B Cube Publications Presents Cm Kt Ac Final

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Mission Statement To bring “civility to daily life” by pursuing simplicity, organics, health, and well-being through the virtues of tea.

Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Age ,[object Object],[object Object]

Income ,[object Object],[object Object]

Gender & Education ,[object Object],[object Object]

Tea is Unique ,[object Object],[object Object],[object Object],[object Object]

Major Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strengths, Weakness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities, Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We Love Grandma … but we are not Grandma’s magazine. ,[object Object],[object Object],[object Object],[object Object],[object Object],Art by: Peter Lunenfelde

Launching Tealicious: Advertising ,[object Object],[object Object],[object Object],[object Object]

Print Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radio Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outdoor Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outdoor Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Launching Tealicious: Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Launching Tealicious: Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budget Design $25,000 Production $106,973 Advertising $1,403,000 Total $1,534,973

The Big Reveal Drum Roll, Please …

Thank You For Listening Gracias Por Escuchar Merci de votre ecoute 谢谢你听 Obrigado Listening Vielen Dank Listening リスニングいただきありがとうございます Спасибо Прослушивание Dank u Luisteren 감사합니다 청취 La ringrazio Ascolto Ευχαριστώ Listening Translations provided by Google

B Cube Publications Presents Cm Kt Ac Final

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