Mobile branding involves using mobile advertising and search to promote brands and increase favorability and purchase intent. It ties online and offline branding together across search, display, and mobile apps. The goal is to create awareness of the brand, engage prospective customers, facilitate interaction with the brand through videos, apps, and landing pages, and create a positive brand experience overall.

1. Mobile Branding
Why you should care, What it is, What you can do
Crystal Anderson
SEER Interactive
www.SEERInteractive.com

2. 30 Second Background:
• Spearhead PPC Team at SEER Interactive
– AdWords & adCenter Qualified Company
– PPC, SEO, Analytics
• Began PPC career in 2006
– SEO, Media, Analytics & Biz Dev Background
• International Experience in B2B, B2C,
E-comm PPC Accounts & budgets from a
few thousands to six figures
This is Hoagie. He’s made me
miss a few recent #PPCchats

3. Why Care About
Mobile Branding?

4. “Insight Express research shows that mobile
campaigns offer an average 14% increase in
brand favorability and 21% increase in
purchase intent.” - Google

5. What Is It?

6. It’s Search It’s Display

7. It’s Tying Online &
Offline Branding
Together

8. Great, What Does
That Mean?

9. What You Should Think About:
What messaging do you use offline & can you
use it (or variation of) for PPC efforts?
What is the goal?
Think outside the world of AdWords
Admob options

10. What’s The Point of
Mobile Branding?

11. It’s About Creating Awareness
Who Is your audience?
Where are they?
How are they using their Mobile
devices?
How can you reach them?

12. Banner Ads

13. It’s About Engagement
How do you engage prospective
customers with your Brand?
Is it a video?
Is it an expandable banner?
Is it within a Mobile game?

14. Click to Video

15. Expandable Banners

16. It’s About Interaction
How do you get prospective customers
to interact with your Brand?
What is a meaningful interaction?

17. Click to App

18. Click to Landing Page & to Call

19. It’s About Creating an
Experience
What impression of your Brand do you
want to leave?

20. Video Interstitials

21. Thank you!
Ask Me Anything, Anytime:
• Twitter: @Crystala
• Email: crystala@seerinteractive.com