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Accessibility Empathy - SXSW 2017 Proposal

How Deep Is Your Accessibility Empathy?
SXSW 2017 PanelPicker Submission

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Accessibility Empathy - SXSW 2017 Proposal

  1. 1. 2017 SXSW PanelPicker Submission Yvonne So, Samantha Rembo How Deep is Your Accessibility Empathy?
  2. 2. What is accessibility? What is a disability? Accessibility “...the degree to which a product, service, or environment is available to as many people as possible.” Disability “...physical or mental impairment that substantially limits one or more major life activity.”
  3. 3. Types of disabilities 15% of the world’s population (approximately one billion people) experience some form of disability, and each of us will likely encounter some form of disability in our lives. •  Vision •  Movement •  Thinking •  Remembering •  Learning •  Communicating •  Hearing •  Mental Health •  Social Relationships Why should I care?
  4. 4. Quick statistics on vision alone 1.3 million Americans have legal blindness More than 3 million Americans have low vision One in six Americans (17%, 16.5 million), 45 years and older, have some form of vision impairment even when wearing glasses or contact lenses Vision impairment increases with age (21%, age 65 and older)
  5. 5. How can we keep accessibility in mind when making decisions about the things we build for the public?
  6. 6. Understanding customer pain As creative technologists of the future, in a rapidly advancing digital world, we have the power to change the course of how we interact with interfaces and emerging technologies to be more inclusive of everyone. How do we begin? In order to think of or provide innovative solutions for customer pain, we must first understand the pains that people with disabilities (1 billion people in the world!) may face in the digital space, beyond today.
  7. 7. Empathy is key Understanding disabilities, practicing accessibility, and designing inclusively begins with getting deeply rooted in customer empathy. Empathy “the ability to understand and share the feelings of another.”
  8. 8. Why should I attend? In this workshop, we will expose attendees to unique, individual human experiences and challenges primarily in the digital world, and discuss how we can find new and innovative ways to solve or simplify those challenges with hands-on kits and activities.
  9. 9. Why should I attend? You will have the opportunity to try out different kinds of toolkits and simulators that can be used to depict certain types of visual, auditory, physical disabilities and learn how they can be used within classrooms, organizations, team meetings, etc.
  10. 10. Why should I attend? We will discuss how we can turn our empathy into actual and productive solutions for the projects we work on.
  11. 11. How will this benefit me in my future? By understanding the issues and pains that users with disabilities go through in the digital space, and then learn about tools, simulators, and existing technologies that can be leveraged in our products and services, we hope attendees will feel more equipped and empowered to go forth and create a better, more accessible, more inclusive tomorrow.
  12. 12. What will I walk away with? In addition to learning about the importance of accessible design, we hope for attendees to walk away from this session understanding the significance of being deeply rooted in empathy when approaching creative problem solving, but also just as importantly, how to keep accessibility top of mind when working in teams.
  13. 13. “Accessibility is a creative challenge, not a challenge to creativity.” Manifesto for Accessible User Experience https://accessibleux.org/manifesto-for-accessible-user-experience/
  14. 14. Additional Resources Spark Innovation Through Empathic Design https://hbr.org/1997/11/spark-innovation-through-empathic-design Design for Delight Empathy Map http://www.intuitlabs.com/portfolio/empathy-map/ http://www.slideshare.net/IntuitInc/d4d-tools-empathy-map Girls Who Code Summer Camp at Intuit http://www.last-child.com/girls-who-code-intuit/ Special Needs and Abilities Network https://intuit.jiveon.com/groups/snaan
  15. 15. About Us Yvonne So yvonneyso@gmail.com Yvonne is a principal UX designer at Intuit currently designing for its small business web and mobile products. Prior to Intuit, Yvonne designed at Fjord, BBH, and Publicis, working with a diverse range of clients such as Purina, LG, Cartier, Citibank, Thomson Reuters, eBay/Paypal, among others.  Accessible design has been a primary focus for Yvonne ever since her days as a research associate at the Accessibility Institute of University of Texas at Austin. After graduating with a B.S. in Advertising, she has continued to be an accessibility advocate while crafting meaningful product experiences in the worlds of interactive media and digital design. Samantha Rembo samantha.rembo@gmail.com Samantha currently heads the Design and Research Studios at Intuit, leading the team on transforming the way we engage with customers and integrating customer interactions and empathy into everyday lives. She is also the global co-leader of Intuit’s Special Needs & Abilities Employee Network.  Outside of Intuit, Samantha is VP of the Board of Directors for ASRA, Adaptive Sports and Recreation Association, which provides sports and recreational activities for children and adults with physical disabilities to ensure opportunities equal to their able-bodied peers. Samantha received a Bachelor’s degree in Psychology from SUNY Buffalo and a Master’s degree in Organizational Psychology from Columbia University.

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