LUSH is proposing a holiday bath bomb marketing campaign targeting women ages 18-35. The campaign budget is $5,225,000 and aims to increase sales by 7% and market share by 5% over last year. Key elements of the campaign include developing a festive color scheme and tagline ("It's a Bomb Gift"), television, direct mail, and social media ads featuring the bath bomb products as affordable holiday gifts. Success will be measured by engagement on social media platforms like Instagram and Twitter. The expected return on investment is 9%.
Diwali Campaign by "The CUFFLINKS" for "Da Milano"Kriti Kohli
Diwali Campaign for Da Milano was designed to enhance the overall viewership and interaction for the Brand. We made sure that the 3 C’s are completely in sync with the Brand Image.
Concept / Creative / Content
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Samosa
DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution
What Lady Gaga Can Teach You About Marketing Summer CampTravis Allison
**Please Note: this presentation would be NOTHING with out @JackieHuba and her awesome book Monster Loyalty. Check her out: http://jackiehuba.com/
Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life.
Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans.
Learning Objectives
1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families
2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp.
3. specific actions you can take to build word of mouth referrals from your "Little Monsters"
Presented in May 2016 at a one-day course at Seattle University for professionals working in the nonprofit industry. Shares a strategy to leverage the social media channel in an integrated channel approach to ignite cause awareness and giving campaigns.
13 Charity Websites for Shopping and Giving Back Justin DiMateo
Want to help society, youths here and abroad, the environment? If yes, then take a look at these inspiring retail websites where a portion of your purchase goes toward a positive social cause.
Diwali Campaign by "The CUFFLINKS" for "Da Milano"Kriti Kohli
Diwali Campaign for Da Milano was designed to enhance the overall viewership and interaction for the Brand. We made sure that the 3 C’s are completely in sync with the Brand Image.
Concept / Creative / Content
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...Social Samosa
DLF Place's Fight against the social cause of Child Labor, due to the children employed in Cracker factories and environmental cause of air and noise pollution
What Lady Gaga Can Teach You About Marketing Summer CampTravis Allison
**Please Note: this presentation would be NOTHING with out @JackieHuba and her awesome book Monster Loyalty. Check her out: http://jackiehuba.com/
Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life.
Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans.
Learning Objectives
1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families
2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp.
3. specific actions you can take to build word of mouth referrals from your "Little Monsters"
Presented in May 2016 at a one-day course at Seattle University for professionals working in the nonprofit industry. Shares a strategy to leverage the social media channel in an integrated channel approach to ignite cause awareness and giving campaigns.
13 Charity Websites for Shopping and Giving Back Justin DiMateo
Want to help society, youths here and abroad, the environment? If yes, then take a look at these inspiring retail websites where a portion of your purchase goes toward a positive social cause.
Smart Social New York 2017 Keynote Session
Speakers:
Jeff Taylor, Regional Product Marketing Manager at Instagram
Alexandra Weiss, SVP of Marketing at Glossier
Alissa Lieppman, Director, Club Digital Strategy at National Football League
Spike Jones, VP, Strategy at Spredfast
Developed and executed editorial, branding and positioning strategies for "Here's to Girlfriends" gift offering from the newly created Hallmark Home and Gifts division. The offering outperformed all others in the division in sales.
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
Wondering how to craft a viral facebook post? Here are the 11 ingredients that are the key to creating Facebook posts that go viral and are heavily shared. Looking for more insights on how you can use Facebook to drive results for your business or brands? Check out my ebook standout, the content marketing guide for entrepreneurs: www.standoutguide.com
My favourite campaign story of 2018 (and what we can all learn from it)Raw London
At IFC Holland 2018, Fiona Koch, Account Planner & Director at Raw London, was lucky enough to see a session run by Lori Davison, Head of Brand at SickKids Foundation, and Daniel Shearer, Team Lead for SickKids Campaign at Cossette Agency. The session was called ‘SickKids VS Apathy: a deep dive on the success of a groundbreaking healthcare campaign, what worked and what didn’t‘.
The SickKids VS brand platform has garnered international awards for groundbreaking creative. Lori and Daniel’s session dug deep into the results of the campaign – what worked well, what didn’t, and some of the key learnings taken away by the strategic leadership on both the client and agency side of the project.
Fiona was so inspired by this session that she took the opportunity to share what she had learned with the audience at Raw London’s event, Your Best Content Campaign, on Thursday 15 November 2018.
--
Fiona Koch - Raw London - Relay by Raw London - Thursday 15 November 2018
Social Media Trends: How Brands Can Tap Into CultureThe Social Lights
Culture. It’s trend. It’s lifestyle. It’s values. It encompasses everything from the way we speak to the music we enjoy, the clothes we wear, and the traditions we practice. The waves that ripple through culture provide an opportunity for brands to join the conversation and create movements.
In this issue of Trend Tap, we break down culture, from its elements to ways brands can tap into and leverage culture to stay relevant.
Inside The Culture Issue:
-The four elements of culture and ways they come to life
-How to tap into culture by finding the right partner
-Best practices for engaging in cultural moments, including best-in-class examples
-How to uncover micro communities that already exist within your brand's fanbase
Brought to you by The Social Lights, an award-winning social media marketing agency based in Minneapolis, Minnesota. Visit us: thesociallights.com.
Smart Social New York 2017 Keynote Session
Speakers:
Jeff Taylor, Regional Product Marketing Manager at Instagram
Alexandra Weiss, SVP of Marketing at Glossier
Alissa Lieppman, Director, Club Digital Strategy at National Football League
Spike Jones, VP, Strategy at Spredfast
Developed and executed editorial, branding and positioning strategies for "Here's to Girlfriends" gift offering from the newly created Hallmark Home and Gifts division. The offering outperformed all others in the division in sales.
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
Wondering how to craft a viral facebook post? Here are the 11 ingredients that are the key to creating Facebook posts that go viral and are heavily shared. Looking for more insights on how you can use Facebook to drive results for your business or brands? Check out my ebook standout, the content marketing guide for entrepreneurs: www.standoutguide.com
My favourite campaign story of 2018 (and what we can all learn from it)Raw London
At IFC Holland 2018, Fiona Koch, Account Planner & Director at Raw London, was lucky enough to see a session run by Lori Davison, Head of Brand at SickKids Foundation, and Daniel Shearer, Team Lead for SickKids Campaign at Cossette Agency. The session was called ‘SickKids VS Apathy: a deep dive on the success of a groundbreaking healthcare campaign, what worked and what didn’t‘.
The SickKids VS brand platform has garnered international awards for groundbreaking creative. Lori and Daniel’s session dug deep into the results of the campaign – what worked well, what didn’t, and some of the key learnings taken away by the strategic leadership on both the client and agency side of the project.
Fiona was so inspired by this session that she took the opportunity to share what she had learned with the audience at Raw London’s event, Your Best Content Campaign, on Thursday 15 November 2018.
--
Fiona Koch - Raw London - Relay by Raw London - Thursday 15 November 2018
Social Media Trends: How Brands Can Tap Into CultureThe Social Lights
Culture. It’s trend. It’s lifestyle. It’s values. It encompasses everything from the way we speak to the music we enjoy, the clothes we wear, and the traditions we practice. The waves that ripple through culture provide an opportunity for brands to join the conversation and create movements.
In this issue of Trend Tap, we break down culture, from its elements to ways brands can tap into and leverage culture to stay relevant.
Inside The Culture Issue:
-The four elements of culture and ways they come to life
-How to tap into culture by finding the right partner
-Best practices for engaging in cultural moments, including best-in-class examples
-How to uncover micro communities that already exist within your brand's fanbase
Brought to you by The Social Lights, an award-winning social media marketing agency based in Minneapolis, Minnesota. Visit us: thesociallights.com.
A report by technology company ZappiStore (that’s us) provides insight into what consumers think about this year's (2014) holiday advertising in the UK. As a twist, we used the same research tools that billion dollar brands employ to develop and test their adverts. This unique insider data shows which advertising campaigns are actually changing how people shop this year, and why.
"Content Marketing is one of 2014's hottest marketing phrases. Learn what it is and what its role is in travel and tourism. Learn how to produce viral content that deeply engages consumers in step-by-step, from planning through execution.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
ADV275 Final
1. IT’S A B T.
AD 275
JE BO S, A D LI , JE M U C
& VE CA MO
LUSH
2. Executive Summary
Who We Are
→ Unique in Design
→ Individual in Creation
→ Represent holiday cheer
Financial Summary
→ Expect an ROI of 9%
→ Asking for $5,225,000.00
Target Market
→ Women
→ Young
→ Professional
Objectives
→ Concept of Holiday Gift-Giving
→ Increase sales by 7%
→ Increase market share by 5%
Competition
→ Bath & Body Works
→ The Body Shop
→ Aubrey Organics
Campaign Dates
→ Nov. 20, 2018 to Dec. 30, 2018
3. W A S A H B?
→ Packed ingredients that
effervesce when wet
→ Disperse essential oils, scents,
bubbles and color
→ Add sensational, audible fizz
→ Make basic hygiene fun and
relaxing!
4. Background of LUSH Cosmetics
→ Founded in Britain in the
early 1980’s by Mark Constantine
→ Opened a mail-order cosmetic
company, Cosmetics-To-Go
→ Famous for hair, face and body
products
→ Retentive stage of the lifecycle
→ Previous campaign: Starry
Christmas
5. LUSH’s Holiday Bath Bomb Campaign
LUSH
LUSH
IT’S A
BO
GI .
Overview
→ Winter 2018
→ Colorful, inclusive holiday
→ Affordably priced, quality gift
→ “It’s a Bomb Gift.”
7. Target Audience
Segmenting: Women in the United States
Targeting: Women ages 18-35; associated
with a healthy lifestyle; want to give a
thoughtful gift to a loved one
Positioning: The target audience is middle to
upper class women ages 18-35 in the United
States seeking to give a cheap, festive gift to a
loved one, allowing LUSH to be the perfectly
affordable present that is festive yet religiously
inclusive. Angela Perez
21-years-old
College
student
Female
“White
Elephant”
next week in
her friend
group
Works part-time
8. Bath & Body Works
Competition
The Body Shop Aubrey Organics
9. Situation Analysis
Strengths
→ Brand reputation and identity is
known to the market
→ E.g. against animal testing and the
products are 100% vegetarian
Opportunities
→ Creative design for holiday
themed bath bombs
→ Perfect gift for a family
member, close friend or
acquaintance
Weaknesses
→ Bath bombs recreated by
competing companies
→ Bath bombs are a luxury
item, not a necessity
Threats
→ Competing companies
(Bath and Body Works, and
The Body Shop) are
making similar holiday skin
care products
11. Visual Brand Guide
Color scheme
→ Celebrational galaxy
→ Inclusive rainbow
→ Cheerful, bright
Text Fonts
→ Logo and headers
→ Ad copy and text
LUSH
AD Y A P !
Marine Galaxy Cosmic Life Purple Enchantment
12. Logo
→ Recognizable
→ Simple, effective
→ Festive, inclusive
IT’S A B T.
LUSH
Tagline
→ Punny
→ Promotes gift-giving
13. Creative Campaign - Traditional Media
→ LUSH logo and tagline
→ Image of a product
→ Return address for purchases
→ 30 second run time
→ Poses relatability with three scenarios
→ Creates desire to purchase product as a gift
→ Product is special and accented with red
TELEVISION DIRECT MAIL
14. Creative Campaign - New Media
Double-tap to Change
→ Visual appeal
→ Preview of product
→ Audience involvement
Boomerangs/GIFs
→ Visual appeal
→ Preview of product
→ Motion, sensory
entertainment
Twitter Sweepstakes
→ Audience involvement / promotes product
→ Incorporates same hashtag as in Instagram
promo
TWITTER INSTAGRAM
16. Media Campaign - Traditional Media
→ Keeping up with the
Kardashians
→ Life of Kylie
→ Pretty Little Liars
→ Switched at Birth
→ The Bachelor
→ Dancing with the Stars
→ A reminder to consumers
→ Personal and recognized
→ Print quality
TELEVISION DIRECT MAIL
17. Media Campaign - New Media
TWITTER
→ Quick communication
→ Informative updates
→ Interactivity
INSTAGRAM
→ Celebrity Influence
→ Showcase product’s
aesthetics
→ Interactivity
18. MEASURING SUCCESS - KPI
→ Top 10 trending hashtags
→ At least 10 comments, 20 retweets
and 300 likes
→ 15% Twitter following (approx.
40,000 followers)
TWITTER INSTAGRAM
→ earning at least 60,000 likes on
each post
→ gaining 4% Instagram following
(approx. 156,000 followers)
19. October November December Total
Television
E!
ABC
Freeform
$0, Prep
$0, Prep
$0, Prep
$550,000
$600,000
$550,000
$750,000
$800,000
$750,000 $4,000,000
Direct Mail $0, Prep $25,000 $100,000 $125,000
Twitter
$0, Prep
$50,000
$50,000 $1,200,000
Instagram
Paid Ads
Talent
$0, Prep
$0, Prep
$275,000
$125,000
$550,000
$250,000 $1,000,000
Total Media Cost $0 $2,425,000 $3,900,000 $5,225,000
Budget: Television is the dominating media mix, occupying 76% of our advertising
ROI: 9% = $470,250
MEDIA PLAN
20. WRAP UP
★ You should invest in this campaign
★ We are targeting middle to upper class women ages
18-35 in the United States; associated with a healthy
lifestyle; want to give a thoughtful gift to a loved one
★ We are asking for $5,225,000.00
★ Return on Investment → 9%
★ Key Performance Indicators → Increase followings on
Instagram by 4% & followings on Twitter by 15%
LU
