1. 106 COMMUNICATIONS 106COMMS.COM
YOUR GRADUATES TO
TELL THEIR STORIES
There has been a great deal made about Millennials, their values, expectations, behaviours and aspirations.
In many ways, Millennials share many of the same values, motivations and behaviours of previous generations.
The biggest differences between Millennials and previous generations are around behaviours and expectations
that have been generated primarily through technology, and the access and information it provides.
Same
MILLENNIALS
CAREER GOALS ARE SIMILAR
TO BABY BOOMERS.
MILLENNIALS
ARE LIKE BABY BOOMERS
IN WANTING A BOSS
WHO’S ETHICAL.
MILLENNIALS
BELIEVE THAT BEING A GOOD
PARENT WILL BE THE MOST
IMPORTANT THING
IN THEIR LIVES.
IBM, Myths, Exaggerations and Uncomfortable Truths
MILLENNIALS
LIKE GENERATIONS BEFORE
THEM WANT TO MAKE AN
IMPACT AT WORK
LIKE ME
70%
AGREE THAT HAVING THEIR
FRIENDS’ APPROVAL ON
DISCUSSIONS IS IMPORTANT
EMPOWER ME
56%
OF MILLENNIALS WON’T
ACCEPT JOBS FROM
COMPANIES THAT BAN
SOCIAL MEDIA
ENTERTAIN ME
80%
WANT BRANDS
TO ENTERTAIN
THEM
CONNECT ME
63%
STAY UPDATED ON
BRANDS THROUGH
SOCIAL NETWORKS
EMPOWER
Difference

2. IN THEIR LIVES.
IBM, Myths, Exaggerations and Uncomfortable Truths
Platform
ADVOCACYSTORYTELLING
Narrative
Workshops/Training
Encouraging
collaboration,
building pride
and improving
insight and
understanding
Creating
peer-to-peer
promotion,
dialogue and
community
Promotion
Recognition
Collaboration
Advocates
Briefing/Policy
Marketing
Social
Events
Community
ENGAGEMENT
STORYTELLING
PROGRAMME

3. Who do graduates want to hear from? Other graduates, of course.
Okay, so everyone has graduate profiles. But what about the real stories
of why they joined, how they are getting on, and what they are doing.
MORE AUTHENTIC
MORE DIVERSE
Your graduates are much more connected than your recruiters.
Empower them to use their networks and connect, share and
contribute to the story of your organisation and their experiences.
MORE CONNECTED
WHY CREATE A
STORYTELLING PROGRAMME:
Engage graduates in the right way, and they will want
to tell the world about their experiences – from meeting the CEO
in the lift to doing something for a customer or a colleague.
MORE ENGAGING
Helping graduates to tell their stories gives them the
skills to impact and influence internally as well as externally,
to take responsibility and to raise their profile.
MORE EMPOWERING
Don’t just think ‘mobile too’, think ‘mobile first’. Okay, so get the
technicalities sorted (responsive, optimised, app etc.), but go
beyond that and think about the experience, the content
and the innovation of being mobile first.
MORE MOBILE
Everything costs money. But why spend thousands on banners,
ads and emails through a third party, when you have the
commitment, stories and community sitting in your organisation.
MORE (COST-) EFFECTIVE
Diversity isn’t simply rolling out a good mix of grad profiles. Diversity is
showing how you treat people internally, value everyone, and draw on
experiences and perspectives to make your organisation more successful.

4. EMPOWERING ADVOCATES:
Run workshops to help
people understand
how they can tell
their stories – and yours.
TRAINING
There are plenty
out there.
Pick the most
appropriate for you.
TOOLS
Encourage your colleagues
to build communities
internally and externally,
to support each other,
share and contribute.
STRATEGY
Set out your
mission and how
you’ve going to do it.
COMMUNITIES
Let graduates create
their stories
and also curate
content from the centre.
CONTENT
Look beyond the
like button,
to engagement
and reputation.
MEASUREMENT