Football is not just a game according to the document. It discusses how football viewership in India has grown over the years, with 122 million current viewers, over 80% of which are male and over 90% being in the 15+ age group. The document also notes that West Bengal, Kerala, and Assam have the highest football viewership and advertising revenue from football has been increasing yearly with telecom, auto, and services being the top spending categories.

1. Football – Not Just A Game!!

11. Based on ad duration

12. Year 2000 taken as base

13. Year 2000 taken as base

14. Year 2000 taken as base

15. Year 2009. Based on ad volumes

16. Summary
• Football tops the list of sports other than cricket
• Football viewership has gone up over the years and is currently at 122 mn
viewers
• More than 80% viewing is contributed by males and above 90% viewing
comes from 15+ age group audience
• West Bengal, Kerala and Assam remain top markets in terms of football
viewership
• Ad Revenue from football is increasing year on year
• Telecom service provider, Auto and services category are the top 3
categories spending on football at present.
Ratings
Source – TAM, TG – Males, CS, 15+ ABC, Period – Jan – May 2010