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Creating a Social Media Marketing Plan

The document outlines the importance and strategies for creating an effective social media marketing plan, emphasizing the need for understanding the target audience and creating valuable content. It highlights various types of social media platforms, provides statistics on user engagement, and details key tips for successful implementation. Additionally, it stresses the significance of social media optimization and recommends methods for increasing brand visibility and engagement online.

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Creating a Social Media Plan Find out if Social Media is right for your organization
Who is Colleen Wright? • Digital Marketing Instructor for Five Years through Search Engine Academy Northwest • Online Marketer Since 1997 • Graduate of Portland State University – Marketing – Advertising Management • Digital Marketing Consultant that has increased revenue for many businesses small and large over the years • Business Advisor for the Small Business Development Center at PCC 2
What’s on the Agenda Tonight… 1. What is Social Media Marketing? 2. Why should businesses engage in Social Media? 3. Types of Social Media Sites 4. Creating a Social Media Plan 5. What to share on Social Media 6. Tips to help you with Social Media 7. Social Media Optimization 8. A Quick review of: a. Linked In b. Facebook c. Twitter 9. Q&A Response Interactive LLC © 2013 2/4/2013 3 3
What is Social Media Marketing? Response Interactive LLC © 2013 2/4/2013 4
What Is Social Media Marketing? From Wikipedia: Social media marketing refers to the process of gaining website traffic or attention through social media sites.[1][2] Response Interactive LLC © 2013 2/4/2013 5 5
What Is Social Media Marketing? From Wikipedia: Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Response Interactive LLC © 2013 2/4/2013 6 6
What Is Social Media Marketing? From Wikipedia: A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third- party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Response Interactive LLC © 2013 2/4/2013 7
What Is Social Media Marketing? From Wikipedia: Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Response Interactive LLC © 2013 2/4/2013 8
Why Do Social Media Marketing? • Elevate your business as an industry expert • Generate traffic • Create conversations Response Interactive LLC © 2013 2/4/2013 9 9
Stats on Social Media Marketing Every MINUTE of every day: • 100,000 tweets are sent • 684,478 pieces of content are shared on Facebook • 2 million search queries are made on Google • 48 hours of video are uploaded to YouTube • 47,000 apps are downloaded from the App Store • 3,600 photos are shared on Instagram • 571 websites are created • $272,000 is spent by consumers online (source: AllTwitter, http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/) Response Interactive LLC © 2013 2/4/2013 10 10
Stats on Facebook • One billion monthly active users as of October 2012. • Approximately 81% of our monthly active users are outside the U.S. and Canada. • 552 million daily active users on average in June 2012. • 600 million monthly active users who used Facebook mobile products in September 2012. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 Response Interactive LLC © 2013 2/4/2013 11 11
Stats on Twitter Twitter turned 6 in March 2012 and has: • 140 million active users • 340 million tweets each day (up from 50mm in 2010) • 6.9 million active mobile users Source: http://www.globalpost.com/dispatch/news/regions/americas/united-states/120930/instagram-twitter-mobile-users http://business.twitter.com/en/basics/what-is-twitter/ Response Interactive LLC © 2013 2/4/2013 12 12
Stats on LinkedIn ABOUT 164 MILLION* LINKEDINMEMBERS WORLDWIDE http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 Response Interactive LLC © 2013 2/4/2013 13 13
Stats on LinkedIn MEMBERS DISTRIBUTION BY AREA Source: LinkedIn Ad Platform Data comes from the LinkedIn Estimated Target Audience Estimated Target Audience is an approximation of total member registrations. Compiled: January 2012 Compiled by: Amodiovalerio Verde Response Interactive LLC © 2013 2/4/2013 14 14
Stats on Pinterest http://infographicjournal.com/pinterestingly-enough/ Response Interactive LLC © 2013 2/4/2013 15 15
Stats on Pinterest http://infographicjournal.com/pinterestingly-enough/ Response Interactive LLC © 2013 2/4/2013 16 16
Stats on YouTube • Over 800 million unique users visit each month • Over 4 billion hours of video are watched each month on YouTube • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth • Traffic from mobile devices tripled in 2011 http://www.youtube.com/t/press_statistics Response Interactive LLC © 2013 2/4/2013 17 17
Stats on YouTube • More than 20% of global YouTube views come from mobile devices • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week http://www.youtube.com/t/press_statistics Response Interactive LLC © 2013 2/4/2013 18 18
Why Engage in Social Media? Social media enables you to: • Share your expertise and knowledge • Tap into the wisdom of your consumers • Enables customers to help customers • Engages prospects through customer evangelism http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm Response Interactive LLC © 2013 2/4/2013 19 19
Why You Should NOT Do Social Media • Generate sales • Generate a list of prospects • Generate phone calls or contact inquiries • Measure ROI – David Meerman Scott’s ―rant‖ on ROI: http://www.ribeeziemedia.com/wp- content/uploads/2010/01/DMScott_Intervie w4.mp3 • You want to create a ―viral‖ campaign – It probably won’t work Response Interactive LLC © 2013 2/4/2013 20
Types of Social Media Sites Social ―bookmarking‖ sites such as: These sites have their own communities and governments‖ and basically run themselves. Response Interactive LLC © 2013 2/4/2013 21 21
Types of Social Media Sites Identity-based sites are based on who you are and the type of business you’re in and are based on connecting with networks of friends, associates and contacts you know. Response Interactive LLC © 2013 2/4/2013 22 22
Types of Social Media Sites Your own personal Blog is an identity-based social media site if you open up comments. Message boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups – think about how long newsgroups have been around) Response Interactive LLC © 2013 2/4/2013 23 23
Types of Social Media Sites Micro-Blogging sites, such as: Response Interactive LLC © 2013 2/4/2013 24 24
Types of Social Media Sites 5. Pinning Sites, such as: 6. Video Sites, such as: Response Interactive LLC © 2013 2/4/2013 25 25
Creating a Social Media Marketing Plan Response Interactive LLC © 2013 2/4/2013 26
Creating a Social Media Plan If you enter into social media marketing without a plan, You Will Fail. Period. http://outspokenmedia.com/social-media/social-media-planning/ Response Interactive LLC © 2013 2/4/2013 27 27
Creating a Social Media Plan Response Interactive LLC © 2013 2/4/2013 28 28
Creating a Social Media Plan Understand your audience: 1. Who is your target market? 2. What does your target market need? (Describe their needs NOT what you offer) 3. What are your customer’s pain points? (List all of your customer’s pain points) 4. What emotions are evoked by their big pain? 5. What do you do? (How do you solve your customer’s problems?) 6. Who are your competitors? 7. What differentiates your company from the competition? Response Interactive LLC © 2013 2/4/2013 29 29
Creating a Social Media Plan Once you have researched your audience and the competition, the next step is to: Create your online brand! then Secure your online brand! Response Interactive LLC © 2013 2/4/2013 30 30
Creating a Social Media Plan Secure your online brand http://knowem.com/ Response Interactive LLC © 2013 2/4/2013 31 31
Creating a Social Media Plan Determine how you will measure your success Blog comments ? Conversions ? Links ? Twitter talk ? Better brand recognition ? Response Interactive LLC © 2013 2/4/2013 32 32
Creating a Social Media Plan Understand your customers; hang out where they hang out. Are they on: Why follow your customers? You want to know what your customers want and place yourself ahead of the competition Response Interactive LLC © 2013 2/4/2013 33
Rules Regarding Social Media Marketing 1. Must be 100% free: No strings attached 2. Sales is NOT the goal: Consumers of content are not in ―buy‖ mode 3. Make it easy to spread the word: You want others to disseminate your information free and freely Response Interactive LLC © 2013 2/4/2013 34 34
Social Media Marketing Some common ways of sharing:  Authoritative information  Entertainment  Humor  Controversy (Wikipedia)http://en.wikipedia.org/wiki/Social_media_marketing Response Interactive LLC © 2013 2/4/2013 35 35
Social Media Marketing Authoritative Information http://www.youtube.com/watch?v=v5K5H7SM4cw Response Interactive LLC © 2013 2/4/2013 36 36
Social Media Marketing Entertainment Response Interactive LLC © 2013 2/4/2013 37 37
Social Media Marketing Humor Response Interactive LLC © 2013 2/4/2013 38 38
Social Media Marketing Controversy http://agmetalminer.com/2011/08/01/why-steel-producers-need-pay-attention-downstream-imports/ Response Interactive LLC © 2013 2/4/2013 39 39
Rules Regarding Social Media Marketing 4. Deliver what you promise: Don’t try to fake people out – you’ll be buried very quickly 5. Don’t expect an ROI: It’s nearly impossible to tie social media back to sales or other dollar measurements Response Interactive LLC © 2013 2/4/2013 40 40
Tips for Social Media Marketing Be committed: Research and solicit a relevant audience. Design a plan: Schedule start dates, goals and benchmark the plan’s progress. Response Interactive LLC © 2013 2/4/2013 41 41
Tips for Social Media Marketing Plan a “friending” strategy: • Publish a badge—or an icon—that allows customers to share your website on their LinkedIn, Facebook and Twitter pages. • Place links to your social media pages in your email signature. Response Interactive LLC © 2013 2/4/2013 42 42
Tips for Social Media Marketing Have a ―crisis‖ communication plan: Be prepared for negative comments and know in advance how you will respond. Monitor with: Google Alerts and socialmention.com http://www.google.com/alerts http://socialmention.com/ Response Interactive LLC © 2013 2/4/2013 43 43
Tips for Social Media Marketing Be proactive: Monitor daily and produce daily updates that give followers a unique insight of your business. Response Interactive LLC © 2013 2/4/2013 44 44
Tips for Social Media Marketing Be proactive: Encourage interactivity and discussion. Response Interactive LLC © 2013 2/4/2013 45
Tips for Social Media Marketing Personalize: Social media pages should not be overtly commercial. Response Interactive LLC © 2013 2/4/2013 46 46
Tips for Social Media Marketing Personalize: Consider consumers’ interests and provide entertainment value to keep them coming back. Response Interactive LLC © 2013 2/4/2013 47 47
Tips for Social Media Marketing Integrate all marketing efforts: Publish all messages to every marketing vehicle: 1. Social Media 2. Newsletters 3. Web Sites 4. Public Relations 5. Advertising and be certain they are consistent. Response Interactive LLC © 2013 2/4/2013 48 48
Tips for Social Media Marketing Integrate all marketing efforts: Create external links to post on social media pages that direct the fan to your published press, advertisements, commercials, etc. Source: Howard Schaffer Media Marketing Response Interactive LLC © 2013 2/4/2013 49 49
Social Media Optimization Response Interactive LLC © 2013 2/4/2013 50
Social Media Optimization (SMO) • Social Media Optimization is defined by Wikipedia as the way to optimize Web sites/pages so they’re more easily connected to social media sites. Response Interactive LLC © 2013 2/4/2013 51
Social Media Optimization (SMO) ―Rules to guide your thinking‖ in optimizing your site/page so it’s more easily connected to social media (SM) sites: • Increase your linkability (write and share content to which people will want to link or share) • Make tagging easy (include tags as well as links to the SM sites) see: http://en.wikipedia.org/wiki/Tag_(metadata) example: http://mashable.com/2010/05/10/organize-twitter-profile/ Response Interactive LLC © 2013 2/4/2013 52 52
Social Media Optimization (SMO) Response Interactive LLC © 2013 2/4/2013 53 53
Social Media Optimization (SMO) • Reward inbound links (link back to people who link to you) • Help your content travel (include a bio, mention your content to others) Response Interactive LLC © 2013 2/4/2013 54
Social Media Optimization (SMO) Response Interactive LLC © 2013 2/4/2013 55
Social Media Optimization (SMO) Response Interactive LLC © 2013 2/4/2013 56 56
Social Media Optimization (SMO) Widgets and Badges Response Interactive LLC © 2013 2/4/2013 57 57
Social Media Optimization (SMO) Widgets and Badges Response Interactive LLC © 2013 2/4/2013 58
Social Media Optimization (SMO) Links to Widgets and Badges FaceBook http://www.facebook.com/badges/ Twitter http://twitter.com/goodies/widgets LinkedIn http://www.linkedin.com/profile?promoteProfile=&trk=mypro_badges Pinterest http://pinterest.com/about/goodies/ Response Interactive LLC © 2013 2/4/2013 59 59
Working in Response Interactive LLC © 2013 2/4/2013 60
Maximizing a Business Page Go to: http://www.facebook.com/pages/create.php to create a page Response Interactive LLC © 2013 2/4/2013 61 61
Maximizing a Business Page Click the ―Edit Button‖ to edit your page Response Interactive LLC © 2013 2/4/2013 62 62
Maximizing a Business Page Set up email notifications so you can be super responsive to fans of your page Response Interactive LLC © 2013 2/4/2013 63 63
Maximizing a Business Page Set up your mobile device to respond quickly Response Interactive LLC © 2013 2/4/2013 64 64
Maximizing a Business Page Add the Facebook App to your phone and iPad Response Interactive LLC © 2013 2/4/2013 65 65
Maximizing a Business Page Set permissions for your page. DO NOT publish page until complete. Response Interactive LLC © 2013 2/4/2013 66
Maximizing a Business Page Response Interactive LLC © 2013 2/4/2013 67 67
Social Media Marketing Ways to market a business on FaceBook •Create a Cause •Develop a Group •Post Videos, Photos and Links •Design a quiz •Post your Events •Create a Business Page •Run a Facebook Ad •Promote a Post Response Interactive LLC © 2013 2/4/2013 68 68
Working in Response Interactive LLC © 2013 2/4/2013 69
Optimizing your Profile Response Interactive LLC © 2013 2/4/2013 70
Enhancing your LinkedIn Profile Click on “Profile” Response Interactive LLC © 2013 2/4/2013 71 71
Enhancing your LinkedIn Profile Click on the “Edit Profile” link Response Interactive LLC © 2013 2/4/2013 72 72
Enhancing your LinkedIn Profile The goal is to get your profile to 100% completeness Response Interactive LLC © 2013 2/4/2013 73 73
Enhancing your LinkedIn Profile Click on [edit] to add summary, cannot use HTML when developing summary Response Interactive LLC © 2013 2/4/2013 74 74
Enhancing your LinkedIn Profile Add as many skills as are applicable so people can find you appropriately in a search Response Interactive LLC © 2013 2/4/2013 75 75
Enhancing your LinkedIn Profile Add Sections is Located just above your Summary Response Interactive LLC © 2013 2/4/2013 76 76
Enhancing your LinkedIn Profile Click on the “Edit” link next your name and fill in the information, then Click on the “Save Changes” button Response Interactive LLC © 2013 2/4/2013 77 77
Enhancing your LinkedIn Profile Add your Websites by clicking on [edit] Choose “Other” in the drop down box so you can name your websites using keywords to help people find what you do. Response Interactive LLC © 2013 2/4/2013 78
Manage and Request Recommendations Response Interactive LLC © 2013 2/4/2013 79
Recommendations Manage recommendations Response Interactive LLC © 2013 2/4/2013 80 80
Recommendations Get Recommended, Cli ck on the “Recommendation” Link Response Interactive LLC © 2013 2/4/2013 81 81
Recommendations Get Recommended, Cli ck on the “Ask for a recommendation” Link or… Response Interactive LLC © 2013 2/4/2013 82 82
Recommendations Get Recommended, Click on the “Request Recommendations” or “Ask to be endorsed” Links Response Interactive LLC © 2013 2/4/2013 83
Recommendations Only ask for recommendation s from people you are willing to recommend back. Response Interactive LLC © 2013 2/4/2013 84 84
Recommendations Choose Recipients Response Interactive LLC © 2013 2/4/2013 85 85
Recommendations Response Interactive LLC © 2013 2/4/2013 86 86
Companies Pages Response Interactive LLC © 2013 2/4/2013 87
Companies Page Response Interactive LLC © 2013 2/4/2013 88 88
Companies Page Response Interactive LLC © 2013 2/4/2013 89 89
Companies Page Response Interactive LLC © 2013 2/4/2013 90 90
Companies Page Follow your competition to keep track of what they are doing. Response Interactive LLC © 2013 2/4/2013 91
Companies Pages Features: • Tell your company’s story • Highlight your products and services • Engage with followers • Share career opportunities • Drive word of mouth at scale Response Interactive LLC © 2013 2/4/2013 92 92
Takeaways Response Interactive LLC © 2013 2/4/2013 93
Social Media Marketing Great for business networking •Find jobs •Develop business •Promote projects and opportunities •Keep track of your competition •Publicize Events Response Interactive LLC © 2013 2/4/2013 94 94
Social Media Marketing Ways to market your business •Start a Group •Join Groups •Create a Company Page •Post your Events •Answer Questions •Ask for recommendations •Post updates •Run an Ad Response Interactive LLC © 2013 2/4/2013 95 95
Working in Response Interactive LLC © 2013 2/4/2013 96
About Twitter What is it? Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. Response Interactive LLC © 2013 2/4/2013 97 97
About Twitter What is it? People write short updates, often called "tweets" of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search. http://help.twitter.com/entries/13920-frequently-asked-questions Response Interactive LLC © 2013 2/4/2013 98 98
About Twitter The Lingo Follow Following someone simply means receiving their Twitter updates. Unfollow If you no longer wish to view someone’s tweets in your timeline, you can unfollow them. @Replies An @reply is a public message sent from one person to another, distinguished from normal updates by the @username prefix. If a message begins with @username, we collect it as a reply. Reply publicly to any update on Twitter by using the @username format. Response Interactive LLC © 2013 2/4/2013 99 99
About Twitter The Lingo DM – Direct Message Direct messages are private messages sent from one Twitter person to another. You can only send a direct message to a person who follows you. RT – Retweet RT is short for retweet, and indicates a re-posting of someone else's tweet. This isn't an official Twitter command or feature, but people add RT somewhere in a tweet to indicate that part of their tweet includes something they're re-posting from another person's tweet, sometimes with a comment of their own. Response Interactive LLC © 2013 2/4/2013 100 100
About Twitter The Lingo Hashtag - # Because Twitter provided no easy way to group tweets or add extra data, the Twitter community came up with their own way: hashtags. A hashtag is similar to other web tags- it helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag, like so: #traffic, #followfriday, #hashtag. Hashtags can occur anywhere in the tweet: some people just add a # before a word they're using. Lists Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account. Displayed on the right side menu of your homepage. Response Interactive LLC © 2013 2/4/2013 101
About Twitter The Lingo Avatar The personal image uploaded to your Twitter profile in the Settings tab of your account. Favorite To favorite a Tweet means to mark it as one of your favorites by clicking the yellow star next to the message. Reply A Tweet posted in reply to another user's message, usually posted by clicking the "reply" button next to their Tweet in your timeline. Always begins with @username. Response Interactive LLC © 2013 2/4/2013 102 102
About Twitter The Lingo For a Glossary of Terms go to: http://help.twitter.com/entries/166337-the-twitter-glossary Response Interactive LLC © 2013 2/4/2013 103 103
About Twitter Join or Sign in Response Interactive LLC © 2013 2/4/2013 104 104
About Twitter You get 140 characters for sharing your thoughts Response Interactive LLC © 2013 2/4/2013 105 105
About Twitter Customizing Twitter Response Interactive LLC © 2013 2/4/2013 106 106
About Twitter Customizing your Twitter Account Response Interactive LLC © 2013 2/4/2013 107 107
About Twitter Think in terms of keywords under which you want people to find you. Response Interactive LLC © 2013 2/4/2013 108 108
About Twitter Set up your mobile account Response Interactive LLC © 2013 2/4/2013 109 109
About Twitter You get 160 characters to build your profile. Think about how you want people to find you. Response Interactive LLC © 2013 2/4/2013 110 110
About Twitter Choose a theme or customize your own… Response Interactive LLC © 2013 2/4/2013 111 111
Twitter Tools TweetMeme - Search and retweet the hottest stories on Twitter. Twitvid - Easily share videos on Twitter. Twitalyzer – Serious analytics for social relationships. WeFollow - Twitter directory and search. Find Twitter followers. Klout - ―The standard for influence‖ TweetDeck – Brings more flexibility and insight to power users. HootSuite - Dashboard for teams using Twitter, Facebook, LinkedIn. TrueTwit – Validation service. Stop wasting time with spammers. http://dailytekk.com/2012/03/19/the-top-100-twitter-tools-of-2012-categorized/ Response Interactive LLC © 2013 2/4/2013 112 112
Twitter Tools http://twitter.polldaddy.com/ http://everycharactercounts.com/ http://lessfriends.com/ http://tweetstats.com http://www.tweetworth.com/ http://twittersheep.com Response Interactive LLC © 2013 2/4/2013 113 113
Twitter Tools http://www.twhirl.org/ http://www.socialoomph.com/ http://untweeps.com/ http://www.youtube.com/watch?v=TY-e4zSuuJc http://twitterautoposter.net/ http://www.twitterblaster.com/ http://virl.com/250/ Response Interactive LLC © 2013 2/4/2013 114 114
Take Away’s Response Interactive LLC © 2013 2/4/2013 115
Social Media Marketing •Considered a micro-blogging network •Great place to research trends •Wonderful for sharing ideas •Excellent for getting the word out about what you do •Great way to drive traffic to a website or blog http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/ Response Interactive LLC © 2013 2/4/2013 116 116
Social Media Marketing Ways to market a business on Twitter •Be sure to follow the 80/20 rule when tweeting. •Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter. http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/ Response Interactive LLC © 2013 2/4/2013 117 117
Social Media Marketing Ways to market a business on Twitter •As the owner of your business, register your @companyname and use it for all your tweets. •Use Twitter Search to find and respond to tweets about your products or your brand. •Ask for feedback on your products and then follow up with the responses you get http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/ Response Interactive LLC © 2013 2/4/2013 118 118
Final Words Response Interactive LLC © 2013 2/4/2013 119
Social Media Takeaways 1. Integrate your efforts to reduce time spent on Social Media 2. Have a plan and follow it 3. Incorporate Widgets for LinkedIn, FaceBook and Twitter to your Website, blog and even your email signature. Response Interactive LLC © 2013 2/4/2013 120
Social Media Takeaways 4. Limit your self promotion 5. Give generously to your community 6. and Have Fun! Response Interactive LLC © 2013 2/4/2013 121 121
Contact Information Colleen Wright Consulting info@responseim.com www.responseim.com Training www.seotrainingnw.com Response Interactive LLC © 2013 2/4/2013 122
Thank you! Get a copy of the presentation at: http://www.slideshare.net/sheenalena/presentations Response Interactive LLC © 2013 2/4/2013 123

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Creating a Social Media Marketing Plan

  • 1.
    Creating a SocialMedia Plan Find out if Social Media is right for your organization
  • 2.
    Who is ColleenWright? • Digital Marketing Instructor for Five Years through Search Engine Academy Northwest • Online Marketer Since 1997 • Graduate of Portland State University – Marketing – Advertising Management • Digital Marketing Consultant that has increased revenue for many businesses small and large over the years • Business Advisor for the Small Business Development Center at PCC 2
  • 3.
    What’s on theAgenda Tonight… 1. What is Social Media Marketing? 2. Why should businesses engage in Social Media? 3. Types of Social Media Sites 4. Creating a Social Media Plan 5. What to share on Social Media 6. Tips to help you with Social Media 7. Social Media Optimization 8. A Quick review of: a. Linked In b. Facebook c. Twitter 9. Q&A Response Interactive LLC © 2013 2/4/2013 3 3
  • 4.
    What is SocialMedia Marketing? Response Interactive LLC © 2013 2/4/2013 4
  • 5.
    What Is SocialMedia Marketing? From Wikipedia: Social media marketing refers to the process of gaining website traffic or attention through social media sites.[1][2] Response Interactive LLC © 2013 2/4/2013 5 5
  • 6.
    What Is SocialMedia Marketing? From Wikipedia: Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Response Interactive LLC © 2013 2/4/2013 6 6
  • 7.
    What Is SocialMedia Marketing? From Wikipedia: A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third- party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Response Interactive LLC © 2013 2/4/2013 7
  • 8.
    What Is SocialMedia Marketing? From Wikipedia: Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Response Interactive LLC © 2013 2/4/2013 8
  • 9.
    Why Do SocialMedia Marketing? • Elevate your business as an industry expert • Generate traffic • Create conversations Response Interactive LLC © 2013 2/4/2013 9 9
  • 10.
    Stats on SocialMedia Marketing Every MINUTE of every day: • 100,000 tweets are sent • 684,478 pieces of content are shared on Facebook • 2 million search queries are made on Google • 48 hours of video are uploaded to YouTube • 47,000 apps are downloaded from the App Store • 3,600 photos are shared on Instagram • 571 websites are created • $272,000 is spent by consumers online (source: AllTwitter, http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/) Response Interactive LLC © 2013 2/4/2013 10 10
  • 11.
    Stats on Facebook • One billion monthly active users as of October 2012. • Approximately 81% of our monthly active users are outside the U.S. and Canada. • 552 million daily active users on average in June 2012. • 600 million monthly active users who used Facebook mobile products in September 2012. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 Response Interactive LLC © 2013 2/4/2013 11 11
  • 12.
    Stats on Twitter Twitterturned 6 in March 2012 and has: • 140 million active users • 340 million tweets each day (up from 50mm in 2010) • 6.9 million active mobile users Source: http://www.globalpost.com/dispatch/news/regions/americas/united-states/120930/instagram-twitter-mobile-users http://business.twitter.com/en/basics/what-is-twitter/ Response Interactive LLC © 2013 2/4/2013 12 12
  • 13.
    Stats on LinkedIn ABOUT 164 MILLION* LINKEDINMEMBERS WORLDWIDE http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 Response Interactive LLC © 2013 2/4/2013 13 13
  • 14.
    Stats on LinkedIn MEMBERS DISTRIBUTION BY AREA Source: LinkedIn Ad Platform Data comes from the LinkedIn Estimated Target Audience Estimated Target Audience is an approximation of total member registrations. Compiled: January 2012 Compiled by: Amodiovalerio Verde Response Interactive LLC © 2013 2/4/2013 14 14
  • 15.
    Stats on Pinterest http://infographicjournal.com/pinterestingly-enough/ Response Interactive LLC © 2013 2/4/2013 15 15
  • 16.
    Stats on Pinterest http://infographicjournal.com/pinterestingly-enough/ Response Interactive LLC © 2013 2/4/2013 16 16
  • 17.
    Stats on YouTube •Over 800 million unique users visit each month • Over 4 billion hours of video are watched each month on YouTube • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth • Traffic from mobile devices tripled in 2011 http://www.youtube.com/t/press_statistics Response Interactive LLC © 2013 2/4/2013 17 17
  • 18.
    Stats on YouTube •More than 20% of global YouTube views come from mobile devices • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week http://www.youtube.com/t/press_statistics Response Interactive LLC © 2013 2/4/2013 18 18
  • 19.
    Why Engage in Social Media? Social media enables you to: • Share your expertise and knowledge • Tap into the wisdom of your consumers • Enables customers to help customers • Engages prospects through customer evangelism http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm Response Interactive LLC © 2013 2/4/2013 19 19
  • 20.
    Why You ShouldNOT Do Social Media • Generate sales • Generate a list of prospects • Generate phone calls or contact inquiries • Measure ROI – David Meerman Scott’s ―rant‖ on ROI: http://www.ribeeziemedia.com/wp- content/uploads/2010/01/DMScott_Intervie w4.mp3 • You want to create a ―viral‖ campaign – It probably won’t work Response Interactive LLC © 2013 2/4/2013 20
  • 21.
    Types of SocialMedia Sites Social ―bookmarking‖ sites such as: These sites have their own communities and governments‖ and basically run themselves. Response Interactive LLC © 2013 2/4/2013 21 21
  • 22.
    Types of SocialMedia Sites Identity-based sites are based on who you are and the type of business you’re in and are based on connecting with networks of friends, associates and contacts you know. Response Interactive LLC © 2013 2/4/2013 22 22
  • 23.
    Types of SocialMedia Sites Your own personal Blog is an identity-based social media site if you open up comments. Message boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups – think about how long newsgroups have been around) Response Interactive LLC © 2013 2/4/2013 23 23
  • 24.
    Types of SocialMedia Sites Micro-Blogging sites, such as: Response Interactive LLC © 2013 2/4/2013 24 24
  • 25.
    Types of SocialMedia Sites 5. Pinning Sites, such as: 6. Video Sites, such as: Response Interactive LLC © 2013 2/4/2013 25 25
  • 26.
    Creating a Social Media Marketing Plan Response Interactive LLC © 2013 2/4/2013 26
  • 27.
    Creating a SocialMedia Plan If you enter into social media marketing without a plan, You Will Fail. Period. http://outspokenmedia.com/social-media/social-media-planning/ Response Interactive LLC © 2013 2/4/2013 27 27
  • 28.
    Creating a SocialMedia Plan Response Interactive LLC © 2013 2/4/2013 28 28
  • 29.
    Creating a SocialMedia Plan Understand your audience: 1. Who is your target market? 2. What does your target market need? (Describe their needs NOT what you offer) 3. What are your customer’s pain points? (List all of your customer’s pain points) 4. What emotions are evoked by their big pain? 5. What do you do? (How do you solve your customer’s problems?) 6. Who are your competitors? 7. What differentiates your company from the competition? Response Interactive LLC © 2013 2/4/2013 29 29
  • 30.
    Creating a SocialMedia Plan Once you have researched your audience and the competition, the next step is to: Create your online brand! then Secure your online brand! Response Interactive LLC © 2013 2/4/2013 30 30
  • 31.
    Creating a SocialMedia Plan Secure your online brand http://knowem.com/ Response Interactive LLC © 2013 2/4/2013 31 31
  • 32.
    Creating a SocialMedia Plan Determine how you will measure your success Blog comments ? Conversions ? Links ? Twitter talk ? Better brand recognition ? Response Interactive LLC © 2013 2/4/2013 32 32
  • 33.
    Creating a SocialMedia Plan Understand your customers; hang out where they hang out. Are they on: Why follow your customers? You want to know what your customers want and place yourself ahead of the competition Response Interactive LLC © 2013 2/4/2013 33
  • 34.
    Rules Regarding Social Media Marketing 1. Must be 100% free: No strings attached 2. Sales is NOT the goal: Consumers of content are not in ―buy‖ mode 3. Make it easy to spread the word: You want others to disseminate your information free and freely Response Interactive LLC © 2013 2/4/2013 34 34
  • 35.
    Social Media Marketing Somecommon ways of sharing:  Authoritative information  Entertainment  Humor  Controversy (Wikipedia)http://en.wikipedia.org/wiki/Social_media_marketing Response Interactive LLC © 2013 2/4/2013 35 35
  • 36.
    Social Media Marketing Authoritative Information http://www.youtube.com/watch?v=v5K5H7SM4cw Response Interactive LLC © 2013 2/4/2013 36 36
  • 37.
    Social Media Marketing Entertainment Response Interactive LLC © 2013 2/4/2013 37 37
  • 38.
    Social Media Marketing Humor Response Interactive LLC © 2013 2/4/2013 38 38
  • 39.
    Social Media Marketing Controversy http://agmetalminer.com/2011/08/01/why-steel-producers-need-pay-attention-downstream-imports/ Response Interactive LLC © 2013 2/4/2013 39 39
  • 40.
    Rules Regarding Social Media Marketing 4. Deliver what you promise: Don’t try to fake people out – you’ll be buried very quickly 5. Don’t expect an ROI: It’s nearly impossible to tie social media back to sales or other dollar measurements Response Interactive LLC © 2013 2/4/2013 40 40
  • 41.
    Tips for SocialMedia Marketing Be committed: Research and solicit a relevant audience. Design a plan: Schedule start dates, goals and benchmark the plan’s progress. Response Interactive LLC © 2013 2/4/2013 41 41
  • 42.
    Tips for SocialMedia Marketing Plan a “friending” strategy: • Publish a badge—or an icon—that allows customers to share your website on their LinkedIn, Facebook and Twitter pages. • Place links to your social media pages in your email signature. Response Interactive LLC © 2013 2/4/2013 42 42
  • 43.
    Tips for SocialMedia Marketing Have a ―crisis‖ communication plan: Be prepared for negative comments and know in advance how you will respond. Monitor with: Google Alerts and socialmention.com http://www.google.com/alerts http://socialmention.com/ Response Interactive LLC © 2013 2/4/2013 43 43
  • 44.
    Tips for SocialMedia Marketing Be proactive: Monitor daily and produce daily updates that give followers a unique insight of your business. Response Interactive LLC © 2013 2/4/2013 44 44
  • 45.
    Tips for SocialMedia Marketing Be proactive: Encourage interactivity and discussion. Response Interactive LLC © 2013 2/4/2013 45
  • 46.
    Tips for SocialMedia Marketing Personalize: Social media pages should not be overtly commercial. Response Interactive LLC © 2013 2/4/2013 46 46
  • 47.
    Tips for SocialMedia Marketing Personalize: Consider consumers’ interests and provide entertainment value to keep them coming back. Response Interactive LLC © 2013 2/4/2013 47 47
  • 48.
    Tips for SocialMedia Marketing Integrate all marketing efforts: Publish all messages to every marketing vehicle: 1. Social Media 2. Newsletters 3. Web Sites 4. Public Relations 5. Advertising and be certain they are consistent. Response Interactive LLC © 2013 2/4/2013 48 48
  • 49.
    Tips for SocialMedia Marketing Integrate all marketing efforts: Create external links to post on social media pages that direct the fan to your published press, advertisements, commercials, etc. Source: Howard Schaffer Media Marketing Response Interactive LLC © 2013 2/4/2013 49 49
  • 50.
  • 51.
    Social Media Optimization(SMO) • Social Media Optimization is defined by Wikipedia as the way to optimize Web sites/pages so they’re more easily connected to social media sites. Response Interactive LLC © 2013 2/4/2013 51
  • 52.
    Social Media Optimization(SMO) ―Rules to guide your thinking‖ in optimizing your site/page so it’s more easily connected to social media (SM) sites: • Increase your linkability (write and share content to which people will want to link or share) • Make tagging easy (include tags as well as links to the SM sites) see: http://en.wikipedia.org/wiki/Tag_(metadata) example: http://mashable.com/2010/05/10/organize-twitter-profile/ Response Interactive LLC © 2013 2/4/2013 52 52
  • 53.
    Social Media Optimization(SMO) Response Interactive LLC © 2013 2/4/2013 53 53
  • 54.
    Social Media Optimization(SMO) • Reward inbound links (link back to people who link to you) • Help your content travel (include a bio, mention your content to others) Response Interactive LLC © 2013 2/4/2013 54
  • 55.
    Social Media Optimization(SMO) Response Interactive LLC © 2013 2/4/2013 55
  • 56.
    Social Media Optimization(SMO) Response Interactive LLC © 2013 2/4/2013 56 56
  • 57.
    Social Media Optimization(SMO) Widgets and Badges Response Interactive LLC © 2013 2/4/2013 57 57
  • 58.
    Social Media Optimization(SMO) Widgets and Badges Response Interactive LLC © 2013 2/4/2013 58
  • 59.
    Social Media Optimization(SMO) Links to Widgets and Badges FaceBook http://www.facebook.com/badges/ Twitter http://twitter.com/goodies/widgets LinkedIn http://www.linkedin.com/profile?promoteProfile=&trk=mypro_badges Pinterest http://pinterest.com/about/goodies/ Response Interactive LLC © 2013 2/4/2013 59 59
  • 60.
    Working in ResponseInteractive LLC © 2013 2/4/2013 60
  • 61.
    Maximizing a BusinessPage Go to: http://www.facebook.com/pages/create.php to create a page Response Interactive LLC © 2013 2/4/2013 61 61
  • 62.
    Maximizing a BusinessPage Click the ―Edit Button‖ to edit your page Response Interactive LLC © 2013 2/4/2013 62 62
  • 63.
    Maximizing a BusinessPage Set up email notifications so you can be super responsive to fans of your page Response Interactive LLC © 2013 2/4/2013 63 63
  • 64.
    Maximizing a BusinessPage Set up your mobile device to respond quickly Response Interactive LLC © 2013 2/4/2013 64 64
  • 65.
    Maximizing a BusinessPage Add the Facebook App to your phone and iPad Response Interactive LLC © 2013 2/4/2013 65 65
  • 66.
    Maximizing a BusinessPage Set permissions for your page. DO NOT publish page until complete. Response Interactive LLC © 2013 2/4/2013 66
  • 67.
    Maximizing a BusinessPage Response Interactive LLC © 2013 2/4/2013 67 67
  • 68.
    Social Media Marketing Waysto market a business on FaceBook •Create a Cause •Develop a Group •Post Videos, Photos and Links •Design a quiz •Post your Events •Create a Business Page •Run a Facebook Ad •Promote a Post Response Interactive LLC © 2013 2/4/2013 68 68
  • 69.
    Working in Response Interactive LLC © 2013 2/4/2013 69
  • 70.
    Optimizing your Profile Response Interactive LLC © 2013 2/4/2013 70
  • 71.
    Enhancing your LinkedInProfile Click on “Profile” Response Interactive LLC © 2013 2/4/2013 71 71
  • 72.
    Enhancing your LinkedInProfile Click on the “Edit Profile” link Response Interactive LLC © 2013 2/4/2013 72 72
  • 73.
    Enhancing your LinkedInProfile The goal is to get your profile to 100% completeness Response Interactive LLC © 2013 2/4/2013 73 73
  • 74.
    Enhancing your LinkedInProfile Click on [edit] to add summary, cannot use HTML when developing summary Response Interactive LLC © 2013 2/4/2013 74 74
  • 75.
    Enhancing your LinkedInProfile Add as many skills as are applicable so people can find you appropriately in a search Response Interactive LLC © 2013 2/4/2013 75 75
  • 76.
    Enhancing your LinkedInProfile Add Sections is Located just above your Summary Response Interactive LLC © 2013 2/4/2013 76 76
  • 77.
    Enhancing your LinkedInProfile Click on the “Edit” link next your name and fill in the information, then Click on the “Save Changes” button Response Interactive LLC © 2013 2/4/2013 77 77
  • 78.
    Enhancing your LinkedInProfile Add your Websites by clicking on [edit] Choose “Other” in the drop down box so you can name your websites using keywords to help people find what you do. Response Interactive LLC © 2013 2/4/2013 78
  • 79.
    Manage and Request Recommendations Response Interactive LLC © 2013 2/4/2013 79
  • 80.
    Recommendations Manage recommendations Response Interactive LLC © 2013 2/4/2013 80 80
  • 81.
    Recommendations Get Recommended, Cli ck on the “Recommendation” Link Response Interactive LLC © 2013 2/4/2013 81 81
  • 82.
    Recommendations Get Recommended, Cli ck on the “Ask for a recommendation” Link or… Response Interactive LLC © 2013 2/4/2013 82 82
  • 83.
    Recommendations Get Recommended, Click on the “Request Recommendations” or “Ask to be endorsed” Links Response Interactive LLC © 2013 2/4/2013 83
  • 84.
    Recommendations Only ask for recommendation sfrom people you are willing to recommend back. Response Interactive LLC © 2013 2/4/2013 84 84
  • 85.
    Recommendations Choose Recipients Response Interactive LLC © 2013 2/4/2013 85 85
  • 86.
    Recommendations Response Interactive LLC © 2013 2/4/2013 86 86
  • 87.
    Companies Pages Response InteractiveLLC © 2013 2/4/2013 87
  • 88.
    Companies Page Response Interactive LLC © 2013 2/4/2013 88 88
  • 89.
    Companies Page Response Interactive LLC © 2013 2/4/2013 89 89
  • 90.
    Companies Page Response Interactive LLC © 2013 2/4/2013 90 90
  • 91.
    Companies Page Follow your competition to keep track of what they are doing. Response Interactive LLC © 2013 2/4/2013 91
  • 92.
    Companies Pages Features: • Tellyour company’s story • Highlight your products and services • Engage with followers • Share career opportunities • Drive word of mouth at scale Response Interactive LLC © 2013 2/4/2013 92 92
  • 93.
  • 94.
    Social Media Marketing Greatfor business networking •Find jobs •Develop business •Promote projects and opportunities •Keep track of your competition •Publicize Events Response Interactive LLC © 2013 2/4/2013 94 94
  • 95.
    Social Media Marketing Waysto market your business •Start a Group •Join Groups •Create a Company Page •Post your Events •Answer Questions •Ask for recommendations •Post updates •Run an Ad Response Interactive LLC © 2013 2/4/2013 95 95
  • 96.
    Working in Response InteractiveLLC © 2013 2/4/2013 96
  • 97.
    About Twitter What isit? Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. Response Interactive LLC © 2013 2/4/2013 97 97
  • 98.
    About Twitter What isit? People write short updates, often called "tweets" of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search. http://help.twitter.com/entries/13920-frequently-asked-questions Response Interactive LLC © 2013 2/4/2013 98 98
  • 99.
    About Twitter The Lingo Follow Followingsomeone simply means receiving their Twitter updates. Unfollow If you no longer wish to view someone’s tweets in your timeline, you can unfollow them. @Replies An @reply is a public message sent from one person to another, distinguished from normal updates by the @username prefix. If a message begins with @username, we collect it as a reply. Reply publicly to any update on Twitter by using the @username format. Response Interactive LLC © 2013 2/4/2013 99 99
  • 100.
    About Twitter The Lingo DM– Direct Message Direct messages are private messages sent from one Twitter person to another. You can only send a direct message to a person who follows you. RT – Retweet RT is short for retweet, and indicates a re-posting of someone else's tweet. This isn't an official Twitter command or feature, but people add RT somewhere in a tweet to indicate that part of their tweet includes something they're re-posting from another person's tweet, sometimes with a comment of their own. Response Interactive LLC © 2013 2/4/2013 100 100
  • 101.
    About Twitter The Lingo Hashtag- # Because Twitter provided no easy way to group tweets or add extra data, the Twitter community came up with their own way: hashtags. A hashtag is similar to other web tags- it helps add tweets to a category. Hashtags have the 'hash' or 'pound' symbol (#) preceding the tag, like so: #traffic, #followfriday, #hashtag. Hashtags can occur anywhere in the tweet: some people just add a # before a word they're using. Lists Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account. Displayed on the right side menu of your homepage. Response Interactive LLC © 2013 2/4/2013 101
  • 102.
    About Twitter The Lingo Avatar Thepersonal image uploaded to your Twitter profile in the Settings tab of your account. Favorite To favorite a Tweet means to mark it as one of your favorites by clicking the yellow star next to the message. Reply A Tweet posted in reply to another user's message, usually posted by clicking the "reply" button next to their Tweet in your timeline. Always begins with @username. Response Interactive LLC © 2013 2/4/2013 102 102
  • 103.
    About Twitter The Lingo Fora Glossary of Terms go to: http://help.twitter.com/entries/166337-the-twitter-glossary Response Interactive LLC © 2013 2/4/2013 103 103
  • 104.
    About Twitter Join or Sign in Response Interactive LLC © 2013 2/4/2013 104 104
  • 105.
    About Twitter You get 140 characters for sharing your thoughts Response Interactive LLC © 2013 2/4/2013 105 105
  • 106.
    About Twitter Customizing Twitter Response Interactive LLC © 2013 2/4/2013 106 106
  • 107.
    About Twitter Customizing your Twitter Account Response Interactive LLC © 2013 2/4/2013 107 107
  • 108.
    About Twitter Think in terms of keywords under which you want people to find you. Response Interactive LLC © 2013 2/4/2013 108 108
  • 109.
    About Twitter Set upyour mobile account Response Interactive LLC © 2013 2/4/2013 109 109
  • 110.
    About Twitter You get 160 characters to build your profile. Think about how you want people to find you. Response Interactive LLC © 2013 2/4/2013 110 110
  • 111.
    About Twitter Choose a theme or customize your own… Response Interactive LLC © 2013 2/4/2013 111 111
  • 112.
    Twitter Tools TweetMeme -Search and retweet the hottest stories on Twitter. Twitvid - Easily share videos on Twitter. Twitalyzer – Serious analytics for social relationships. WeFollow - Twitter directory and search. Find Twitter followers. Klout - ―The standard for influence‖ TweetDeck – Brings more flexibility and insight to power users. HootSuite - Dashboard for teams using Twitter, Facebook, LinkedIn. TrueTwit – Validation service. Stop wasting time with spammers. http://dailytekk.com/2012/03/19/the-top-100-twitter-tools-of-2012-categorized/ Response Interactive LLC © 2013 2/4/2013 112 112
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    Twitter Tools http://twitter.polldaddy.com/ http://everycharactercounts.com/ http://lessfriends.com/ http://tweetstats.com http://www.tweetworth.com/ http://twittersheep.com Response Interactive LLC © 2013 2/4/2013 113 113
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    Twitter Tools http://www.twhirl.org/ http://www.socialoomph.com/ http://untweeps.com/ http://www.youtube.com/watch?v=TY-e4zSuuJc http://twitterautoposter.net/ http://www.twitterblaster.com/ http://virl.com/250/ Response Interactive LLC © 2013 2/4/2013 114 114
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    Take Away’s Response InteractiveLLC © 2013 2/4/2013 115
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    Social Media Marketing •Considered a micro-blogging network •Great place to research trends •Wonderful for sharing ideas •Excellent for getting the word out about what you do •Great way to drive traffic to a website or blog http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/ Response Interactive LLC © 2013 2/4/2013 116 116
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    Social Media Marketing Waysto market a business on Twitter •Be sure to follow the 80/20 rule when tweeting. •Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter. http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/ Response Interactive LLC © 2013 2/4/2013 117 117
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    Social Media Marketing Waysto market a business on Twitter •As the owner of your business, register your @companyname and use it for all your tweets. •Use Twitter Search to find and respond to tweets about your products or your brand. •Ask for feedback on your products and then follow up with the responses you get http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/ Response Interactive LLC © 2013 2/4/2013 118 118
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    Final Words Response InteractiveLLC © 2013 2/4/2013 119
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    Social Media Takeaways 1.Integrate your efforts to reduce time spent on Social Media 2. Have a plan and follow it 3. Incorporate Widgets for LinkedIn, FaceBook and Twitter to your Website, blog and even your email signature. Response Interactive LLC © 2013 2/4/2013 120
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    Social Media Takeaways 4.Limit your self promotion 5. Give generously to your community 6. and Have Fun! Response Interactive LLC © 2013 2/4/2013 121 121
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    Contact Information Colleen Wright Consulting info@responseim.com www.responseim.com Training www.seotrainingnw.com Response Interactive LLC © 2013 2/4/2013 122
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    Thank you! Get acopy of the presentation at: http://www.slideshare.net/sheenalena/presentations Response Interactive LLC © 2013 2/4/2013 123