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+
Wikifying the CBC
Alfred Hermida, Assistant professor
Amanda Ash, Graduate student
UBC Graduate School of Journalism
+
About the project
 Research and develop a user-generated,
participatory online resource on Canadian
music, produced by Canadians, using
collaborative wiki software
 Partnership between media organization,
journalism school and state funding agency
 Explore how a public service broadcaster can
incorporate models of collective intelligence
within established patriarchal models of media
+
The Canadian context
 CBC as “a corporate Titanic on
the verge of capsizing”
 Raboy, 1996
 Strategy “to create a critical
mass of content and services
to ensure that Canadians can
never be relegated to a back
corner of the web”
 Beatty, 1998
 Online as a space “dominated
by a few multinational
companies that have managed
to extend control based on
their existing dominance”
 Silverstone, 2007
 Online strategy to be “the
most important and popular
source of Canadian news,
information and entertainment
content”
 Galipeau, 2006
+
Why CBC Radio 3
 Mandate to promote Canadian
culture through emerging
technologies to reach
Canadians
 Social and collaborative media
features promoted on its
existing website
 Award-winning service
described as the “virtual
community for the nation’s
independent culture”
 Whyte, 2004
 CBC Radio 3 “among the
country’s best kept web-based
secrets”
 Belanger & Andreche, 2009
+ The development of the
Canadian Music Wiki
+
Creating the wiki
 Work at CBC in Vancouver
with the Radio 3 web team
 Investigate wiki software
 Envision the design and
collaborative features to
include at launch
 Develop outreach and
community plan
+
Wikidesign
+
Discussion:
Technology
 Tap collective intelligence of
the audience
 Issues of resources/funding
 CBC as the facilitator of
content, rather than creator of
content
+
Discussion:
Content/community
 Balance openness with
editorial checks and balances
 Critical mass of contributors
 Existing base of ‘power users’
of CBC Radio 3
+
Discussion:
Culture
 Open and collaborative
approach of CBC Radio 3
 Mandate to support and
promote Canadian culture
 Music as a social experience
+
Discussion:
Economics
 Funding innovation at time of
cutbacks
 Journalism schools as a
catalyst for media innovation
 Teaching hospital model of
professional education
+
Limitations
 Wiki not yet launched
 Canadian context
 Personal bias
+
Conclusion
 Innovate at the edges
 Minimise editorial risk
 Minimise financial cost
 Radio as an online
collaborative experience
+
Thank you
@hermida – http://reportr.net
@amandaash – http://theindiefiles.com

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Hermida ash

  • 1. + Wikifying the CBC Alfred Hermida, Assistant professor Amanda Ash, Graduate student UBC Graduate School of Journalism
  • 2. + About the project  Research and develop a user-generated, participatory online resource on Canadian music, produced by Canadians, using collaborative wiki software  Partnership between media organization, journalism school and state funding agency  Explore how a public service broadcaster can incorporate models of collective intelligence within established patriarchal models of media
  • 3. + The Canadian context  CBC as “a corporate Titanic on the verge of capsizing”  Raboy, 1996  Strategy “to create a critical mass of content and services to ensure that Canadians can never be relegated to a back corner of the web”  Beatty, 1998  Online as a space “dominated by a few multinational companies that have managed to extend control based on their existing dominance”  Silverstone, 2007  Online strategy to be “the most important and popular source of Canadian news, information and entertainment content”  Galipeau, 2006
  • 4. + Why CBC Radio 3  Mandate to promote Canadian culture through emerging technologies to reach Canadians  Social and collaborative media features promoted on its existing website  Award-winning service described as the “virtual community for the nation’s independent culture”  Whyte, 2004  CBC Radio 3 “among the country’s best kept web-based secrets”  Belanger & Andreche, 2009
  • 5. + The development of the Canadian Music Wiki
  • 6. + Creating the wiki  Work at CBC in Vancouver with the Radio 3 web team  Investigate wiki software  Envision the design and collaborative features to include at launch  Develop outreach and community plan
  • 8. + Discussion: Technology  Tap collective intelligence of the audience  Issues of resources/funding  CBC as the facilitator of content, rather than creator of content
  • 9. + Discussion: Content/community  Balance openness with editorial checks and balances  Critical mass of contributors  Existing base of ‘power users’ of CBC Radio 3
  • 10. + Discussion: Culture  Open and collaborative approach of CBC Radio 3  Mandate to support and promote Canadian culture  Music as a social experience
  • 11. + Discussion: Economics  Funding innovation at time of cutbacks  Journalism schools as a catalyst for media innovation  Teaching hospital model of professional education
  • 12. + Limitations  Wiki not yet launched  Canadian context  Personal bias
  • 13. + Conclusion  Innovate at the edges  Minimise editorial risk  Minimise financial cost  Radio as an online collaborative experience
  • 14. + Thank you @hermida – http://reportr.net @amandaash – http://theindiefiles.com