Digital marketing has become one of the most important elements of any business to grow and flourish in today’s world. Digitalkul.comis a trusted Digital Marketing Training Institution in Noida & Ghaziabad. DigitalKul provides extensive Digital Marketing training programme by using latest technology.Digital marketing space is evolving and is one of the most dynamic industries in the world.The trainers have to be adding knowledge to them to be able to train well. DigitalKul ensures efficient knowledge up gradation of the trainers.

1. DIGITAL
MARKETING
COURSE
Embrace the Future go digital,
Learn Digital Marketing Course
by Certified Trainers
GET CERTIFIED, GET AHEAD
DigitalKul, H-14, Sector-63, Noida,
201307
8750044680
www.digitalkul.com
hi@digitalkul.com

2. Digital
or online marketing
field is the
electronic commerce
vertical which
uses the World Wide
Web and email for
advertising and
marketing purposes.
Obtaining leads
and sales
conversions
are the prime
focal areas of this
field.
8750044680

3. COURSE
CURRICULUM
8750044680
DIGITAL MARKETING BASIC COURSE
Duration- 1.5 months-2 months (6-8 Weeks)
Fees-INR 16900 (Inclusive of Service Taxes)

4. 8750044680
Key highlights
The course is an all-inclusive
package
providing high quality learning
content.
You can test your progress
through the
creatively created workbooks
and
exercises.
Practice tests will help you in
evaluating your performance
and for
your own self assessment.

5. Digital Marketing
A n I n t r o d u c t i o n
1
What is Digital Marketing?
Why is there a need of Digital ?
Marketing?
Who requires Digital Marketing
manpower?
Future of Digital Marketing
Whats the growth chart of a Digital
Marketer?
How we market digitally?
Pro's and Con's of Digital Marketing
Various stages of Digital Marketing in
a business
Selectine the best method of Digital
Marketing
Flow of our Digital Marketing Course
and Checkpoints
8750044680

6. Website & Project
C r e a t i o n
2
Type of Website, key website
terminology
Choosing and Buying Domain and
Hosting
Interlinking Domain and Hosting
Services
Understand the cPanel , folders and
file system in the server
Create your basic 1 page website on
Wordpress
Understanding Wordpress and its
panel
Deciding right Wordpress Theme
Customization to Wordpress themes
Use of plugins on Wordpress
8750044680

7. Search Engine
Optimization
3
Understand a Search engine and its
search process
Evaluation of Search Engine Results
Understanding key Search engine
processes
What is SEO?
Key factors that impact SEO
Keyword research and importance
Keyword selection tools and lists
Target keywords for different pages
8750044680

8. On Page
Optimization
4
Webpage content optimization
Content importance
Things to remember while making the
content
Improving readability for search
crawlers
Essentials of Architecture
Optimization
HTML Optimization
8750044680

9. Off Page
Optimization
5
Understanding what is Off Page
Optimization
Various ways of Off page
Directory Submission
Google My Business and Google Maps
Link Building process
Conventional & New Link Building
methods
Focus on localised SEO
8750044680

10. Google Adwords &
PPC Advertising
6
What are adwords and their
importance?
Different types of adds/ promotions
How does adwords work to get
business?
Designing an Adwords campaign
structure
Creating a viable ad campaign
Display Ads-Introduction, setup,
target & performance
Video Ads- Introduction, setup, target
& performance
Remarketing-Concept, tag, list and
performance
Conversion tracking & analysis
8750044680

11. Social Media
Marketing
7
What is social media and how it works
for a business?
Top Social media platforms
Why people prefer social media?
Social media presence of a brand
Understanding demographic, size and
marketing purpose
Pro's and Con's of being on Social
Media
Profile setup-
Facebook/Twitter/Linkedin/Google+/Y
outube
Social media posts, content and
calendar creation
Manual and automated social posts
Paid advertisement of Facebook,
Twitter & Linkedin
8750044680

12. Web Analytics
8
What and why of Google Analytics?
Google analytics setup
Understanding structute of web
analytics
Difference between account, property,
view & user access
Understanding various dimensions
and matrices
Evaluating GA reports
Audience Report-evaluation
Acquisition Report-evaluation
Behaviour report-evaluation
Conversion report-evaluation
Customer campaign management
Adwords & webaster integration with
GA
Setting custom reports
8750044680

13. Email Markiting
9
What is Email marketing?
When and how is Email marketing
effective?
Scheduling of Emails and marketing
Creation of Email list
Type of Mailers
Introduction of Opt-In Mailing
Using an Opt-In mailing
Installation of tracking code and
tracking mailers
Segmentation of emails
Mass mailing and setup process
8750044680

14. Lead Generation &
Conversion
10
What is a lead and When is a lead
complete?
Lead generation process introduction
Designing & essential of a Landing
page
Understanding CRO, process &
importance
Testing for CRO.
8750044680

15. Building Online
Marketing Strategy
11
Developing Online Strategy and
Roadmap
Understanding the Digital Marketing
capabilities of the business
Evaluating the competition in the
business
Case discussion with development
team members
Devising the best digital marketing
strategy
8750044680

16. 8750044680
E-Mail:- hi@digitalkul.com
Call us on 8750044680
DigitalKul,
H-14, Sector-63,
Noida, 201307
www.digitalkul.com