and differentiation Mobile marketing mix SMS marketing Creating mobile application Uploading mobile app in Android and iOS Marketing(4 Hours)
- 22. 12 What is Contentmarketing? Introduction to content marketing Objective of content marketing Content marketing 7 step strategy building process 18 types of content with examples How to write great compelling content Keyword research for content ideas Optimizing content for search engines Discussing authority blog Steps towards developing authority blog Ways to monetizing authority blog How to market your content? Debate- Doesn’t great content just spread by itself Understanding secondcustomer Importance of second customer How to increase second customer Understanding online influencers 10 ways to connect with online influencers 35 unique ways to write magnetic headlines 180 examples of magnetic headlines How to increase opt-in email list with content marketing with examples Case study on content marketing Content Marketing(6 Hours)
- 23. 13 What is onlinereputation management? Why online reputation management is need of hour Understanding ORM scenario How to deal with criticism online 10 Online reputation management Commandments 15 ways to create positive brand image online Understanding tools for monitoring onlinereputation Step by Step guide to overcome negative online reputation Best examples of online reputation management “Your brand is what peoplesay about you when you’re not in the room” Online Reputation Management(3 Hours)
- 24. 14 Let’s talk Execution Strategy CreatingDigital Marketing Strategy/Doubt Sessions(2 Hours)
- 25. 15 What is affiliatemarketing? 3A’s ofaffiliate marketing How people make millions of dollar in affiliate marketing? Affiliate marketing history Changes in affiliate marketing industry over the year Affiliate marketing scenarioin India How to be a super affiliate? Different ways to do affiliate marketing Affiliate marketing secrets How your trainer makes money in affiliate marketing? Live examples of how people are making money as an affiliate Getting your started as an affiliate Getting you approved as an affiliate from India’s top affiliateagencies Some of the top affiliate network in the world How to get approved as an affiliate by world’s top affiliate company-commission junction www.cj.com Trainers shares his secrets of affiliate marketing Story telling- trainer shows his live example of how he is making money these days as an affiliate Want to be your own boss...? entrepreneurialmodules ANliate Marketing(6 Hours)
- 26. 16 17 What isadsense? How toget approved for adsense? Cool trick to get adsense approval by Google Using your adsense account interface Placing ads on yourblog Creating blogs with our FREEtheme Then we will share 1 secret method Through which you will make money withadsense Adsense & Blogging(6 Hours) How ToGrab Freelancing Projects?(3 Hours)
- 27. Flexibilities Back up Classes Backup classes, in case you miss fewclasses Batch Flexibilities Batches as per your availability- Evening, Weekend, Sunday, Online Doubt Clearing Session 2 hours doubt session every month after completion of training at no charges Job Assistance Job assistance and interview scheduling INR 63,624/- Free Tools & Softwares Lead capture plugin, WP Theme, E-commerce tools, Content builder tool, SEO Software, Push notification tool, website conversion app 1Training Program 9 Certifications DSIM industry recognised certification, 7 google certifications & facebook certification Own Websites Build your own website Theory To Practical Implement your theoretical learning practically on your own website Make Money Online Learn the art of making money online known to very few experts worldwide in-Class & Online Classes 2comprehensive platforms to choose from: Live interactive online training & in-class training
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