Personal Branding and Internet Safety for Middle school

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Conference for Teens and pre teens about the consius and safe use of social media - how everything thay do in the web may enhance or negatively affect their personal brand for the present and the future - American School - 2010

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Personal Branding and Internet Safety for Middle school

  1. 1.
  2. 2. Personal Branding in the<br />Connected Era<br />Rodolfo Salazar (rokensa)<br />
  3. 3. 3<br />The Future<br />
  4. 4. Perspective<br />
  5. 5. “A PC in every desktop”<br />“Built to order PCs at the <br />best avalible price”<br />
  6. 6.
  7. 7. A perfect summer afternoon<br />
  8. 8. Why don’t we analyze this?<br />
  9. 9. We all tell stories, the world makes sense through stories<br />
  10. 10. The halo effect <br />
  11. 11. “It’s not about words it’s about actions”<br />Credibility<br />Trust<br />
  12. 12. What is a brand?<br />
  13. 13. Rodolfo Salazar - Idea Works<br />
  14. 14. Rodolfo Salazar - Idea Works<br />
  15. 15. Rodolfo Salazar - Idea Works<br />
  16. 16. Rodolfo Salazar - Idea Works<br />
  17. 17. Rodolfo Salazar - Idea Works<br />
  18. 18. Rodolfo Salazar - Idea Works<br />
  19. 19. Brand = Story<br />Rodolfo Salazar - Idea Works<br />
  20. 20. Building your personal brand<br /> If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be?<br />
  21. 21. Communicating consistently<br />
  22. 22.
  23. 23.
  24. 24. Why is the web so attractive?<br />Share<br />(Community)<br />torrents<br />video<br />music<br />Fotos<br />Mash-up<br />mix<br />blog<br />Wikis<br />tag<br />community<br />Stumble<br />rss<br />Networks<br />del.icio.us<br />Maps<br />Involvement<br />(Reputation)<br />Evangelize<br />(Identity)<br />
  25. 25. Reality Vs. Perception<br />Conversation<br />Others<br />ME<br />Conversation<br />What we say we do<br />What we do<br />Conversation<br />What others think we do<br />
  26. 26. (Digital Properties)<br />
  27. 27. YOUR HOME PAGE<br />27<br />
  28. 28. rokensa@hotmail.com<br />
  29. 29. rokensa@hotmail.com<br />Puedo invitarte a un trago?<br />Scan óptico 3D en progreso…..<br />Consultando base de tags>>><br />Reconociendo rostro…………………..<br />Sujeto encontrado>>>>>>>><br />Inestable emocionalmente<br />Egoísta y Barato<br />Mentiroso<br />
  30. 30. aspartame bad bad coke black breakfast cancer cocaine coke crack diet drink fake female fizzy good half ass nasty piss poison soda suck tasty trendy womenyuck yum<br />rokensa@hotmail.com<br />
  31. 31.
  32. 32. Por Rodolfo Salazar (ROKENSA)<br />rokensa@hotmail.com<br />
  33. 33. “Wedon’townthe media anymore” <br />Richard Sambrook, director of the BBC’s World Services and Global News Division<br />
  34. 34.
  35. 35.
  36. 36. “Wedon’townwhatweuploadanymore”<br />Michael y Kristy<br />
  37. 37. Cyber-bullies<br />42% of children between the ages of 11-17, admit to being cyber-bullied<br />
  38. 38.
  39. 39. Why not? I see cool people doing it!<br />
  40. 40.
  41. 41. Cyber Sex Predators<br />1 in 7 youth are receiving unwanted sexual solicitations through social networking sites<br />
  42. 42.
  43. 43. Scam Artists, “Phishing”, Sexting, Child Pornography, Cyberbulling= International Crime<br />
  44. 44. TELL what is happening to a trusted adult<br />RESPECT others – Block people who doesn’t <br />THINK before you send or post anything on the web<br />TAKE CARE of your passwords<br />TRUST your parents and teachers<br />Always<br />
  45. 45. Your homework<br />
  46. 46. “El conocimiento es el único recurso que entre mas se cómprate mas se multiplica”<br />www.rokensa.com<br />twitter.com/rokensa<br />slideshare.net/Rodolfo_Salazar<br />facebook.com/rodolfo.salazar<br />sv.linkedin.com/in/rodolfosalazar<br />stumbleupon.com/stumbler/rokensa/<br />
  47. 47. THINK Facebook<br />
  48. 48. What’s the story on your profile pictures?<br />What’s the story on ALL your pictures?<br />
  49. 49. By default, everyone may see ALL of your information<br />
  50. 50. Who is looking at your stories?<br />
  51. 51.
  52. 52. Contact Information<br />
  53. 53. Searchability<br />
  54. 54. By default, friends are within circle of trust<br />Friend Lists<br />
  55. 55. Family<br />Friends<br />Students<br />Old Boy/Girlfriends<br />Teachers<br />Locked Down<br />Make more restrictive groups<br />
  56. 56. Friend Lists and Information Clusters<br />
  57. 57. Custom Settings<br />
  58. 58.
  59. 59. Small Settings<br />
  60. 60. Small Settings Expanded<br />
  61. 61. TELL what is happening to a trusted adult<br />RESPECT others – Block people who doesn’t <br />THINK before you send or post anything on the web<br />TAKE CARE of your passwords<br />TRUST your parents and teachers<br />Always<br />
  62. 62. “El conocimiento es el único recurso que entre mas se cómprate mas se multiplica”<br />www.rokensa.com<br />twitter.com/rokensa<br />slideshare.net/Rodolfo_Salazar<br />facebook.com/rodolfo.salazar<br />sv.linkedin.com/in/rodolfosalazar<br />stumbleupon.com/stumbler/rokensa/<br />

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