Communication plan for website that provides football match highlights, Footytube.com.

1. THE REAL HIGHLIGHT
a footytube.com campaign

2. What people usually get when they want to watch match highlights:
• Low definition videos, because it’s difficult to find the HD ones.
• Commentators that use foreign language.
• Advertisements.
In the end, they’re still going to watch videos with those qualities,
because they don’t have any options.
PROBLEM

3. They want a to watch convenient and satisfying highlight.
Something that they can relate to and make a good mood.
INSIGHT

4. We bring the new experience:
your own premium highlight.
IDEA
We invite them to play in real match
and then make their own high quality
highlight.

5. Why? Because we want to emphasize the premium and exclusive qualities
that are only provided by footytube.com.
Also, football is still Indonesian’s most popular sports. So, why doesn’t we
run football match?

6. Participants can register for the match from social media.
The selected participants has 15 minutes to play in a match.
The event will be held once per week for 10 weeks on weekend in 5
cities (Jakarta, Semarang, Surabaya, Medan, Denpasar). Two games
will be played in each city.
Thus, the estimated participant will be presumably:
11 players x 2 teams x 6 sessions per single game x 10 matchs =
1320 participants.
THE RULES

7. The highlight videos will be uploaded on the footytube.com website
and social media. We will also send the link to the participants so
they can share it to their friends.
The best moments from the match will be used to make promotional
videos.
One best players from each city will be choosen as ambassadors for the
next campaign.

8. THANK YOU