Hershey bliss bottled final powerpoint (1)
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The document discusses plans for a new Hershey's Bliss bottled product targeted at women ages 25-55. It will be marketed through TV commercials, print ads, magazines, and in-store promotions using the Hershey's brand messaging of "simple commitment to goodness." The bottled product will sell for $22.99-$29.99 and compete against similar offerings from Baileys and Godiva. It can be purchased on the Hershey website as well as in liquor stores, retailers like Walgreens and Walmart, and restaurants and bars.
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Assignment main copy
Dove is working with model Winnie Harlow to redefine beauty standards and promote more realistic portrayals of women in advertising. Dove's vision is for beauty to be a source of confidence rather than anxiety. The document discusses Dove's brand personality and strategies for segmenting products, positioning the brand, and selecting celebrity endorsements to appeal to different consumer profiles and demographics.
Brand management
Dove has evolved from simply being a soap brand to championing a broader definition of beauty that is inclusive of all shapes and sizes. Over 60 years, Dove transitioned from only marketing its product as a soap to promoting the message that beauty comes in many forms through various campaigns and launching new products. By capturing women's transition from viewing beauty narrowly to redefining it, Dove has built a strong emotional connection with its customers and significantly increased its market share and brand loyalty globally.
Estee Lauder
Estee Lauder was born in 1908 in New York to European immigrants. She worked in her father's store as a child and later for her uncle, a chemist developing facial creams. In 1946, she established Estee Lauder Inc. and began manufacturing and selling creams out of a restaurant. Her innovative marketing strategies like free gifts with purchases and in-store counters were hugely successful. By focusing on high-end department stores globally, Estee Lauder grew her business into the largest cosmetics company in the US, with a mission to inspire women's beauty worldwide.
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Final Project - Ross
This document provides an overview of Ross Stores, including its history, financial information, strengths, weaknesses, opportunities, threats, competitors, and plans for the future. Some key points:
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- It offers name brand clothing and home goods at 20-60% off department store prices. Strengths include many locations and variety, while weaknesses include disorganized stores and little brand loyalty.
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Assignment main copy
Dove is working with model Winnie Harlow to redefine beauty standards and promote more realistic portrayals of women in advertising. Dove's vision is for beauty to be a source of confidence rather than anxiety. The document discusses Dove's brand personality and strategies for segmenting products, positioning the brand, and selecting celebrity endorsements to appeal to different consumer profiles and demographics.
Brand management
Dove has evolved from simply being a soap brand to championing a broader definition of beauty that is inclusive of all shapes and sizes. Over 60 years, Dove transitioned from only marketing its product as a soap to promoting the message that beauty comes in many forms through various campaigns and launching new products. By capturing women's transition from viewing beauty narrowly to redefining it, Dove has built a strong emotional connection with its customers and significantly increased its market share and brand loyalty globally.
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Estee Lauder was born in 1908 in New York to European immigrants. She worked in her father's store as a child and later for her uncle, a chemist developing facial creams. In 1946, she established Estee Lauder Inc. and began manufacturing and selling creams out of a restaurant. Her innovative marketing strategies like free gifts with purchases and in-store counters were hugely successful. By focusing on high-end department stores globally, Estee Lauder grew her business into the largest cosmetics company in the US, with a mission to inspire women's beauty worldwide.
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This document discusses new approaches for brand marketing in the current business environment. It argues that traditional branding based on propositions, points-of-difference, and one-way communication is outdated. The key shifts discussed are from attention economy to invitation economy; ROI to return on ideas; storytelling over repetition; taking a stance or point-of-view; co-creation over command/control; and focusing on relationships instead of transactions. Examples are provided of brands that are successfully adopting these new approaches through acts, experiences, conversations and transferring ownership to consumers.
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- It offers name brand clothing and home goods at 20-60% off department store prices. Strengths include many locations and variety, while weaknesses include disorganized stores and little brand loyalty.
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Dennis Toh is a Bi-lingual Model Actor who has been featured frequently on Singapore's Media; Print, Radio and Broadcast.
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Dennis was one of the Top 12 Singapore Finalists of Singapore Star Search 2001.
As a model, he has represented brand campaigns for Manulife, Dester Beer, Zendic Plus, Singtel, Starhub, Eu Yang Sang, KFC, Redmart, Vitagen, Philips, Wheelock Place and Guinness Stout.
He has recently acted for two mediacorp programmes: A Lonely Fish by Toggle and Babies on Board for Channel 8.
Dennis Toh is also an entrepreneur (Feet Haven Reflexology LLP and The Influencer Network Communications Pte Ltd), a University Lecturer with Curtin Singapore and MDIS, and a Financial Consultant.
He is planning his new book '101 ways to get publicity' and a play titled '我的爱OT’
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This document discusses celebrity endorsements and their impact on branding. It defines celebrities and notes they are public figures across various professions like acting, sports, music. Celebrity endorsements are more common for nationally marketed versus niche products. When a celebrity endorses a brand, their image and credibility becomes associated with the brand in consumers' minds, increasing awareness and desirability. For the endorsement to be effective, there must be a match between the celebrity's image and the brand. The document also covers risks like overshadowing the brand or conflicting images from multiple endorsements.
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A short presentation containing details of how Patanjali carries out its supply chain, proposed ideas, problems and suggested ideas for improvements. Data used in the presentation is taken after research from different sources. I do not own anything.
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The advertisement summarizes the high level strategies used by La Mer skincare products to target wealthy consumers. It uses imagery of kelp and ocean to represent the key ingredients and production process. Placement in magazines like Vanity Fair with affluent readers reinforces the products' image as luxury items. Semiotic signs like glowing illumination around the product imply it will maintain youth and status. Relating beauty with wealth and fear of losing social standing exploits insecurities to sell the product.
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Chivas Regal is launching an experiential marketing campaign in airports to drive brand awareness and sales. The campaign will include (1) creating an in-store bar featuring signature cocktails and staff in costumes, (2) targeted promotions like a buy-one-get-one-free offer to encourage purchase and brand upgrades, and (3) exclusive experiences such as trips for consumers who purchase the 25-year brand in order to reward loyalty and make consumers ambassadors. The goals are to attract travelers into stores, increase penetration and repeat visits, and trade consumers up to higher-end brands.
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This document discusses the impact of celebrity endorsement on strategic brand management. It provides details on brand positioning, positioning statements, positioning strategies, endorsement, people endorsement, risks of celebrity endorsement, celebrity types, high-earning celebrities, reasons to and not to use celebrities, successful celebrity campaigns like Tiger Woods and Nike and Oprah endorsements, and unsuccessful campaigns like Michael Phelps and Kellogg's. Celebrity endorsement is presented as an effective way for companies to position their brands and connect with consumers through the public recognition and trust associated with celebrities.
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About Dennis Toh
Dennis Toh is a Bi-lingual Model Actor who has been featured frequently on Singapore's Media; Print, Radio and Broadcast.
Being a Mass Communications Master Graduate with the Nanyang Technological University, Wee Kim Wee School of Communications & Information, Dennis has a strong passion in the areas of acting, modeling, hosting & producing.
Dennis was one of the Top 12 Singapore Finalists of Singapore Star Search 2001.
As a model, he has represented brand campaigns for Manulife, Dester Beer, Zendic Plus, Singtel, Starhub, Eu Yang Sang, KFC, Redmart, Vitagen, Philips, Wheelock Place and Guinness Stout.
He has recently acted for two mediacorp programmes: A Lonely Fish by Toggle and Babies on Board for Channel 8.
Dennis Toh is also an entrepreneur (Feet Haven Reflexology LLP and The Influencer Network Communications Pte Ltd), a University Lecturer with Curtin Singapore and MDIS, and a Financial Consultant.
He is planning his new book '101 ways to get publicity' and a play titled '我的爱OT’
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Johnnie Walker is a scotch whiskey brand established in 1820 known for its blending of scotch. Consumers perceive it as sophisticated, elite, and a status symbol. The black label is seen as most prestigious and conveys authority. Younger occasional drinkers care more about taste, while regular drinkers are willing to pay more for the perceived class and experience. Johnnie Walker manages perceptions through education of bartenders, inspiration of drinking styles, and commercialization aligned with luxury trends.
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Created a marketing plan in a group of five for Janet Rhodes and her homemade goods business using a $24,000 budget.
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1. It defines celebrity branding and explains that a celebrity's name is often worth more than their services.
2. It outlines the characteristics of a celebrity and explains why they are useful for branding. Celebrities can attract more advertisement, be more credible spokespeople than non-celebrities, and add new dimensions to a brand.
3. It discusses factors marketers should consider when selecting a celebrity endorser, such as the compatibility between the celebrity and the target audience or product. Compatibility is important to avoid issues like controversy or a complete mismatch.
Adculture
The document discusses how advertising has shifted from simply promoting products to promoting lifestyles. Many ads now sell an aspirational lifestyle associated with a product in order to convince customers they too can have that lifestyle if they purchase the item. This approach preys on cultural narcissism and the desire of consumers to acquire symbols of wealth and status. Advertising turns products into expressions of status and calls into question the quality of people's lifestyles if they don't own the latest items.
Sacred Sales
Consumerism has led society to judge people based on their appearance and possessions. People feel pressure to look youthful, wear the latest brands, and acquire more things to feel fulfilled or keep up with trends. However, this constant pursuit of more leaves people as slaves to marketing and indifferent to deeper needs, when they could instead question this culture of branding and find purpose through other means.
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The document is an advertisement for Ihana's 'Grace' lipstick collection. It summarizes that the lipstick collection is inspired by Grace Kelly and features conditioning formulas with arctic rose hip seed oil, shea butter, and vitamins C and E. It comes in four exclusive shades of red and provides a radiant shine. The ad targets young to middle-aged, well-educated women with an upper-middle to upper-class lifestyle. It will appear in magazines like Vogue, Harper's Bazaar, and Marie Claire to leverage the credibility and reach of those publications.
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Hi all,
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Hope you will like it.
Patanjali
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Team members ranged in age from 14 to 43. Patanjali uses a personality-led brand strategy with Baba Ramdev as the face of the brand. It focuses on Indian beliefs in ayurveda and natural remedies. Patanjali promotes through YouTube, social media, Baba Ramdev's yoga sessions, and informative rather than commercial advertisements. It aims to educate consumers rather than bombard them with ads. Patanjali's low-cost distribution strategy includes products in ayurvedic pharmacies, franchisees, online shopping portals and their website.
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Product mix patanjali
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 that produces and sells food products, personal care, ayurvedic medicines, and household items. The company operates out of Haridwar, India and was founded by yoga guru Baba Ramdev with a mission to offer consumers healthy, natural products at affordable prices. Patanjali offers a wide range of over 150 product lines that include ayurvedic medicines and supplements, herbal cosmetics, food items like flour, spices, and packaged snacks.
Patanjali 2
Patanjali Ayurved Ltd is an Indian FMCG and healthcare company established in 2006 by Acharya Balkrishna. It is headed by Yogrishi Ramdev Baba and has its headquarters in Haridwar, India. Patanjali manufactures over 300 herbal medicines and has expanded into other product categories like food, cosmetics, and home care. It has an annual turnover of around 2000 crore rupees and provides products that are cheaper than foreign competitors. Patanjali is developing new products like fertilizers and clothing and some current products like its shampoos are in the growth stage of the product lifecycle.
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Patanjali produces a range of personal care products including toothpaste, face wash, soaps, shampoos, hair oil, conditioner and mehendi. The document analyzes consumer perceptions of Patanjali products in Mumbai and Lucknow through 42 in-depth interviews. It finds that Patanjali toothpaste effectively addresses consumer needs around sensitivity, gum bleeding, cavity fighting and fresh breath. Users are attracted to its ayurvedic ingredients and affordability. Similarly, Patanjali face wash is seen as removing dirt, oil and reducing acne while keeping skin clean and fresh.
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Similar to Hershey bliss bottled final powerpoint (1)
Final Presentation (Hershey's)
Hershey's wants to create an above-the-line advertising campaign in the UAE market including print, outdoor, radio, and TV advertisements. The agency analyzed UAE culture, which values togetherness and competition, and Hershey's existing brand associations. The proposed campaign targets females aged 18-25 from all ethnicities with a monthly household income over 20,000 AED. It aims to position Hershey's as the chocolate that satisfies customers' needs and brings people together through its variety of 300 products. The big idea is to show how Hershey's results in happiness by being the factor that unites the diverse cultures in the UAE. The proposed slogan is "Melting Point of Happiness
Hersey's Overview
The Hershey Company was founded in 1894 by Milton Hershey in Pennsylvania. It is now a global confectionery company known for products like Hershey's chocolate bars and Hershey's Kisses. The company has faced competition from other candy makers like Mars, Nestle, and Mondelez International. However, it has maintained its brand recognition through widespread distribution in stores, TV advertising, and its Hersheypark theme park. The document recommends strategies like developing a protein snack line and biodegradable packaging to help the company adapt to future trends in the candy industry.
HersheysMarketingPlan
The one-year marketing plan summarizes Hershey's situation and recommendations. Hershey is the leading chocolate company in the US, but its market share is declining as competitor Mars increases its share. While chocolate sales are growing moderately, consumer preferences are shifting towards healthier and premium options. The plan recommends extending Hershey's Brookside brand with a new "Brookside Active" line of dark chocolate products targeting young, affluent consumers interested in health and wellness. The products would be promoted through TV, video, and social media using a penetration pricing strategy. The summary highlights Hershey's strengths and weaknesses compared to opportunities and threats in the current market environment.
Hershey\'s Campaign
This presentation was prepared for my Promotional Strategy course. Our objective was to design a campaign for Hershey\'s that would put them into the consumer consideration set in the lead up to Halloween. This is just one in a series of four campaigns we were tasked with developing.
Market dominance a story of chocolate
Presentation on the story of Hershey's company and how they react towards the american chocolate market.
FOCUS GROUP STRATEGY & STUDY: Dove Chocolates
With US chocolate retail sales reaching $17b in early 2008, coupled with the unprecedented launch success of M&M’s World 3 locations in Vegas, Orlando & New York, the family owned Mars Corporation chose to move toward capitalizing similarly on another one of their signature brands: Dove Promises.
The project included quick digestion of a brand equity study along with field research, insight & persona development toward gleaning four distinctive & compelling on-brand expressions developed for focus group testing, including immersive experiential design support across touch points: mood boards, communications tone/manner, typography, color/materials, packaging, retail store design, more.
B Cube Publications Presents Cm Kt Ac Final
The document outlines a marketing plan for launching a new tea lifestyle magazine called Tealicious. It details the company's values, mission, target demographics, competitors, and strengths/weaknesses. The marketing plan proposes print, radio, outdoor and internet advertising campaigns. It also discusses public relations strategies like launch events and partnerships. The budget totals $1.5 million for design, production and advertising over the first year.
Lush Marketing Sales Expansion Project
This was a final presentation that I made for a Media Sales course at the University of Illinois. My assignment asked me to design a promotional plan that would reach more male consumers to the brand. Creating a rebranding of Lush cosmetics required creativity and market research about the industry as a whole.
Nuance final
Salma Hayek's Nuance beauty brand at CVS is struggling due to a lack of clear differentiation, unexciting formulations and packaging, and weak word of mouth. To survive, the brand needs a new identity focused on Salma's beauty secrets from her travels and career. It should pare down products, dramatically improve packaging design, and generate buzz through Salma sharing exclusive ingredient insights. With targeted marketing leveraging Salma's star power and intriguing brand story, Nuance could reinvigorate sales at CVS and better compete in the crowded beauty market.
Marketing principles viracocha - candy bar project
This document provides a strategic marketing plan for a new organic and fair trade dark chocolate candy bar called QANTUTA. The plan includes details on the target market demographics such as age (30-40), gender (50% women), income ($50k-$75k), and lifestyle (healthy, active, indulgent). It also outlines the product description and pricing, competition, distribution strategy, promotional tactics, and trade promotions. The goal is to launch the product in Midwest cities starting with Madison, WI and build awareness of its unique ingredients and benefits through magazine, newspaper, and radio advertising coupled with consumer incentives.
ADV275 Final
LUSH is proposing a holiday bath bomb marketing campaign targeting women ages 18-35. The campaign budget is $5,225,000 and aims to increase sales by 7% and market share by 5% over last year. Key elements of the campaign include developing a festive color scheme and tagline ("It's a Bomb Gift"), television, direct mail, and social media ads featuring the bath bomb products as affordable holiday gifts. Success will be measured by engagement on social media platforms like Instagram and Twitter. The expected return on investment is 9%.
presntation on lays (marketing)
- PepsiCo was formed in 1965 through the merger of Frito-Lay and Pepsi-Cola. It owns popular snack and beverage brands like Lay's, Pepsi, Mountain Dew, and Cheetos.
- Lay's began in 1932 when Herman Lay opened a snack shop. It merged with Pepsi-Cola in 1965 to form PepsiCo. Lay's uses cost-based pricing and promotes through advertising and sales promotions.
- A SWOT analysis finds Lay's strengths are its brand image, satisfaction levels, and distribution worldwide, while weaknesses include low supply in remote areas and rumors about ingredients. Opportunities exist in rural markets and new flavors, while threats include competitors and substitutes.
Hershey1(2)
Milton S. Hershey (1857-1945) was an American businessman and philanthropist who founded the Hershey Company. He had little formal education and apprenticed as a printer and candy maker. After early business failures, he started the Lancaster Caramel Company in 1883 which was successful. In 1893, he transitioned to chocolate production. By the early 1900s, he had built the massive Hershey factory and the model town of Hershey, Pennsylvania to house his employees. Hershey also established charitable foundations and schools to benefit children and the local community.
Hershy's Distribution Planning
An overview of Trinidad's local confectionery industry and proposed strategy for Hershey's place in it.
I may be on the business side, but this is MY PORTFOLIO
I am an advertising student, and this is my portfolio, so far. As I grow, the portfolio will grow with me, but this is only the beginning.
Starbucks: International Marketing - Company Marketing Style
The first Starbucks store opened in 1971 in Seattle's Pike Place Market. The company grew rapidly and went public in 1992. By 1997, Starbucks had locations around the US, Japan, and Singapore. Today, Starbucks has over 27,000 stores worldwide in 75 countries, serving coffee, tea, food items and merchandise. Starbucks focuses on recruiting and developing motivated employees to deliver superior customer service, which has been key to its success.
Tea marketing plan
This marketing plan proposes launching a new tea product called TAZA Chai. It will target young, active individuals and families. The plan includes an initial sampling phase using mobile tea stands to distribute free samples and promotional items. This will be followed by an advertising phase using TV, magazines, outdoor displays, internet banners and product placements to promote TAZA Chai as a refreshing and energizing tea beverage. The goal is to increase brand awareness and position TAZA Chai as an innovative tea option on the market.
Relaunch of Dead Product
This document provides information about Haleeb Foods Limited's relaunch of its Dairy Queen milk product. Some key points:
- Haleeb Foods originally launched Dairy Queen milk in the past but it failed due to issues like confusing packaging and lack of smaller pack sizes.
- For the relaunch, Haleeb Foods will reposition Dairy Queen as a purely drinking milk through new packaging, availability in 250ml packs, and an advertising campaign focusing on the milk's freshness and affordable price.
- The marketing strategy for the relaunch involves segmenting customers by geography, income level, and values to target various groups. Advertising will utilize TV, print, and sports broadcasts to promote
Marketing for good: The what and how, and why brands must do it.
This document discusses Dove's "Campaign for Real Beauty" which aimed to promote a wider definition of beauty that includes more women. It summarizes research showing beauty standards are unrealistic and exclusionary. Dove launched the campaign in 2004 with ads celebrating diverse beauty. Over time, it evolved to include user-generated content showing beauty comes in many forms. The campaign made progress in influencing perceptions, with more women feeling responsible for their own definition of beauty. The document advocates using causes strategically to both promote values and inspire action, with clear commitment and brand fit.
Digital Strategy in a Post-RX Marketplace
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of leading pharma innovators. These concepts aren't just about the tools we provide; they're about a fundamental shift pharmaceutical marketers are trying to effect. One that moves us from primarily pre-Rx marketing (education, awareness, relationship building) to largely post-Rx engagement (support, adherence, clinical management). That means completely rethinking what a marketing solution looks like – from what we can say to what we can do; from what people can read to what they can use.
Similar to Hershey bliss bottled final powerpoint (1) (20)
Marketing principles viracocha - candy bar project
Marketing principles viracocha - candy bar project
I may be on the business side, but this is MY PORTFOLIO
I may be on the business side, but this is MY PORTFOLIO
Starbucks: International Marketing - Company Marketing Style
Starbucks: International Marketing - Company Marketing Style
Marketing for good: The what and how, and why brands must do it.
Marketing for good: The what and how, and why brands must do it.
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Hershey bliss bottled final powerpoint (1)
- 2. THE HERSHEY COMPANY “Simple commitment to goodness” Listening to consumers, understanding their needs, and making great tasting products More than 80 brands around the world that drive over $7.1 billion in annual revenues, includes Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Ice Breakers
- 4. TARGET AUDIENCE Women Primary: Age 25 to 55 years old Secondary: Chocoholics Annual Salary: $38,688 – $51,688
- 5. MEDIUMS – TV COMMERCIAL, PRINT AD, MAG, IN STORE PROMOTION TV commercials – storyboard idea Fits within the brand’s IMC because it branches off of the Bliss characteristics and follows their Bliss commercial similarly Hershey Bliss Commercial Point of purchase ads Complementary Copy in magazines People, Women’s Day, Ladies Home Journal, Cosmo, Glamour, Women’s World
- 9. PRODUCT PRICE & COMPETITORS $22.99 $25.99 $29.99 750 ML
- 10. POSITIONING MAP High Rating High AffordabilityLow Affordability Low Rating Rating Price Baileys: 3.5 $25.99 Hershey's: 3.45 $22.99 Godiva: 4.26 $29.99 (Rateitall.com) (PA liquor control board)
- 11. WHERE TO PURCHASE On the Hershey website Please verify your age Birthdate: In liquor stores and retailers across the country Walgreens, Walmart and Giant Eagle Restaurants and bars Month Day Year
- 12. HOW COURSE CONCEPTS ASSISTED Mainstreaming – “common perception” Older women casually drinking Rite of Passage Product Viewed as more adult Mature
- 13. QUESTIONS?