This document shows metrics for an organization since its 2009 launch, including steady annual increases in visitors, visits, and page views through 2013, as well as growing staff numbers and revenues exceeding expenses in all reported years. Total revenue grew from $3.8 million in 2009 to over $5 million in 2013 while expenses rose from $1.1 million to nearly $4.7 million over the same period.

15. METRICS SINCE LAUNCH
2009 2010 2011 2012
Visitors 112,130 2,209,958 4,993,548 5,704,013
Visits 250,350 3,970,635 9,259,615 10,091,465
Page views 865,948 23,011,983 39,603,120 40,375,053
Staff 17 29 31 34
Total Revenue $3,893,124
Form 990
$2,245,082
Form 990
$4,201,041
P&L
$4,265,802
P&L
Total Expense $1,103,761
Form 990
$2,896,230
Form 990
$4,602,961
P&L
$4,498,417
2013
6,085,628
11,504,841
38,269,657
40
$5,396,411
P&L
$4,695,296