The document discusses optimizing franchise sales processes. It recommends designing an awarding process that captures the company vision, interviews franchisees and staff, and integrates marketing materials. The ideal process would provide a single destination for diligence content, easy access to conversations, and exercises to expedite decision making. It would also provide dashboards and tools to streamline interactions for both prospects and development executives. The document suggests franchise companies need real-time pipeline visibility and metrics to monitor and improve their sales processes.

1. OPTIMIZING YOUR FRANCHISE SALES PROCESS

18. See February Edition!