This document discusses how brands have personalities, just like people. It suggests that websites and digital experiences should see themselves as being in a conversation with users, with the goal of having a great conversation through understanding how the brand wants to be perceived. This can be done by choosing three adjectives to describe the brand's personality. The document emphasizes humanizing the user experience through the conversation.

1. Hi there, Digital
by mukund venkatraman

2. fact about “hi”

3. it has nothing to do with “hello”
fact about “hi”

4. “hi” “hello” “ahoy”
18771425-1475 1876

5. “hi”
“hello”
“ahoy”
so what kind of
person are you?

6. what makes you respond?

7. personality
a little thing we call

8. personality

9. iPersonality

10. iPersonality X

11. Personality
attitude, habits, behaviour, ideas that shape you,
motivate or lead you to seek your goals

12. everyone has one

13. brands have one
PERSONALITY
---------------

14. have one
WEBSITES, APPS, digital experiences

15. and
websites
are like
restaurants

16. brands have personalities
brands make conversations

17. customer experience
is in the conversation

18. CONVERSATIONS ARE FILLED WITH
USER EXPERIENCE
LANGUAGE
tone of voice
CONTEXT
INTERFACE
SOCIAL MEDIA
RELEVANCE
RESPONSIVENESS
DATA
ENVIRONMENTVALUES
TECHNOLOGYDESIGN
ACCESSIBILITY
in the digital world

19. #RANDOM TRIVIA
OF ALL COMMUNICATION
IS NON-VERBAL
70%

20. HUMANISE YOUR EXPERIENCE
HAVE A GREAT CONVERSATION
WITH THE USER

21. START BY
UNDERSTANDING HOW YOU WOULD
LIKE TO BE PERCIEVED AS
IT CAN BE AS SIMPLE AS THREE ADJECTIVES

26. performance oriented
tech based
reliable
young
friendly
looking for fun
open
safe
smart
tech based
young
friendly
inspiring
empowering
creative
engaging
smart
personal

31. HTTPS://WWW.YOUTUBE.COM/WATCH?V=TS_4VOUDIME
TAKE ME THERE

32. thank you special thanks: anita mahadevan
“ahoy”